Research template
- 1. Social Action and Community Media Existing Product Research
- 2. Case Study: (campaign/organisation name) Purpose: To bring about local, national or global change. To change attitudes. To raise awareness. To create access to media production for non-traditional groups. To provide information. To campaign. To build relationships with subjects. To challenge dominant representations and agendas. Aims: To help to bring awareness to the situation about drink and driving , around the costs of it and drug related terms of the safety of driving. 2Creative Media Production 2012
- 3. Techniques: For this poster they have got nice and clear text this is to make sure that the people can read it clearly. The overview of this poster campaign is simple and which it gets the message across. The colours which have been chosen for this campaign are the bright neon yellow / green colour. As this has been shown most of the text. Which has been made to seem much bolder and more obvious to catch on to. This applies you into the poster. By using colours of two colours on the text which fit well together with in the police enforcement. As by using the neon yellow or green, white and black, all of these colours which have all been used on to the poster reflect on to the police as they are wanting tackle this big situation of drink or drug drive. Also this type of neon colour with the yellow / green colour reflects on the word to be safe,(RoadSafety). The colours used with the background of the poster they have used just basic dark black colour, which associate with the problems when this sort of drinking, drug related situations accorded with driving happens at night. As these types of people who would think it is best to drive at this time, (late night) as they may think that it is best to do so, as no one will see them or also they may think there won’t be any police about at this time of night. By looking at this image, you can see the man who is driving the car and within his eyes he seems shocked and knows what he has gone done wrong. As you get half and half of the image here of how the person reflected feels but also the way the police officers feel glad they have took someone off the streets, once more. As you can get the feeling from the police officers of what the consequences are to bring the driver behind the wheel to justice. Of what consequences he or she has took. The text fonts which they have chosen to make some bigger in size for the main title of what this campaign relates to. As this is the main concern which they are trying to address to people. As you can see that the main problem of drink and driving is mainly to do with drinking and drugs which relate to the driving. Below the main title, bellow the image, they have got writing in white they have got a capital letters for the word, (THINK). This makes the audience think about should they take these actions on. Also makes the audience think about costs of how it will effect their life personally. Up at the very top of the poster campaign they have got quite hidden written as it seems faded in to the background. As this makes this one sentence to make to the audience read more into it. At the very bottom of this poster campaign has got a website redirect to further information, also the road safety, police badge. 3 Creative Media Production 2012 Case Study: (campaign/organisation name)
- 4. Impact: Evidence of any change being brought about through projects using words and or graphics. By looking at this graph shows here how many fatalities from the years of 2004 to 2014. From the year of 2004 there were 580 fatalities, as in 2005 they had suddenly brought in the law of evidential roadside breath testing law. As before this law came in. The law was that the people who may have taken drug substances or alcohol and also while driving could get the choice to have a breath testing or not. As the breath testing was up to them. As this also shows that they could consent to a sample to be tested if they were over limit or not. As it was their choice to do so. So that’s why there was more fatalities before 2005 and this law was brought in. As the laws got much greater to catch the drinking, drugs driving related people, before it got anymore serious and the number of the deaths went gradually down after a year or so. So, as you can see the massive impact this had from the years of 2005 and onwards. Also with this impact of this law brought in to had a good effect breath testing people at the side of the road and prosecute them for their actions. The law which was brought in 2005 with breath testing at the side of the road is good because they can’t back out of to be breathalysed. From the graph it shows how many fatalities were in 2004 year were 580 deaths and then suddenly decreased in 2013 year to 240 deaths. 4 Case Study: (campaign/organisation name)
- 5. Drink & Drug Drive: The Morning After In Gloucestershire 1 in 5 breath tests are conducted during the morning after. Although you may feel fine, you could still be over the legal alcohol limit or unfit to drive. A cold shower, a cup of coffee or sleep won’t make you safe to drive any quicker. It just takes time, and more time than you think.
- 6. Start of list of laws and regulations to cut down the amount of fatalities and accidents happening throughout the UK.
- 9. Purpose: To change attitudes To campaign To change voting behaviour To bring about local, national or global change. Aims: To make hopefully future changes to the voting system. To make the younger generation aware who they are voting for at this young age. Case Study: (campaign/organisation name)
- 10. Techniques: The main eye focus of this Ad campaign is the big digits. The digits of the number ‘16’ is firstly directing that this type of font is big in size as suddenly grabs your attention firstly. As this is because this AD campaign is resulting around the age limit to run it down to the age of 16 years old. Also that this type of big size of these two digits fits the half of the middle page. Also it makes your eyes go straight to this part of the text first because it is bold and pulling out at you, as if it saying you should vote at this age. As if it’s there way to shout at us, as they are trying to bring this new voting law into UK. This part of of the larger text grabs our attention first because easy to read it, has a deeper behind the number 16. Also, the fact the the digits ‘16’ has been put into a white colour. So this makes all of the text stand out against the red colour background that also makes it alerting to look to look at. The reason which they have used the red background colour is because it is the main party colour for labour to use and we as the audience easy to catch on to. As this type of area will be known to everyone who likes this particularly party. The font, which has got smaller writing into different sizes but also different styles. From the fonts near the digits ‘16’ they have got a bold style towards them and both the same size. However, with the small party which it is called, ‘Labour’ which is done in smaller writing and thinner style than the rest of the writing. As you can see one of the writing sentence is within one of the digits in the colour red which is also used in the background. This represents a simple and clear campaign for they are wanting to change the voting law to 16 years old. It brings a clear message by just using words with this AD campaign, by just looking “16” and “vote at”.
- 11. Impact: Evidence of any change being brought about through projects using words and or graphics. The impact of this type of AD campaign if by firstly making the younger generation a chance to take part in this voting law which like things like who should be in the right place of PrimeMinister and more. Of reasonable issues which are going on in the world. The impact had both a negative effect as well as a positive effect. Firstly, by looking at the negatives for this is that it didn’t work out because there wasn’t enough supporters for this law to come in for the 16 year olds to vote. The less the supporters have come out to not support this is because these young generation don’t know who to vote for and also what’s happening with in the world to know if they do understand or not at all. Also the following reason which this voting law didn’t happen at this age is because the parliamentary blocked the the vote to go any further forward. However, the positive impacts of this voting law at 16 years old will maybe come into the voting law in the further of the future to make the younger generation more interested and engaged with the process of politics and more with in this topic. To make more of the younger generation involved with in it. As they are still trying to fight for the right for 16 year olds to vote.
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- 15. Purpose To challenge attitudes. To create/strength community ties. To provide information. To build relationships with the subjects. To infiltrate mainstream media. To challenge dominant representatives and agendas. To raise awareness. To create access to media production for non traditional groups. Aims By having this kind of type of deaf festival helps and creates awareness for the deaf society. As this aims for the deaf to be heard how talented by providing deaf filmmakers this makes them recognised from their work they have achieved.
- 16. Techniques:Techniques: By looking at this poster type of flyer sort of thing, they have got a range of vibrant colours which all go together. They have used this vibrant colour of using a shocking colour red is for one reason to grab the deaf audience’s attention. For this type of poster / flyer is they have used one vibrant colour and made all other colours a bit calmer by using the colour’s of lighter blue, dark blue, baby blue and black. By using these calmer colour makes the more vibrant colour of the red more eye catching and more appealable. Looking into the background colour they have used the same colour but just different types of shades. As they done this by getting a lighter colour and darker colour. They have done this because this is the kind of appearance that you would see inside of a tent. As this what are trying to get across to their audience. As most of things see at this type of festival will be inside of a tent. Going on to the images they have used a kind a magical wizard which who can do tricks but also represents just a normal person showing each of their talents which they have got. By using the stars floating around the place shows that it will be magically and you are going to be the star of the show. The number of stars which they got scattered around the person shows that will be more than just one star with in this type of show with different number of talents to be shown. The way they have spaced out the text out was well placed. Looking at the main heading, of the what it is about is matches the main picture right below the this. As this links with in the whole poster. By using this type of style of font looks good because for the deaf as it looks like you can put your fingers over it and feel the letters of what the poster of flyer is about. As it has been made big, bold and slick style of font choice. To make to seem like the event is wizardy feeling from it. The other half of the writing on this poster they have got this in a thinner font style and also different colour so doesn’t stand out to much against the main title. This colour has been made into a simpler to go with the background. Also with the background of where the image has been placed behind this image there is a light reflecting this shows this will take part in the day time.
- 17. Going back to the writing, at the very top of this poster of flyer they have got very smaller writing, saying this is one of the best fests for deaf people for particularly film and arts festival. At the very bottom this poster they have got the dates of when it is on that particular year and also they have got further information about this type of deaf festival online to give the people further detail about what happens here. Going back to the imagery by looking at the hands at this main part of this festival they have made different colour to the rest of the blue colour’s. As you look closer they have got a more of a lighter like a kind of a white-ish colour. To make it make obvious this is the main feature of how deaf people respond to each other way. As you can see on the person body the legs are made more of a darker colour compared too the hands. This makes it more easier to recognise that the all off this show revolves around hands. Also about this poster campaign, is that the hat, wand and stars are crowed around this type of area of the person. Techniques
- 18. Impact: Evidence of any change being brought about through projects using words and or graphics. The change from this great big deaf fest where people didn’t really know about this particular fest for a particular cause for deaf association. By bringing it in the year of 2006 this made the older generation to pace down to generations and also to be passed and talked about as it wasn’t well know. However, that has changed over the years as most people have talked about it know to newer generation who are deaf. So this is a good way to make there shows and film makings to be shown and to be discovered to others who are the same as each other as they same particular form of deafness. They have been brought to the whole world such as good responses like for instance these ;
- 19. Impact