Response Marketing || Pause Project V6
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The document outlines key trends in marketing and media, emphasizing the rise of online video, particularly vertical video, and the continued effectiveness of email marketing. It discusses how businesses can leverage programming concepts to better understand customer needs and improve their offerings. Additionally, it highlights recent developments in social media, such as enhanced call-to-action features and the use of autoplay videos to engage users.
Response Marketing || Pause Project V6
- 2. Created by Response Marketing to help brands think about opportunities and trends in marketing and media.
- 3. 04 Video Context Strategy Table of ContentsTable of ContentsTable of ContentsTable of ContentsTable of ContentsTable of ContentsTable of ContentsTable of Contents 11 Email Is Not Dead 19 The Accidental Programmer 27 The Latest Happenings In Social Media
- 5. As online video continues to grow dramatically, composition, length, and type of content each factor into how a video will perform in each channel. On smartphones, about 94% of website visits across the world begin in portrait mode.
- 6. Snapchat recently said that vertical “ads are viewed to the end nine times more frequently than horizontal ones.”
- 7. Audi recently launched a vertical video ad campaign and saw promising results, with a 36% video completion rate, which is 80% higher than the automotive benchmark.
- 8. With over half of their audience viewing videos on a mobile device, Mashable recently brought vertical video into their editorial.
- 9. Instagram has allowed both vertical and horizontal imagery and videos.
- 10. Different Platforms. Different User Expectations.
- 12. It wasn’t long ago that many felt email would be a dying medium.
- 13. Email User Base Is Huge And Growing
- 14. Email Is Effective For Delivering Your Message Open rates are generally in the 20–25% range. Email Drives Quality Traffic To Your Content Click-thru rates are generally in the 2.5–3% range.
- 15. Email Is A Lead Generation Tool For B2B marketers, 88% say email is the most effective lead generation tactic. Email Is A Sales Driver 66% of consumers have made a purchase as a direct result of email.
- 16. Email Has A Strong ROI 88% of marketers say email marketing is bringing them a positive ROI.
- 17. Email Is Key To Highly Targeted Advertising Email List
- 18. What You Need To Consider Database Building And Nurturing The typical email database degrades by about 22% each year. Mobile First 53% of emails are now opened on a mobile device.
- 20. How we use programming concepts in everyday life, and how it can benefit your brand & customers.
- 21. Let’s take a simple task that many of us experience on a daily basis-ordering/making a cup of coffee.
- 22. Before we can start making the coffee, we need to work out some of the variables that will affect the result. • How do they want their coffee? • Do they want sweetener? • Do they want cream? • What size do they want? Now that we have a solid picture of what success looks like, we can focus on how to achieve it: • If they want espresso, I will need to grind the beans differently. • Are we out of sweetener? • Do we have coffee beans? • Are there clean cups? • Has the water boiled?
- 23. At every step we should be applying a single principle at both the micro and macro level: By asking this question you can find out the real need, and sometimes you can help solve it right away, without additional features being tacked on later at a cost. “What problem are you trying to solve?”
- 24. making the contact button bigger increase the conversion rates to our CRM by 10% in 3 months MICRO MACRO
- 25. Thinking like a developer does not require knowing programming languages or syntax. How To Win Friends And Influence Developers
- 26. A deeper understanding of your customer’s needs for future context Ongoing emotional investment from the developers and project lead The ability to convey important decisions to team members
- 27. The Latest Happenings In Social Media
- 28. More prominent calls-to-action are now making it easier for customers to initiate customer service conversations or place a phone call.
- 29. New lead ads remove a lot of the friction of filling out forms on your mobile device. Through a call-to-action button such as “Subscribe”, Facebook will automatically populate contact info from a user.
- 30. Instagram has also begun testing different CTAs including “Shop Now”, “Install Now”, “Signup”, and “Learn More”, allowing users to take an action directly from an ad.
- 31. Videos and GIFs uploaded directly to Twitter, or Vine videos, will now automatically play in a user’s feed. “people were 2.5x more likely to prefer autoplay videos over other viewing methods...”
- 32. LinkedIn’s Sponsored InMail has some new features that make it much more effective. 100% delivery is limited to a user receiving only one email for 60 days. This gives the advertiser 100% share-of-voice during that period.
- 33. Thank you for pausing.