Rural marketing 7
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This document outlines strategies for marketing to rural audiences, including profiling the target audience based on social class, lifestyle, buying roles, and values. It recommends using mass media, local media, and personalized media for promotion. The promotion strategy design section discusses determining communication objectives, messages, channels, and budgets.
Rural marketing 7
- 2. PGDM (IIM Raipur) Bakhresa FMCG (South Africa) Relationship Manager (HDFC Bank) MD- Shyam Hospital Faculty(MBA)- GLA University, Mathura Swarit Yadav
- 3. Promotion strategy Mass media Local media Personalized media
- 4. Profile target audience Social class and intentions Consumer receptivity Growing brand consciousness Life style Buying roles Purchase needs Community and personal value proposition Value for money proposition
- 5. Promotion strategy design Communication objectives Message content Message structure Message format Message source Selecting the channels Deciding on promotion mix Communication budget