The document discusses the idea behind an upcoming two-day workshop on advanced business process management techniques. It notes that while many companies have undergone restructuring and optimization efforts, most have not fully adapted to the pace of globalization and technological change. The workshop aims to teach participants how to design efficient and effective business processes that more closely align with customer needs in order to gain competitive advantages. The course outline indicates the workshop will cover process diagnostics, improvement opportunities, and aligning all processes to achieve successful customer outcomes.