SandCamp 2017 Keynote - Website Trends
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The document discusses the evolution of web content management systems, specifically focusing on Drupal's growth and comparisons with WordPress. It highlights the importance of customer journeys and delivering the right content at the right time, while also addressing the challenges and future potential of Drupal. The author emphasizes the need for improved business results tools to attract developers and enterprise users to Drupal.
SandCamp 2017 Keynote - Website Trends
- 1. Key Concept: Customer Buying CycleWebsite Trends Where are we going?
- 2. Business Impacting Website Attract Delight your audience Convert Delight stakeholders Improve Do it better 1999 founded LevelTen 2005 OOP CMS search 2008 Drupal adoption 2009 OE launch 2013 OE Pro launch
- 3. Content StrategyDelivering the right content to the right user at the right time. UX + Marketing
- 30. Trends
- 33. https
- 35. What provides the most value?
- 37. Focus on KPIs
- 38. Drupal is strong and growing in the enterprise. Drupal 7 will be viable for several more years. Drupal 8 goes a long way to solving difficult lingering difficulties.
- 39. Add 25% more time for a D8 site. D8 missed the goal of feature parity with D7 by end of 2016 . “D8 is the Window ME of Drupal. But D9 will be great.” D8 only being used for select sites.
- 40. Balancing Act Yes, but Can you do that in WordPress Can you do that inflickr.com/photos/antonymayfield/8465049007/ Battle for the mid- market
- 42. Comparing the Drupal and WordPress cores is like the difference of shooting a bullet and throwing it. However, WordPress contrib is rapidly evolving to fill the gaps. https://www.flickr.com/photos/clem
- 43. Intuitive & easy Built for end users Easy to work on - hackable Easy to find help Loads of great design Superior, ready to use business results tools. Incentives to build great products https://www.flickr.com/photos/clem
- 44. Distributions built for end users Path to ease developers into OOP. (site building?) Attract enterprise devs to Drupal. More quality business results tools Attract themers to Dev. Attract results generating players to Drupal.
- 45. Thank you! Tom McCracken LevelTen Interactive Director Phone: 214.887.8586 Email: [email protected] Twitter: @levelten_tom Blog: leveltendesign.com/blog/tom LinkedIn: linkedin.com/in/tommccracken