Writing for Robots
    Getting your research noticed in the age of
                    algorithms



William Gunn
Head of Academic Outreach
william.gunn@mendeley.com

@mrgunn
Science online 2012
Science online 2012
How do people find research?




10 of the 18+ methods don’t involve the publisher
at all, including 3/4 of the top methods!
Highly Tweeted articles are 11x more likely to be highly cited.
(Eysenbach 2011) http://www.jmir.org/2011/4/e123/
                                 The higher the impact factor,
                                 the more likely the research is to
                                 be retracted, partly due to
                                 intense competition.
                                 http://bjoern.brembs.net/news766.html.11

                                 Impact Factor is negotiated by
                                 the journals and does not reflect
                                 actual citations!
                                 http://jcb.rupress.org/content/179/6/1091.fu
                                 ll
                                 http://www.plosmedicine.org/article/info:doi/
                                 10.1371/journal.pmed.0030291


                                    What matters is who is
                                    reading your work!
Make your work available for discovery
   Publishing:
   •provides RSS feeds
   •gives download stats
   •provides machine readable PDFs
   •Allows easy bookmarking on Mendeley or
   tweeting
   •Allows self-archiving

   Writing:
   •Include DOIs where possible
   •Cite datasets
   •Include database identifiers
   •Link to raw data & make it available
   (possibly via sharing services)
Science online 2012
Science online 2012
Science online 2012
Public Service Announcement


The government is making decisions on what you’re allowed to do
with your publications, mostly without taking input from you. They
have taken input, as well as millions of dollars in lobbying
contributions, from publishers such as Elsevier (anagram: evil seer)

There is a bill, supported by the Association of American Publishers
that will destroy Pubmed Central and prohibit federal agencies from
requiring that work published with their funds(taxpayer derived) from
being placed in public access repositories.

What you can do:
Read about it:
http://www.michaeleisen.org/blog/?p=807
http://poynder.blogspot.com/2012/01/can-aap-members-stay-neutral-
in-row.html

•Call your representative and let them know they’ll be held
responsible.
•Sign the petition: https://www.popvox.com/bills/us/112/hr3699/report
•Tell journals you won’t peer review for them if they support RWA
•https://docs.google.com/document/d/1p2X0nqY250kYVfVbmXT3OuG
dhKFif1JtdrOh3hQKy-g
www.mendeley.com




William Gunn
Head of Academic Outreach
william.gunn@mendeley.com
@mrgunn

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Science online 2012

  • 1. Writing for Robots Getting your research noticed in the age of algorithms William Gunn Head of Academic Outreach [email protected] @mrgunn
  • 4. How do people find research? 10 of the 18+ methods don’t involve the publisher at all, including 3/4 of the top methods!
  • 5. Highly Tweeted articles are 11x more likely to be highly cited. (Eysenbach 2011) http://www.jmir.org/2011/4/e123/ The higher the impact factor, the more likely the research is to be retracted, partly due to intense competition. http://bjoern.brembs.net/news766.html.11 Impact Factor is negotiated by the journals and does not reflect actual citations! http://jcb.rupress.org/content/179/6/1091.fu ll http://www.plosmedicine.org/article/info:doi/ 10.1371/journal.pmed.0030291 What matters is who is reading your work!
  • 6. Make your work available for discovery Publishing: •provides RSS feeds •gives download stats •provides machine readable PDFs •Allows easy bookmarking on Mendeley or tweeting •Allows self-archiving Writing: •Include DOIs where possible •Cite datasets •Include database identifiers •Link to raw data & make it available (possibly via sharing services)
  • 10. Public Service Announcement The government is making decisions on what you’re allowed to do with your publications, mostly without taking input from you. They have taken input, as well as millions of dollars in lobbying contributions, from publishers such as Elsevier (anagram: evil seer) There is a bill, supported by the Association of American Publishers that will destroy Pubmed Central and prohibit federal agencies from requiring that work published with their funds(taxpayer derived) from being placed in public access repositories. What you can do: Read about it: http://www.michaeleisen.org/blog/?p=807 http://poynder.blogspot.com/2012/01/can-aap-members-stay-neutral- in-row.html •Call your representative and let them know they’ll be held responsible. •Sign the petition: https://www.popvox.com/bills/us/112/hr3699/report •Tell journals you won’t peer review for them if they support RWA •https://docs.google.com/document/d/1p2X0nqY250kYVfVbmXT3OuG dhKFif1JtdrOh3hQKy-g