Scope of marketing
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The scope of marketing includes goods, services, events, experiences, people, places, property, organizations, information, and ideas. Experiential marketing examples include amusement parks and water parks, while musicians and artists are examples of people promoted through marketing. The document was created by Anubhab Mondal during an internship under Prof. Sameer Mathur at IIM Lucknow to discuss the wide scope of subjects that marketing can encompass.
Scope of marketing
- 3. The scope of marketing includes 1.GOODS
- 4. 2.SERVICES
- 5. 3.EVENTS
- 6. 4.EXPERIENCES AMUSEMENT PARK,WATER PARK REPRESENTS EXPERIENTIAL MARKETING
- 7. 5.PERSON MUSICIANS,ARTISTS,CEO ALL ARE PROMOTED BY MARKETING
- 8. 6.PLACES
- 9. 7.PROPERTY REAL ESTATES FINANCIAL ASSESTS (STOCKS-BONDS)
- 10. 8. ORGANISATIONS
- 11. 9. INFORMATION
- 12. 10. IDEAS
- 13. RECAP
- 16. Created by Anubhab Mondal ,IIT Kharagpur during an internship under Prof. Sameer Mathur , IIM Lucknow www.IIMInternship.com