Search + Social: Webit Expo by Rand Fishkin
Download as PPTX, PDF19 likes13,414 views
The document outlines 10 actions for getting more value from organic marketing through search and social media. The actions include earning links from self-promotion, creating shareable content, optimizing for retweets, growing user-generated content, engaging influential social media users, improving local search rankings, finding and fixing site errors, optimizing web content structure, increasing visitor value, and capitalizing on real-time search and social trends. The actions are meant to be implementable tomorrow and help drive more search and social traffic.
Search + Social: Webit Expo by Rand Fishkin
- 1. Search + Social:10 Actions to Get More Value from your Organic Marketing Tomorrow.Rand Fishkin, CEO & Co-founder, SEOmozWebit Expo, Sofia, Bulgaria; October 2010
- 2. Criteria for this PresentationEvery Action I Recommend MUST: Be usable and valuable to your business tomorrow
- 3. Help to drive more search and/or social visits
- 4. Be Presentable in 200 seconds or lessAction #1:Earn Links Google Will Always Want to Count
- 5. Etsy: Self-Promotion = Links & RankingsEvery seller wants to promote their “store”, and thus, links to Etsy
- 6. Anyone who embeds the video, links back to our site
- 7. Action #2:Build Content that Will Be Shared
- 8. Data earns links; opinions… not so muchhttp://blog.okcupid.com/index.php/your-looks-and-online-dating/
- 9. Nearly Every Site on This List Links to It:http://techmeme.com/lb
- 10. Action #3:Get More ReTweets
- 15. Action #4:Grow Your Site’s User-Generated Content
- 16. Build a Following First; Then a Community
- 17. Make Participation as Frictionless as PossibleMakes it SUPER EASY to participate in their community
- 18. Reward Users Who ParticipateUsers LOVE Badges!
- 19. Action #5:Engage the Right “Tweeters”
- 20. Twitter is (almost certainly) influencing (at least some) rankingsLots of tweets, virtually no links, but remarkable rankings
- 21. Twitter can send lots of direct traffic
- 22. You need to target the right Tweetershttp://twitaholic.com/top100/followers/
- 23. The Ones Who Send Real Traffichttp://mashable.com/2009/07/07/twitter-clickthrough-rate/
- 25. Not the “Grade”Use the “Rank”http://twittergrader.com
- 26. Action #6:Get Rankings in Google’s Maps/Local/Places
- 27. Local SERPs (now “Places” in the US)This guy is not #1
- 28. Find the Listing Sources + Get Them!http://www.seomoz.org/blog/one-dead-simple-tactic-for-better-rankings-in-google-local
- 29. Action #7:Find Errors & Missed Opportunities on Your Site
- 33. Action #8:Get Maximum SEO Value from Your Web Content
- 34. Many Domains vs. One DomainVS.
- 36. Action #9:Make Every Visitor More Valuable
- 37. Simple Explanations w/ Help on Hover
- 40. Re-assurance in purchase process
- 41. AJAX load of payment inputs
- 42. Action #10:Take Advantage of Real-Time Search + Social
- 43. Google & Bing Use Twitter’s API
- 44. Don’t Just Pick Any Topichttp://popurls.comChoose Something that’s Hot Now!
- 45. Download: http://seomz.me/webitrand Rand Fishkin, CEO & Co-Founder, SEOmoz Twitter: @randfish