Self-regulation theory proposes that people expend effort to control their thoughts, words, and actions in order to behave in a way that aligns with their goals and values. Effective self-regulation requires skills like impulse control, emotional awareness, and the ability to delay gratification. When self-regulation fails, it can lead to problems like outbursts of anger or addiction to unhealthy behaviors. Developing self-awareness and the ability to observe one's own reactions are important skills for maintaining self-control and making thoughtful choices.