Selling on Facebook
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This document summarizes an online marketing training session for small business owners. It includes an agenda with introductions, a presentation on selling on Facebook by Dale, interactive posting by Mike, and a question period. Attendees are asked to introduce themselves and say what product they would sell on Facebook. The document then provides examples of ways companies use Facebook for selling, including driving traffic to online stores, selling products directly, offering exclusives, enabling users to buy after sharing content, and using shoppable trend guides. Attendees are assigned homework to analyze if a Facebook selling method would benefit their business and create an implementation plan.
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Selling on Facebook
- 1. July 20, 2012 Welcome •Please silence your phones •Please leave emails till after the meeting •Enjoy yourself and let’s learn!
- 2. www.onlinebizSMARTs.com Social Media and Online Marketing Training for Small Business Owners and Professionals
- 3. •Announcements •Introductions •Selling On Facebook (Dale) •Interactive Posting (Mike) •Questions
- 4. Introductions Name: _______________ Business Name: _________________ If I could sell one thing on Facebook, it would be: _______________________________________
- 6. Lots of Pro’s A Few Big Con’s
- 7. Drive traffic to your online retail store https://www.facebook.com/burberry
- 10. Offer Exclusives to Facebook https://www.facebook.com/oscardelarenta
- 11. Share to Be Eligible to Buy https://www.facebook.com/vintagemarketplace1
- 12. Shoppable Trend Guide https://www.facebook.com/ellemagazine
- 14. Homework! 4.Analyze whether your business would benefit from one of the selling methods on Facebook. 5.Create your plan to implement the selling method.
Editor's Notes
- #13: Users can click love, want, wn or buy on each produc page. All interactions shared automatically on FB page