SF Tech 4 Good - 7 Sexy Secrets of Successful Campaigns + How to Stop Integrating Your CRM
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The document outlines 7 secrets of successful campaigns: 1) be funny, 2) use faces, 3) target specific audiences, 4) tap into pop culture, 5) have heart, 6) tell stories, and 7) stop over-integrating customer relationship management systems. It also discusses how social innovation can create rapid change when aligned with audiences and how technology can be used to change the world.
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SF Tech 4 Good - 7 Sexy Secrets of Successful Campaigns + How to Stop Integrating Your CRM
- 1. SUCCESSFUL CAMPAIGNS 7 SEXY Secrets of 5/14/201 4 @SFTech4Good | @ch3ryl
- 2. CHERYL // CONTEE Affiliate of Harvard's Berkman Center for Internet & Society The Root 100 list of established and emerging Black leaders Huffington Post Top 27 Female Founders in Tech to Follow on Twitter in 2011 Black Enterprise Top in Tech to Follow on Twitter in 2011 Fast Company 2010 Most Influential Women in Tech 5/14/201 4 @SFTech4Good | @ch3ryl
- 3. ABOUT US // CLIENTS 5/14/201 4 @SFTech4Good | @ch3ryl
- 4. 1. BE FUNNY 5/14/201 4 @SFTech4Good | @ch3ryl
- 6. 2. USE FACES 5/14/201 4 @SFTech4Good | @ch3ryl
- 7. WATER.ORG INSTAGRAM CAMPAIGN 5/14/201 4 @SFTech4Good | @ch3ryl
- 8. 3. TARGET 5/14/201 4 @SFTech4Good | @ch3ryl
- 10. Targeting for Social Impact "It opens up a new realm of possibilities for online advocacy. It's definitely a tool I'd recommend. It's changing the way that we do online advocacy.” David Norton, Advocacy Manager, SEIU in TechPresident article
- 11. Attentive.ly: Personalized, Targeted, Multichannel Before: [email protected] After:
- 12. Attentive.ly: Personalized, Targeted, Multichannel
- 13. 4. TAP POP CULTURE 5/14/201 4 @SFTech4Good | @ch3ryl
- 15. 5. HAVE A HEART 5/14/201 4 @SFTech4Good | @ch3ryl
- 17. 6. TELL A STORY 5/14/201 4 @SFTech4Good | @ch3ryl
- 19. 7. STOP INTEGRATING YOUR CRM 5/14/201 4 @SFTech4Good | @ch3ryl
- 22. TRENDS // IMPACT THROUGH INNOVATION Alignment = Social innovation connected to your audience creates change more rapidly. 5/14/201 4 @SFTech4Good | @ch3ryl
- 23. WHY IT MATTERS // CHANGE THE WORLD “I started out with a dream to make a star in a jar, and I ended up … making things that I think can change the world.” — Taylor Wilson (teenage nuclear scientist) 5/14/201 4 @SFTech4Good | @ch3ryl