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- 1. The Salesforce.com Platform Dave Norris VP Business Development, Platform +44 7967 966 987 [email protected]
- 2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking other litigation, risks associated with possible mergers statements that involve risks, uncertainties, and and acquisitions, the immature market in which we assumptions. If any such uncertainties materialize or if operate, our relatively limited operating history, our any of the assumptions proves incorrect, the results of ability to expand, retain, and motivate our employees salesforce.com, inc. could differ materially from the and manage our growth, new releases of our service results expressed or implied by the forward-looking and successful customer deployment, our limited history statements we make. All statements other than reselling non-salesforce.com products, and utilization statements of historical fact could be deemed forward- and selling to larger enterprise customers. Further looking, including any projections of product or service information on potential factors that could affect the availability, subscriber growth, earnings, revenues, or financial results of salesforce.com, inc. is included in our other financial items and any statements regarding annual report on Form 10-Q for the most recent fiscal strategies or plans of management for future operations, quarter ended April 30, 2011. This documents and statements of belief, any statements concerning new, others containing important disclosures are available on planned, or upgraded services or technology the SEC Filings section of the Investor Information developments and customer contracts or use of our section of our Web site. services. Any unreleased services or features referenced in this The risks and uncertainties referred to above include – or other presentations, press releases or public but are not limited to – risks associated with developing statements are not currently available and may not be and delivering new functionality for our service, new delivered on time or at all. Customers who purchase our products and services, our new business model, our services should make the purchase decisions based past operating losses, possible fluctuations in our upon features that are currently available. operating results and rate of growth, interruptions or Salesforce.com, inc. assumes no obligation and does delays in our Web hosting, breach of our security not intend to update these forward-looking statements. measures, the outcome of intellectual property and
- 3. Agenda • Strategy • Positioning • Customer Success
- 4. Strategy
- 5. Ten Year Computing Cycles 10X more users with each cycle 2010’s Social Revolution 2000’s 1990’s Mobile Desktop Cloud 1980’s Client/Server Cloud Computing 1970’s Mini Computing Computing 1960’s Computing Mainframe Computing Data Business Process Web Mobile Social Management Logic Apps Automation Apps Apps Apps Apps Apps
- 6. Each Ten Year Computing Cycle Requires a New Platform 2010’s Social Revolution 2000’s Mobile Cloud Computing Social Platforms 1990’s Desktop 1980’s Cloud Computing iOS, Android 1970’s Mini Client/Server 1960’s Mainframe Computing .NET, J2EE, Computing Computing Weblogic, Web IMS, VM/CMS, AS400, RDB, ODBC, Visual Sphere CICS, MVS VMS, DG, Basic, HP DB2,Oracle
- 7. Salesforce Delivering the #1 Enterprise Cloud Platform 36% of CIOs expect to use salesforce PaaS for Developers PaaS for Business Experts PaaS for ISVs Source: Morgan Stanley CIO Survey, 2011
- 8. Social Applications and Platform touch.salesforce.com Open API’s data.com
- 9. Heroku is Now Open for Java Developers for A path to the Social Enterprise for 6 million java developers. Fully integrated into the Heroku platform: Instant scale Full visibility Frictionless deployment Add-on ecosystem
- 10. Force.com and Heroku • Force.com – Declarative – Point and click – Business user led • Heroku – Professional developer – $git push heroku master – Ruby, Java, node.js, clojure • Shared vision
- 11. Social Revolution: Social Enterprise Apps Available on the AppExchange 1250+ Apps Number of Apps Chatter Exchange Social Apps
- 12. AppExchange is the Proven Enterprise Cloud Marketplace 1,300 Apps $500 Million Marketplace ~1 Million installs Number of Installs
- 13. Positioning
- 14. Delight Your Customers and Employees Social Enterprise 1 Social Customer Profile Product & Collaborate Partners Connect & Sell Listen & Analyze Service & Automate & Social Engage Extend Marketing 2 Employee 3 Customer Social Social Networks Networks & Product Social Networks
- 15. The Salesforce Social Enterprise Platform: Database.com, Force.com, Heroku Create Your Employee Create Your Social Create Your Customer Social Network Customer Profile Social Network Automate and extend processes Store social profile Agile develop and deploy Workflow, logic, analytics data Unified data model, Open platform and ecosystem Cloud, social, mobile open integration Integrate to public social networks
- 16. Edge Apps – Agility Layer EDGE APPS Lotus Notes Replacement Apps Compliance Apps Departmental Apps HR Apps Core Apps Social Media IT Helpdesk Apps E- Mobile Apps Commerce Site
- 17. Customer Success
- 18. Customers are Building Their Custom Apps on our Platform 410,000 Apps Number of Apps
- 19. Burberry – Salesforce and Cap Gemini ‘feel the brand’ • Internal = External • Social Enterprise • Back Office integration “If you don’t do that I dont know what your business model is in 5 years” Angela Ahrendts, CEO
- 20. KLM’s Newest Destination is Twitter Advanced use of Social Media 130,000 Twitter followers Reduced first call resolution rate to 1 hour twitter.com/klm YouTube – KLM Surprise
- 21. Toyota Social Enterprise Chatter for 320,000 Toyota Vehicles Employees Social Customer Profile Dealers/Distributo Toyota Friend rs Mobile Toyota Friend 1-800-4-My- Website Toyota Manufacturing/ Toyota Friend Finance on Youtube Toyota Friend on Toyota Friend Toyota Friend Facebook on mixi on Twitter
- 22. THANK YOU