Shaping Tomorrow - Getting Started - Introduction
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Their goal is to provide clients with near real-time information on emerging trends and forecasts through an AI-powered system to help improve strategic decision making and planning.
![shapingtomorrow.com
33
Managing change is a process that can be
systematized
Increasing strategic foresight capability is
the first step in systematic change
management
Having strategic foresight increases future
opportunity and reduces emerging risk
Begin by identifying and monitoring
change going on in the world around you,
then critique the implications, imagine
future differences, envision your preferred
future and plan and act on what you now
know
“Foresight is an art not a science that requires
much practice” [D. Loveridge]
but,
“Practice means you can turn vicious issues into
long-term virtual cycles of success” [M. Jackson]
All Rights Reserved 3
By kind permission of Wendy Schultz](https://image.slidesharecdn.com/st-guide-introduction-180316095327/85/Shaping-Tomorrow-Getting-Started-Introduction-3-320.jpg)
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Shaping Tomorrow - Getting Started - Introduction
- 1. shapingtomorrow.com 11 Our Purpose Help you to identify and manage change and achieve strategic agility, organizational resilience, innovation and risk mitigation All Rights Reserved 1
- 2. shapingtomorrow.com 22 The world is morphing fast: Low economic growth Increasing uncertainty Accelerating change Increasing complexity Digitalization More chance of surprise Organizations refocusing on: Improving efficiency Agility Stability Capability Risk mitigation Developing alternative scenarios Innovation that create better futures for all AND Changing their story accordingly and quickly 2All Rights Reserved ‘Strategic Foresight practices boost profitability by 33% and market capitalization growth by 200%.’ Rohrbeck and Kurn 2018
- 3. shapingtomorrow.com 33 Managing change is a process that can be systematized Increasing strategic foresight capability is the first step in systematic change management Having strategic foresight increases future opportunity and reduces emerging risk Begin by identifying and monitoring change going on in the world around you, then critique the implications, imagine future differences, envision your preferred future and plan and act on what you now know “Foresight is an art not a science that requires much practice” [D. Loveridge] but, “Practice means you can turn vicious issues into long-term virtual cycles of success” [M. Jackson] All Rights Reserved 3 By kind permission of Wendy Schultz
- 4. shapingtomorrow.com 4 4 By kind permission of John M. Schutte We endeavor to provide this complete system, digitally, to our members and clients All Rights Reserved
- 5. shapingtomorrow.com 55 Only using the rear-view mirror to drive your car i.e. using straight line projected past and concurrent trends to navigate without seeing bends, shortcuts and roadblocks in the road ahead. A trend is only a trend until it bends! Following fads, fashions and rivals without deep, innovative and usually collaborative thinking. A fun, playtime exercise rather than a serious chess game with real-world results and outcomes. Comfortable or easy. All Rights Reserved 5 OU’LL BE WASTING YOUR TIME AND OURS IF YOU TAKE A ONE-OFF, UNCO-ORDINATED AND UNCHAMPION PROACH TO THE FUTURE WITHOUT VISION AND CULTURAL INTENT. IF THAT’S THE CASE WE PREFER YO TS US WORK WITH THOSE WHO WON’T WASTE OUR, OR THEIR VALUABLE TIME. If you drive your car through the rear view mirror you will miss what’s right in front of you.
- 6. shapingtomorrow.com 66 Scan the horizon for emerging intelligence Plan your organization’s anticipatory strategy Act on your decisions at the best time Network and share emerging challenges Learn how to be more resilient to change Ask us to research your future opportunities and risks Privatize your own content and thinking and own-brand this site All Rights Reserved 6
- 7. shapingtomorrow.com 77 Today: Strategic thinking is complex, messy, costly, time-consuming, requires considerable knowledge and expertise which is in no one place Similarly, education in strategic thinking Strategic thinking is mostly in the hands of experts (Hedgehogs1 ) and they in turn are constrained by the same issues above Consequently, only a few organizations are wold-class in strategic thinking and most people make decisions based on past experiences and partial knowledge without the complete picture 1 Source: http://www.agilemarketing.net/fox- hedgehog/ Tomorrow: As the pace of change accelerates organizations need a simpler, faster way to do strategic thinking, to respond just-in-time and to become agile and resilient in ever more uncertain times Education in strategic thinking needs to be immediate and knowledge of what we all can see of the future, near-instant, to drive competitive advantage and shape better tomorrows Strategic thinking needs to be in the hands of non-experts (Foxes1 ) too, to speed up decision- making, get most organizations in the world to best and next practice and help more people become forward-thinking in their outlook and actions 7 “We are here to help you make better decisions today, faster and cheaper than ever before through strategic foresight” All Rights Reserved
- 8. shapingtomorrow.com 8 DATA INFORMATION KNOWLEDGE WISDOM PAST FUTURE Raw evidence to INSIGHTS Extracted indicators to FORECASTS QUESTIONS* to ANSWERS METHODS to RESPONSES ` What must be done? What could be done? What is predicted? What is reported? Our Processategic Foresight Reference: https://en.wikipedia.org/wiki/DIKW_pyramid Sources All Rights Reserved 8 * Athena now gathers the Data and extracts verbatim Information instantly. She is now beginning to offer Knowledge on what could be done by finding Answers to extracted Questions on the Web.
- 9. shapingtomorrow.com 99 Before Random human scanning 60 Insights per week Zero forecasts per week When spotted One by one Statistically irrelevant <50 human researchers Full time editor 3,000 sources Many missed changes Project time 6-26 weeks Limited uses Limited USP After Systematic robot scanning 2,000 Insights per week 2,000 Forecasts per week Daily Massive scale Instant pattern identification Robot equivalent of 2,000+ researchers Part time editor 16,000+sources Few missed changes Project time less than one day Growing uses Huge USP (90% cheaper than traditional methods and real-time)
- 10. shapingtomorrow.com 1010 Your Organization Keep abreast of market developments and stay steps ahead of your competition in real-time. Spot fresh opportunities for innovation and growth Mitigate emerging risks Improve confidence in your actions and reduce uncertainty through collaboration Be smarter, agile and resilient through taking a systemic and forward-looking approach to your decision-making and subsequent actions Develop your organization to be constantly future-focused Survive and succeed in a period of massive disruptive change Create new markets and play on fields your competitors don’t All Rights Reserved 10 You Increase your foresight Improve your personal contribution Be a leader not a follower Build your internal and external networks Develop new thinking skills Contribute to making a better world
- 11. shapingtomorrow.com 1111 Publish private newsletters, reports, audio files and PowerPoint presentations’ in the form of Insights and create Narrative forecasts and Chronologies on emerging change to distribute to their stakeholders. Set up private Challenges on interest topics key to them and have us create automatic weekly reports. Some clients assign individual topics to their team and ask them to attend a 30-minute weekly meeting to talk to what they learned each week. With ten people in the conversation this takes just twenty minutes. The remaining ten minutes is spent identifying patterns, trends and uncertainties that everyone is noticing and an action plan developed to spread the word to other parts of their organization. Set up virtual or face-to-face facilitated workshops to determine their strategic response to the forecasts using our comprehensive suite of foresight tools. This takes less than one day in a collaborative session whereas traditional exercises take weeks and months and cost large amounts of money. Conduct regular stakeholder surveys using best practice future questions to discover how the future might be different and work the responses into their strategic thinking. Conduct forward business and competitive intelligence exercises using our forecasts and strategic foresight methods. Act as a fast think tank and internal consultancy, providing futures research to any member of their organization that requires it and working with their associates to determine their strategic response. Insist that every proposed change contain a view of the future and an explanation of how the proposal will mitigate forward risks and make full use of emerging opportunities. Establish KPI’s for their people based on the systems measurement of their contributions. All Rights Reserved 11 Systematic, collaborative strategic decision-making and futures research reports.
- 12. shapingtomorrow.com 12 Our aim is to help you continuously anticipate how we will live and better prepare for emerging global opportunities and risks. What you’ll find here to help you do a great job: SETTINGS: keep your profile up-to-date and let us help you GUIDE: learn how to get the best out of the service SOURCES: add and view content originators FORECASTS: get instant, prospective on the future REPORTS: create and publish customized reports DECISIONS: manage your innovation and threat pipeline MEMBERS: learn from other future interested people ASK ATHENA: ask our robot for help All Rights Reserved 12
- 13. shapingtomorrow.com 13 Sources 240,000+ auto produced forecasts 8-15 vital few Decisions Members Groups Organizations Keywords Pundits Experts Forecasts Metrics Comparisons Auto scenarios Act Now Not yet Watch Forget Completed Making better decisions today 16,000+ ST’s white box system AI Tools All Rights Reserved 13
- 14. shapingtomorrow.com 1414 Please help us to help you by keeping your profile, email subscriptions, interests and style up-to-date You will benefit by allowing other members to contact you and we will be able to tailor our service to your needs We respect and protect your privacy Personal information about you is not disclosed to any third party without first receiving your permission By contributing to our service you can increase your personal standing and competence within our community and help shape tomorrow for the benefit of all First things first A little time spent polishing your profile will pay big dividends here All Rights Reserved 14
- 15. shapingtomorrow.com 1515 If you are new here or need a refresher our Guide will lead you through how to get the best out of this service. If you still can’t find what you need then Ask Athena: your digital assistant, personal coach and online educator. 15All Rights Reserved
- 16. shapingtomorrow.com 16 Add Sources Add automatic and manual material’ Set up continuous tracking of sources and keywords View your Source log or Sources of change Special features Add, edit and view in your native language Create your own corporate memory Develop your enterprise-wide knowledge management system Subscribe to our multi-lingual service for an additional fee per selected country Track emerging evidence of change To begin you can either Add Sources of interest to you or just explore our FORECASTS database All Rights Reserved 16
- 17. shapingtomorrow.com 1717 The system finds instant and automatic future ‘Forecasts' about probable, possible and potential future world conditions. You need merely Add Sources and Athena, our robot, will do the rest, You can then develop the likely future ‘Story’ of your chosen topic in text and spreadsheet form by clicking the analyses in the center panel: Forecasts: qualitative topic analysis Metrics: quantitative topic analysis Comparisons: contrasts with other topics Scenarios: alternative futures Get instant, extracted prospective on your interest topics With this system, members can develop their strategic responses, create professional foresight reports and presentations in less than half a day on any topic of their choice compared with the many weeks taken by traditional methods All Rights Reserved 17
- 18. shapingtomorrow.com 1818 Picture the future of your interest with: System map – view related topics Sentiment analysis – compare month-to-month Pie charts – view Intensity and likely Tipping Points Word cloud – find connections and drivers Top sources – view the most quoted sources Dimensions - size your interest topic 18All Rights Reserved
- 19. shapingtomorrow.com 1919 Picture the future of your interest with: Radar chart – see a 360 degree view Graphit – create your own 4D graph Year-on-Year – compare sectors Countries – know which countries will be impacted My | Our | All – switch views Dimensions - size your interest topic 19All Rights Reserved
- 20. shapingtomorrow.com 20 Search for a topic of interest to you and then click the ‘Scenarios’ button to add a project on the subject. A spreadsheet of your selected items will also begin downloading automatically. Save your project, setting the Decision field based on your initial thoughts as to its importance and urgency. Now, click ‘Decisions’, select your project title from All Decisions and then choose the method(s) that best completes your project The methods are laid out in logical sequence for completing a full strategic foresight project in just a few hours or a couple of days We recommend you begin with selecting the ‘Prioritize’ methods and then select Add Options reading the instructions to complete a strategic foresight project in just a few hours All methods can be used by you alone or in collaboration with associates either face-to-t0 face or remotely Click the method's title for a detailed description of its benefits, use, disadvantages and how to get the best out of the method You can use the methods in isolation or in sequence to fit your needs Develop your thinking on future questions important to you All Rights Reserved 20 Spreadsheet You can start a project whenever you see this plus sign too
- 21. shapingtomorrow.com 2121 Keep abreast of your own emerging challenges: If you are a client, you can set up your own, private, automated, summary reports on topics of your choice That means that once your Sources are established and your Challenges defined that your scanning will be automatic, near to real-time and require very little human intervention other than deciding your strategic responses using our methods Or you can watch United Nations global goals that will affect you G20 Watch for emerging issues likely to impact you Your own pre-selected benchmark organizations Our suggestions as to the key organizations to learn from 21All Rights Reserved
- 22. shapingtomorrow.com 2222 Add, view and publish customized reports Read our Trending Now newsletter archive Check how global Sentiment is changing View Tags added by you, the robot and other members Challenge your thinking with strategic management questions All Rights Reserved 22
- 23. shapingtomorrow.com 2323 Use the ‘Decisions’ button to determine where a project fits in your pipeline: - Act now!: do this immediately - Not yet: manage until ready - Watch: keep under review - Forget: reject - Completed: implemented solution Your decision(s) will appear in the left- hand navigation bar Once you have made some decisions you can move your decisions up and down the pipeline. Manage your projects All Rights Reserved 23
- 24. shapingtomorrow.com 24 Here you can: Find futurists and ask for their advice, hire them, listen to, learn and help each other anticipate change Find new opportunities to collaborate and co-create the future in public or in private ‘Add’ to your profile to maximize your membership benefits by: - editing your basic information - adding your interests so we can tailor our service to you - describing your career for other members to find you for their projects - evaluating your style – worldview and cognitive reasoning View ‘All’ visible members, email them and see their interests Dialog with others, critique and or add views in the ‘Forums’ Join and or view All Groups (Groups allow their members to work with our content directly (Social media networks like LinkedIn don’t) The Groups capability allows you to ‘Tag’, ‘Report’, ‘Share’ and add Forecasts and Insights as evidence etc. Determine how you will respond All Rights Reserved 24
- 25. shapingtomorrow.com 2525 You can choose to: Work in public: ‘All’* - any first page is free Work on your own privately: ‘My’ and pay to see more pages and open content* Work with associates privately or publicly and have access to all open content: ‘Our’** * Pay-as-you-go for single, occasional access licenses ** Annual subscription fee for multiple, private licenses with own look and feel and your logo All Rights Reserved 25
- 26. shapingtomorrow.com 2626 Each week either our robot, Athena, creates a short Trend Alert on a key emerging issue that is sent to our ~10,000 members You can also ask us for a customized, Trend Alert or in-depth GIST report on any other topic of interest to you Use these as fire-starters with your executives and managers to get their juices flowing on how these might affect your organization and what to do next You can use our Questioning methods to prompt their responses If you are a client you will need a second email address to receive these and access your own private site All Rights Reserved 26
- 27. shapingtomorrow.com 2727 Contact us, if you want your own private or partner site giving you the following: Own logo – Own look and feel – Private content Multi-team licenses Read only facility available Choice of blank content site, selected or full member content Or, foresight, strategy and change management advice, futures research, reports, talks, newsfeeds, research, surveys, coaching & training, and stakeholder inspiration, engagement or enablement All Rights Reserved 27 MULTILINGUAL We now offer multilingual forecast extraction to clients on a country by country basis
- 28. shapingtomorrow.com 2828 Begin exploring the service Consult the other detailed help ‘GUIDES’ here Learn how to get ahead of rivals Contact us if you have any difficulties or would like up to 40 minutes free, online training We are here to help. Feel free to contact us +44 (0) 1273 832221 [email protected] Skype: shapingtomorrow Ask Athena “We are here to help you make better strategy decisions today, faster. better and cheaper than ever before” All Rights Reserved 28