The document outlines 5 steps to simplify an analytics strategy: 1) Accelerate data delivery through a hybrid data platform; 2) Use next-gen business intelligence and data visualization; 3) Perform data discovery to uncover patterns; 4) Deploy industry-specific analytics applications; 5) Incorporate machine learning and cognitive computing. Taking these steps can generate insights that lead to improved decision-making and organizational performance. A manager must understand that analytics strategies require adapting to changing business needs, technologies, and data sources.