The document discusses several data models: hierarchical, network, relational, object-oriented, object-relational, deductive, and ER models. It provides descriptions of each model, including their key features, advantages, and disadvantages. The relational model is highlighted as the most popular currently due to its structural independence, conceptual simplicity, and powerful query capabilities using SQL. The ER model is also discussed as defining the conceptual view of databases through modeling real-world entities and relationships.