Slides from Jam London

Slides from Jam London

• 1.
  @nilanp THE MISSION DRIVEN STARTUP
• 2.
  @nilanp HOW BUILDING CULTUREAROUND YOUR CAUSE, BUILDS A PRODUCT THAT GROWS ITSELF
• 3.
  FIRST INTRODUCTIONS
• 4.
  @nilanp INTROS
• 5.
  WHAT IS ONE ANYWAY?
• 6.
  A MISSION DRIVENSTARTUP IS A CATALYST FOR CHANGING THE WORLD
• 7.
  TRANSFERWISE WAS STARTED TOSOLVE A PROBLEM @nilanp@nilanp
• 8.
  IN OUR CASEA PERSONAL PAIN POINT HELPED TO SEE AN EPIDEMIC DYSFUNCTION IN THE ENTIRE INDUSTRY, WHICH LACKED ANY NATURAL FORCE OF IMPROVEMENT OR MOVE TOWARDS RESOLUTION.  — KRISTO KÄÄRMANN & TAAVET HINRIKUS@nilanp@nilanp
• 9.
  OUR MISSION ? TOMAKE MONEY ZIP AROUND THE WORLD: AT THE TOUCH OF A BUTTON; FOR ALMOST ZERO COST; INSTANTLY
• 10.
  @nilanp A BANK COULDHAVE STARTED TRANSFERWISE AT ANY POINT IN THE LAST 100 YEARS @nilanp
• 11.
  THE MISSION ISMORE IMPORTANT THAN OUR SHORT TERM COMMERCIAL SUCCESS
• 13.
  PROGRESS
• 14.
  @nilanp $0.5 MILLION ➤$1 BILLION
• 15.
  @nilanp 60 TRANSFERWISERS ➤600 TRANSFERWISERS
• 16.
  @nilanp LDN, UKR, EST➤ LDN, UKR, EST, TKY, SYD, SGP,TPA,BDP
• 17.
  @nilanp 8% OF THEUK SAVING £1M A DAY
• 18.
  @nilanp HOW ?
• 19.
  @nilanp EVANGELISM IS THEBIGGEST DRIVER OF GROWTH
• 20.
  WE BELIEVE WECAN CREATE EVANGELICAL CUSTOMERS
• 21.
  SO WHY DOPEOPLE RECOMMEND OUR PRODUCT ?
• 22.
  RATIONALRATIONAL EMOTIONAL
• 23.
  RATIONALPRODUCT BRAND
• 24.
  RATIONAL SPEED CONVENIENCE PRICE COVERAGE BRAND
• 25.
  TO ACHIEVE ADVOCACYYOUR PRODUCT NEEDS TO BE AN ORDER OF MAGNITUDE BETTER THAN THE ALTERNATIVE
• 27.
  BUT DON’T DOTHIS AS “GROWTH HACK” DO IT BECAUSE THE WORLD DESERVES IT
• 28.
  RATIONAL SPEED CONVENIENCE PRICE COVERAGE BRAND
• 29.
  @nilanp PEOPLE DO NOTTALK ABOUT MONEY TRANSFER IN THE PUB @nilanp
• 30.
  @nilanp GIVE YOUR CUSTOMERSSTORIES TO TELL @nilanp
• 32.
  #RIPHIDDENFEES
• 33.
  @nilanp INSPIRE PEOPLE WITHYOUR CAUSE AND YOU WILL CREATE A MOVEMENT @nilanp
• 36.
  You can’t copy that!
• 37.
  PRODUCT STRATEGY
• 38.
  WHAT ARE THEPROBLEMS WE NEED TO SOLVE TO ACHIEVE THE MISSION ?
• 39.
  @nilanp Regulated and available Instantly and almost zero cost IdentityOnboardingWorry Evangelism Problem awareness
• 40.
  Currencies OperationsVerificationConversion ExperienceViralityMarketing @nilanp Regulated and available Instantly and almost zero cost IdentityOnboarding Worry Evangelism Problem awareness
• 41.
  CULTURE == OPTIMISINGFOR EXECUTION SPEED
• 42.
  WE WORK INAUTONOMOUS INDEPENDENT TEAMS THAT FOCUS ON KPIS THAT MAKE A DIFFERENCE TO OUR CUSTOMERS AND DRIVE OUR GROWTH @nilanp@nilanp
• 43.
  @nilanp THE CURRENCIES TEAMWORKS ON LAUNCHING NEW CURRENCIES @nilanp
• 44.
  @nilanp IT IS AUTONOMOUS& INDEPENDENT @nilanp
• 45.
  @nilanp
• 46.
  @nilanp HOW DOES THISWORK IN PRACTICE ?
• 47.
  @nilanp VALUES
• 48.
  @nilanp
• 49.
  @nilanp
• 50.
  @nilanp PRODUCT
• 51.
  @nilanp CADENCE @nilanp
• 52.
  @nilanp@nilanp TEAM MATURITY
• 53.
  @nilanp WEAK PRODUCT OWNERSHIP
• 54.
  @nilanp EVERY PART OFTHE PRODUCT IS OWNED
• 55.
  @nilanp ANY TEAM CANCHANGE ANY PART OF THE PRODUCT
• 56.
  @nilanp@nilanp
• 57.
  MARKETING PRODUCT @nilanp@nilanp
• 58.
  @nilanp ENGINEERING CULTURE: PRODUCT ENGINEERING
• 59.
  @nilanp PRODUCT MANAGERS CANNOTTELL ENGINEERS WHAT TO DO @nilanp
• 60.
  @nilanp IF YOU FAILTO INSPIRE AN ENGINEER YOU WILL FAIL TO INSPIRE CUSTOMERS
• 61.
  @nilanp
• 62.
  @nilanp TARGETS
• 63.
  @nilanp WHAT CONSTRAINS OURGROWTH RATE ?
• 64.
  @nilanp TITLE TEXT
• 65.
  TRADE OFFS - Consistency -Efficiency - Singularity of vision - Swiftness of collective decision making - Ownership - Speed - Agility - Matrix structure
• 66.
  ONWARDS @nilanp