![Tech Shopping List [SCRM]
Felix.Lee@CatalystOrigin.com](https://image.slidesharecdn.com/socialbusinessweb3-0felixlee-101021024910-phpapp01/85/Social-business-web-3-0-24-320.jpg)
![Loyalty is Earned…Continually
Earned Continually
NNewsbites good enough t t
bit d h to tweet [140]
t
Design for selfishness, not altruism
Encourage personal expressions of art, prose,
crits, as content threaders.
Allow for “escape activities” like games, gossip,
lurking,
lurking hit and runs
runs.
3-click sign-up and sign-in
Rewards should be both virtual and real world
Use Longtail techniques and ideas used to
germinate and sustain actionable interest
Felix.Lee@CatalystOrigin.com](https://image.slidesharecdn.com/socialbusinessweb3-0felixlee-101021024910-phpapp01/85/Social-business-web-3-0-28-320.jpg)
Social business web 3.0
- 1. You Wanted To Know About Social Business W b 3 0? S i l B i Web 3.0? Felix Lee Project Director Lee, Catalyst Connector CRM Business Revolution 2010, Singapore [email protected] www.CatalystConnector.com [email protected]
- 2. In the beginning… There was… [email protected]
- 3. the social network Five years ago, no one had ever heard of it. [email protected]
- 4. the social network Ten years from now, no one will know how we ever lived without it. [email protected]
- 5. the future is here Now, with the click of a button, [email protected]
- 6. the future is here Now, with the click of a button, there’s a smarter way to steal, swop and rent id d identities. i i [email protected]
- 7. still Identity theft is the fastest growing crime on the Internet. You should really be careful about who you share your business, or bed with. Winning trust is not a science science. It is an art. Javelin Strategies reports that incidences of the crime increased by 11% from 2008 to 2009 altering the lives of 11 million Americans, which means one in every 20 Americans risks being a victim this year. [email protected]
- 8. • Fastest growing sector for Internet use is communities g g (5.4% in a year) • Member communities reach more internet users (66.8%) than (66 8%) th email (65.1%)* il (65 1%)* • By 2010 over 60% of Fortune 1000 companies will have some form of online community deployed for CRM purposes** *(Nielsen “Global Faces on Networked Places”) ** (Gartner Group – “Business Impact of Social Computing on CRM) [email protected]
- 9. Social Business is The Power of One [email protected]
- 10. Elements of the Social Universe Relationships Reputation Conversation Groups Persona Sharing UGC Collaboration Actions Presence [email protected]
- 14. Back To CRM School [email protected]
- 15. The Customer is Managing your eBrand [email protected]
- 16. eBranding? What’s That? I co-create I like. the I’ve got I like! experience the music! I AM the music! tweet I’m buying I think he his music needs right now… cough mixture retweet [email protected]
- 18. Social sharing + Tagging + Viral sharing + Social News Creation + g gg g g Analytics [email protected]
- 19. Open Innovation & the Flat Earth [email protected]
- 20. Open Innovation… “A crowd of decentralized A people working to solve a problem on their own without any central effort to guide them, come up with them better solutions, rather than a top down driven solution ” top-down solution. Suroweicki [email protected]
- 21. …is crowd sourcing crowd-sourcing Diversity reduces groupthink. Di it d thi k Groupthink works by shielding members from • Cog Cognitive Diversity e es y outs de opinions outside op o s • Independence • Decentralization • Easy Aggregation People assume that groups know what they are doing = Leads to herd behavior [email protected]
- 22. sCRM is a mindset [email protected]
- 24. Tech Shopping List [SCRM] [email protected]
- 25. Estimated Timeframe To Reach Your Communities 60 12 48 days wks hrs 21 8 days wks 24 hrs Time to Average time g Time between establish to deploy and transaction and SCRM policy engage clients order delivery [email protected]
- 27. Loyalty has a Boss y y who earns creds [email protected]
- 28. Loyalty is Earned…Continually Earned Continually NNewsbites good enough t t bit d h to tweet [140] t Design for selfishness, not altruism Encourage personal expressions of art, prose, crits, as content threaders. Allow for “escape activities” like games, gossip, lurking, lurking hit and runs runs. 3-click sign-up and sign-in Rewards should be both virtual and real world Use Longtail techniques and ideas used to germinate and sustain actionable interest [email protected]
- 29. Shared Experiences = viral memories Focus Plan a cross-country treasure hunt Here! H ! Customer Experience UGC Maps Event Hotel Reservations Data Content Locator Not Here [email protected]
- 30. Not only do you have to contend with the rest of the world, your own organization is yet another social challenge in itself! [email protected]
- 32. Love me, Love My Phone… [email protected]
- 36. Don t Don’t Give Up! [email protected]
- 37. Felix Lee, Project Director CatalystConnector.com CRM Business Revolution 2010, Singapore [email protected] Collaborate. [email protected] Co-Market Co-Venture.