Social Communities: Diamonds in the Rough by Gillian Muessig
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The document discusses the evolution of e-commerce through different phases, highlighting the importance of social communities, personalization, and customer engagement in driving sales. It emphasizes creating targeted content to foster strong community ties and leveraging social platforms to identify and engage with loyal customers. Additionally, it suggests various community-building tactics and marketing strategies to enhance online presence and facilitate sharing.
Social Communities: Diamonds in the Rough by Gillian Muessig
- 2. eCommerce 1.0 product quality – return policies – solo experience
- 3. eCommerce 2.0 review/compare – COD – delivery speed easy returns – social outreach
- 4. eCommerce 3.0 brand communities – personalized experience social shopping – responsive sites
- 6. If social commerce… Then social communities If / then…
- 7. These are not communities
- 10. You know you want one
- 11. Shared Values
- 12. Shared Goals
- 15. Shared experience trumps the other two by a country mile
- 16. The more intense the experience, the stronger the community ties bind
- 17. Apply it to ecommerce
- 18. Portable – Personal - Participatory
- 19. Pinterest was born for you
- 20. Isitayes app
- 23. How to ID raving fans Buy from you Buy often Buy lots By high ticket items Possibly all of the above….. Tell their friends
- 24. Finding diamonds on social platforms
- 25. Finding diamonds in niche markets
- 26. Find other common ground It’s not about you
- 28. Human branding
- 29. Icon branding
- 30. Gamification
- 32. …where people know your name
- 34. Incentive is about more than cash
- 35. Help!
- 36. Recap • Tight niche markets • ID your buyers who share • Find interests OTHER than your product • Create content relevant to your buyer but not about your product • Incentive sharing
- 37. Community-building tactics Blogs + Blogging Comment Marketing News/Media/PR SEO Social Networks Word of MouthQ+A Sites Forums Online Video Podcasting Webinars Research/White Papers Infographics Social Bookmarking INBOUND MARKETING! (AKA “free” traffic sources) Direct/Referring Links Type-In Traffic Email
- 38. Thank you! Gillian Muessig Anne Kennedy Outlines Venture Group