Social media 101
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Social media refers to online platforms that allow users to connect and share content. While platforms like Facebook, Twitter, YouTube, and LinkedIn are widely used for social networking, developing an effective social media strategy requires understanding your audience, goals, and how different platforms can support your objectives. A good strategy also considers content creation, community management, and metrics to optimize engagement over time. Without a cohesive plan, a company's social media presence will likely underdeliver.
![Social Media Marketing Landscape and Worldwide UsersTwitter 300 million (Feb2011)You tube490 million every monthFACEBOOK600 million[5][6] (active in Jan 2011)MySpace 34 million (March 2011)LinkedIn100 million (March 2011)](https://image.slidesharecdn.com/socialmedia101-111011223930-phpapp02/85/Social-media-101-12-320.jpg)
Social media 101
- 1. Social Media 101The Big 3 (or is it 4? Or maybe 5? Or 6? or....)
- 2. “ANY media connected to the internet that enables interaction between two or more people.”Also referred to as:Web 2.0Digital mediaNew MediaSocial NetworkingWhat is social media
- 3. What Social Media is…Connecting people online
- 4. Having conversations and exchanging information
- 5. Connecting consumers with brands/Two-way
- 6. A way for brands to strengthen communities
- 7. Viral, via mobile and web based platformsWhat Social Media is Not …Social media is not FREE. Takes time investment and engagement
- 8. A strategy
- 10. The are no real experts or gurusAmong Internet users• 62% use social networkingsites– 50% share photos– 33% create content tags– 32% contribute rankings andratings– 30% share personal creations• 26% post comments on sitesand blogs• 24% use Twitter– Or other status update features• 14% are bloggers• 45% own DVRs– up from 3% in 2002• 52% own laptops– up from 30% in 2006• 42% own game consoles• 4% own tablet computer– iPad• 5% own e‐book readers– Kindle• 47% own MP3 players– up from 11% in 2005
- 12. Social Media Marketing Landscape and Worldwide UsersTwitter 300 million (Feb2011)You tube490 million every monthFACEBOOK600 million[5][6] (active in Jan 2011)MySpace 34 million (March 2011)LinkedIn100 million (March 2011)
- 13. For Boomers, this is RadicalFor Generation Y, this is Business As UsualToday’s Reality Consumers increasingly trust strangers for movie, book, travel, job, career and restaurant recommendations
- 14. We expect instant, transparent and authentic information
- 15. We want to be part of the conversation; we don’t want to be marketed at
- 16. We feel overwhelmed by information because we don’t always know how to filter information
- 17. Word of mouth and trusted sources are more important than everhttp://www.peoplecanfly.com/blog/2011/01/never-trust-strangers/
- 18. Advantages?Drives traffic to your websiteGood for SEOEstablishes you as an expertNurtures relationships with customers
- 19. How Can Social Media Help A Business?Social media can help your brand. Social media can bring in more leads. You can get valuable customer feedbackYou can inform customers of company newsYou can interact with customers
- 20. So where do I start? What do I start with?
- 21. FacebookWhat is it?Users may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school or college, or other characteristics. Why use it?Create a customizable presence for your business and connect with your customers on a more personal levelHow to use it?Go to Facebook.com and create a page for your business, advertise your Facebook page and grow your connections
- 22. Existing user can Login HereNew user can Signup Here
- 23. Here you can search your friendsHere you can update your statusAccount settingYou can edit your profileFacebook AdvertisementYour Current updated StatusOnline Chat frdsYour Friends
- 24. Getting People To LikeYour PageSuggest to friendsAdd buttons to your website or blogInclude social media links on all your printed matterIncentivise itProvide valuable contentEncourage interaction
- 25. What to postLink to sites that will interest your target marketImport your blogCreate content unique to FacebookCanvass opinion – create pollsEncourage your community to share
- 27. FacebookEtiquette Don’t post too often
- 28. Don’t link your twitter stream into Facebook
- 29. Be honest!
- 30. Reply to commentsTwitterWhat is it?Twitter enables users to send and read text-based posts composed of up to 140 characters, called tweets, which are displayed on the user's profile page. Users can subscribe to other users' tweetsWhy use it?Communicate with your customers about events, promotions, special offers, and moreHow to use it?Go to Twitter.com and create a free account, grow your list of “followers” and start communicating with them via “Tweets”
- 31. All About TwitterSetting up your accountwww.twitter.com
- 32. New user can signup hereExisting user can Login here
- 33. Here you can search your friendsYou can share your status with linkYour FollowersYou can find your frds via Gmail etcRecent updates
- 34. Know the basics…140 characters
- 36. Who sees what?
- 37. @name
- 38. # tags
- 39. Short URLs
- 40. Re-Tweets
- 41. DM (direct message) – only to followers
- 42. Auto DM / auto-follow
- 43. Etiquette
- 44. Why it’s so viral!Twitter Evolution
- 45. What To Tweet?Come up with a strategy and stick to itAlways consider your target marketKeep it relevant and on topicAsk for input
- 46. Getting People to Follow YouFollow PeopleAdd buttons to your websiteTweet interesting and relevant contentEngage people in conversation and RT themAdd social media links to all your printed material
- 47. Profile TipsAdd a good profile picPersonalise your linkGet recommendationsRename your websitesAdd applications
- 49. What else can you do?Participate in groups – start groupsQuestions and AnswersAdd your company profileEvents
- 50. Creating a ChannelSign up
- 52. Key word dense description
- 53. Website
- 54. Keywords
- 55. Location
- 56. Education, Interests etc. etc. etc
- 57. Have a channel? UpgradeYouTube BasicsBe professional (quality)
- 58. Stay focused – short and sweet (you do have 10 minutes)
- 59. Make it useful
- 60. Inexpensive
- 62. Focus on the first 10 seconds (capture)
- 64. Training videos
- 65. Help
- 66. Marketing
- 67. Events
- 68. Interviews with experts (pssst... you are an expert too)
- 69. Contests
- 70. Video Blog
- 71. Testimonials
- 72. Message from the presidentTools vs. Strategy
- 73. Definition of a Social Media StrategyStrategy answers the “why” and integrates with the “what” and the “how”
- 74. Sometimes strategy is as much what not to do and what to do
- 75. You can’t be everywhere, strategy defines the most effective channels and way to be communicatingIs your strategy just a tactic? i.e. Streaming in your blog posts on Facebook is not a strategy
- 76. A social media strategy is more than just the marketing department – involve all areas of your business such as recruitment, customer serviceFor Social Media Success, Ask Yourself:Who should manage your company’s social networks?
- 77. Where do your audiences gather?
- 78. What content can you/should you promote via social media?
- 79. Do you have the right policies in place to include social media within your organization? How to Understand Your AudiencesWho are your target audiences online?
- 80. Check website analytics and discover what social media sites are directing traffic to your page
- 81. Where are these audiences talking about your brand already?
- 82. Is your company engaging in conversation with your audience?Gathering IntelligenceDefine your audiences
- 83. Find online channels where they “gather”
- 84. Identify the advocates and the influencers (they are different)
- 85. Listen to the top conversation topics being talked about – what matters to them
- 86. Analyze your brand data
- 87. Conduct a competitive analysisBuilding a Plan Develop a content strategy
- 88. Determine how you will connect with your audiences
- 89. Define your goals for social media & what/how you want to influence
- 90. Develop a plan based on what makes sense for the brand, your interaction tolerance and how other channels will be integrated
- 91. Monitor, measure and optimizeHelpful Links and ToolsURL Shortners:TinyURL
- 92. Bit.ly
- 94. Tweet Deck
- 95. Sprout Social
- 96. Social OomphListening Tools:Twellow
- 97. Technorati
- 98. Social MentionWhere the experts are:mashable.com
- 100. ragan.com
- 101. hubspot.comSocial Media Disclaimer Social Media is not ROCKET SCIENCE!
- 102. Not all online strategies will be effective for all business types.
- 103. It is up to you as the marketer to determine the appropriate marketing channels and to constantly measure their effectiveness.Summary Social media is not going away any time soon – it’s becoming more and more crucial for marketing campaigns.
- 104. If you don’t have a cohesive social media strategy, your presence on social platforms will not meet expectations.
- 105. Developing a strategy takes intelligence and planning to develop your company’s target audience, messages and plan of action.
- 106. If you are a complex system, you especially need a consistent, strategic message, backed by a researched plan, for your multiple branches, locations, etc. Thank You!Questions?Connect with me:twitter.com/heatherinreginaGoogle +: Heather [email protected]