Social Media 101: Creating Your Digital Fingerprint
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The document provides an overview of creating a digital footprint on social media platforms. It discusses the purpose and best uses of popular platforms like LinkedIn, Twitter, Google+, YouTube, Instagram, Facebook, Pinterest, Quora, SlideShare, Meerkat, Periscope, Snapchat and Vine. The document encourages developing a strategy and understanding what you want to achieve before engaging on different platforms. It also emphasizes the permanence of online posts and importance of curating your online presence.
Social Media 101: Creating Your Digital Fingerprint
- 1. S O C I A L M E D I A 1 0 1 : C R E AT I N G Y O U R D I G I TA L F I N G E R P R I N T IMAGE:SEANMACENTEEVIAFLICKR K R I S T I C A S E Y S A N D E R S V P C R E A T I V E / C H I E F S T O RY T E L L E R P L A N Y O U R M E E T I N G S . C O M @ P Y M L I V E
- 2. W H O I A M • I manage programming for a community of 100,000+ meeting and event planners • I’m the internal person who figures everything out from scratch to train others. @PYMLive #iaapbranchevent
- 3. W H Y T H I S M AT T E R S IMAGE:SEANMACENTEEVIAFLICKR @PYMLive #iaapbranchevent
- 4. L E A R N E R O U T C O M E S Learn what content is best to post and share on each platform. Identify best practices for professional and personal use. Understand the difference between social media platforms. #1 #2 #3 @PYMLive #iaapbranchevent
- 5. Y O U N E E D T O U N D E R S TA N D … @PYMLive #iaapbranchevent
- 6. IMAGE:BETHVIAFLICKR E V E RY T H I N G Y O U T W E E T, S H A R E , P O S T N E V E R D I E S . @PYMLive #iaapbranchevent
- 7. S T R AT E G Y T R U M P S A L L @PYMLive #iaapbranchevent
- 8. S O W H AT A R E Y O U T RY I N G T O A C H I E V E ? @PYMLive #iaapbranchevent
- 9. T H I N K O F P R O F I L E S A S C A L L I N G C A R D S IMAGE:SIMONCOLLISONVIAFLICKR @PYMLive #iaapbranchevent
- 10. K N O W W H E R E Y O U R P E O P L E A R E IMAGE:SUSANNENILSSONVIAFLICKR @PYMLive #iaapbranchevent
- 11. H A S H TA G S = # C O M M U N I T Y IMAGE:MISSPIXELSVIAFLICKR @PYMLive #iaapbranchevent
- 12. IMAGE:TOBANB.VIAFLICKR N U R T U R E Y O U R A U D I E N C E @PYMLive #iaapbranchevent
- 13. Y O U C A N ’ T B U Y R E A L F R I E N D S IMAGE:KEVINDOOLEYVIAFLICKR @PYMLive #iaapbranchevent
- 14. D O N ’ T F O R G E T T O M E A S U R E P R O G R E S S IMAGE:GABRIELLEVIAFLICKR @PYMLive #iaapbranchevent
- 15. Q U E S T I O N S ? @PYMLive #iaapbranchevent
- 16. L E T ’ S G E T S O C I A L … @PYMLive #iaapbranchevent
- 17. L I N K E D I N . C O M @PYMLive #iaapbranchevent
- 18. L I N K E D I N • Think of it as an interactive business card or resume. • Build it for the job you want to have. • Use keywords you want recruiters to use. • Bonus: Pulse blogs, groups & company pages. @PYMLive #iaapbranchevent
- 19. T W I T T E R . C O M @PYMLive #iaapbranchevent
- 20. T W I T T E R • 140-character updates • Links, pictures, @, RT/MT, #, quotes • Lists help you filter out the noise • Think: news headlines, one-liners, text messages • .@ if you want to be heard @PYMLive #iaapbranchevent
- 21. P L U S . G O O G L E . C O M @PYMLive #iaapbranchevent
- 22. G O O G L E P L U S • Post links to anything you want Google to bring up in its search results. • Use + to mention people, # to add keywords. +1 to “like.” • Collections allow you to be an expert on topics. Post related stories in them. • Synch your camera to auto- backup images. • Plus: Hangouts, Pages, Groups, Circles @PYMLive #iaapbranchevent
- 23. Y O U T U B E . C O M @PYMLive #iaapbranchevent
- 24. Y O U T U B E • 2nd-largest search engine • Archive videos & live broadcast hangouts • Add links in your video descriptions and profile • Create playlists of other people’s content • Plus: Create videos from existing ones @PYMLive #iaapbranchevent
- 25. instagram.com
- 26. I N S TA G R A M • Image and video sharing • @names differ from Twitter, so be careful when you choose to tweet out • Can use # but links in descriptions aren’t active • Best for emotion, inspiration, empowerment messages
- 27. FA C E B O O K . C O M @PYMLive #iaapbranchevent
- 28. FA C E B O O K • Be vigilant about grouping Friends and being specific with your privacy settings • If you don’t have a budget for promoted posts, think twice before starting a page • Groups are better for conversations • @People, use # and edit links • Better to upload video files and images than to link @PYMLive #iaapbranchevent
- 29. P I N T E R E S T. C O M @PYMLive #iaapbranchevent
- 30. P I N T E R E S T • Park research, find inspiration • Organize boards by topic, use secret boards for collaboration • Use #, links and Twitter to promote individual pins • Company pages give analytics • Consider Maps, if relevant @PYMLive #iaapbranchevent
- 31. Q U E S T I O N S ?
- 32. WA N T T O B E A N E X P E R T ? @PYMLive #iaapbranchevent
- 33. Q U O R A . C O M @PYMLive #iaapbranchevent
- 34. Q U O R A • Ask questions and/or answer them • “Upvote” or comment on what you like • Include links to your websites • Create bios of topics of expertise • Plus: Research, write blogs @PYMLive #iaapbranchevent
- 35. S L I D E S H A R E . N E T @PYMLive #iaapbranchevent
- 36. S L I D E S H A R E • Host presentations and infographics • Post them directly to your LinkedIn profile to prove your expertise • Collect business leads • Add links to your website in descriptions, fill out profile completely @PYMLive #iaapbranchevent
- 37. M E E R K ATA P P. C O P E R I S C O P E . T V @PYMLive #iaapbranchevent
- 38. M E E R K AT • Mobile-based live-streaming video that can be embedded on a website • Informal gatherings promoted on Twitter (#) • Can schedule broadcast times in advance • Video disappears at end of broadcast but can auto- download to phone • Can allow viewers to guest broadcast from your stream @PYMLive #iaapbranchevent
- 39. P E R I S C O P E • Attracts more professional audience than Meerkat • Can record directly to computer or download to phone • Recordings live on Periscope for 24 hours so you can promote • Owned by Twitter (#) @PYMLive #iaapbranchevent
- 40. S N A P C H AT. C O M @PYMLive #iaapbranchevent
- 41. S N A P C H AT • Mobile photo and video- sharing that “expires” after 24 hours • Add titles and captions • Add to stories (can download and share) • Best for marketing or personal use @PYMLive #iaapbranchevent
- 42. V I N E . C O @PYMLive #iaapbranchevent
- 43. V I N E • 6-second looping videos that you can share on Twitter • Best for comedy, commentary & behind-the- scenes • Add descriptions, use # @PYMLive #iaapbranchevent
- 44. Q U E S T I O N S ?
- 45. W H I C H P L AT F O R M S W I L L Y O U U S E ? [email protected] @PYMLive #iaapbranchevent IMAGE:SEANMACENTEEVIAFLICKR