Social Media Analytics: Lessons from SAP
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The document outlines key lessons from SAP regarding social media analytics, focusing on three main principles: consistently differentiate, the importance of simplicity, and starting slowly. It emphasizes the need for a strategic approach by considering use cases and adopting a mindset that allows for quick adaptation and learning. The insights are aimed at improving social media initiatives through effective measurement and engagement strategies.
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Social Media Analytics: Lessons from SAP
- 1. Social Media Analytics: Lessons from SAP Ted Sapountzis, Vice President Social Media Audience Marketing @sapountzis
- 2. Who Is SAP? >190K customers across 25 industries and 120 countries >2M members in the SAP Community Network © 2011 SAP AG. All rights reserved. 2
- 3. Measuring Success In Social Media What have we learned? 1 Differentiate consistently 2 Less is more 3 Start slowly © 2011 SAP AG. All rights reserved. 3
- 4. Differentiate Consistently 1 Three key dimensions to keep in mind Leads Comments Repeat Reach visitors Category Engage Take Action Advocate & Share Channel Use Case © 2011 SAP AG. All rights reserved. 4
- 5. Less Is More 2 Resist analysis-paralysis Vs. © 2011 SAP AG. All rights reserved. 5
- 6. CMO Dashboard 2 Two key social (aka Pull Marketing) KPIs © 2011 SAP AG. All rights reserved. 6
- 7. Start Slowly 3 Three things to keep in mind Think use cases, not tools Fail fast, fail forward One size does not fit all © 2011 SAP AG. All rights reserved. 7
- 8. Thank You! 1 Differentiate consistently Ted Sapountzis Vice President Social Media Audience Marketing @sapountzis 2 Less is more 3 Start slowly