Social media basic for nonprofits

Social Media Basics for Nonprofits Presented by @alanpruitt Business Analyst @ AWC Small Business Development Center http://www.flickr.com/photos/batega/1596898776/

What Do YOU Want to Get Out of This Class?

Power of Social Media Be a super hero for your cause Create real connections with real people Confront misinformation and negative chatter head-on Most of it is free, granted it takes time , but it's free!

Power of Social Media It’s a new avenue to raise advocacy, awareness and funds Answer questions/increase customer service Have real conversations across time/space boundaries Information sharing

Share the Love Listen Engage Audience Content Focus Frequency Responsible Launch date

Pick Your Perfect Combo Facebook = Friend Builder Twitter = Broadcast & Community Builder YouTube = Broadcast Content to the World Flickr = Photographs to Inspire LinkedIn = Professional Connections MySpace = Talk to Teens and Musicians Blogs = Your own online newspaper Social Bookmarking (Digg, Stumble) = Sharing information

Keep talking… Share news articles Set up a Google Alert about your cause and share daily headlines Share your organization's press releases and media coverage Use your website Link to teasers to pages on your website to entice people to read more about you Use content already created Brochures, photos, video, annual reports Create separate updates for newsletter articles

Yap, yap, yap… Correct misinformation Monitor via Google Alerts or Twitter monitors tools and reply to users who are damaging your brand or spreading misinformation about your cause with a simple offer of sending them more information Event Ideas Online Q & A – Set a time when an expert from your cause answers questions or tweets during an event Meet-Up – Have your online community meet offline at a restaurant or small venue Offer social media friend only offers or fundraisers

Chatty Cathy Customer Service Ask followers to let you know when they have great or bad customer service Make sure you RESPOND to these quickly Encourage supporters Reply users who are talking about your cause Be a real person & have fun Interact, interact, interact Monitor your cause via HootSuite or TweetDeck

Superhero Tool - HootSuite Website to do Facebook, Twitter, Blog Updates Update Scheduling URL shortener Track click-thru Update from multiple accounts individually or aggregate Live search to engage in conversations and find new accounts to follow

@ Reply Make a link from your status updates directly to your friend’s accounts. Just type an @ before their name and it will pull up your friend list. Fan Page – http://www.facebook.com/home.php?ref=home#/pages/The-Childrens-Hospital/53924096165 Cause Page for donations - http://apps.facebook.com/causes/154254?m=4c64c1a1&recruiter_id=30718049 Pieces of Flair - http://www.facebook.com/dawn.a.crawford#!/apps/application.php?id=3396043540&ref=search&sid=625642620.3800128674..1 Mascot profiles http://www.facebook.com/nesslie.lives

Build a community around your cause Be a real person! Photo sharing Twit Pic – http://www.twitpic.com 5 Ways to Share Photos on Twitter - http://mashable.com/2009/05/19/twitter-share-images / Video sharing Twit Vid – http://vidly.com/?twitvid 5 Ways to Share Videos on Twitter - http://mashable.com/2009/05/23/video-for-twitter /

Superhero Tool - TweetDeck Downloaded from Tweetdeck.com Do live search on keywords about your cause Monitor “competition” Can retweet, reply and DM from this software

Make a profile for yourself with detail – great way to be a resource to other nonprofits Create a group Allows supporters to connect professionally Share media coverage and newsletter articles GREAT idea for membership organizations Publicize events Stalk donors, volunteers, future employees

Bringing More to the Flock Include your social media channels on your collateral – websites, brochures, newsletters, etc Engage your followers regularly It takes time – be patient and stay true to your cause and your community will grow Do special friend or fundraising drives to increase your followers

Engage in 20-Minutes a Day If you are short on time, you can schedule your updates to go out when you are not at your desk Use your Google Alerts for headline updates Respond to @ replies from the previous day Check your monitoring application and respond to users with more information or encouragement HootSuite allows you to schedule your updates

Team Updates Share the opportunity of maintaining your Twitter community with your staff and volunteers Train different members of your staff & volunteers to update your accounts Have them add updates throughout the day to your organization's accounts Monitor their work and correct as needed “ CoTweet: The Twitter CRM Tool of Choice for BestBuy, JetBlue, and Ford” - http://mashable.com/2009/03/27/cotweet/

Spread It Out Use social media as a transitional tool between projects Release creative energy Enjoy engaging with your followers

Listen To These Guys/Gals Beth’s NPO Social Media Blog – http://beth.typepad.com/ Kivi’s NPO Communications Blog - http:// www.nonprofitmarketingguide.com /blog Donor Power Blog - http:// www.donorpowerblog.com Socialize Your Cause – Top 12 Blogs - http://www.socializeyourcause.org/top-12-nonprofit-blogs/blog/

Listen To These Guys/Gals Arts = Think 360 Arts http://www.think360arts.org/ http://twitter.com/Think360Arts http://www.facebook.com/think360arts Human Services = Goodwill Industries of the Southern Piedmont http://www.goodwillsp.org/ http://www.facebook.com/goodwillsp http://twitter.com/goodwillsp http://www.youtube.com/goodwillsp http://www.flickr.com/photos/goodwillsp Healthcare = Colorado Children’s Immunization Coalition http:// www.childrensimmunization.org http:// www.twitter.com/immunizecokids http:// www.facebook.com/immunizecokids http:// www.youtube.com/user/immunizecokids Foundation = Triangle Gives Back from the Triangle Community Foundation http:// www.trianglegivesback.org

Thank YOU! Alan Pruitt @alanpruitt 928-317-6151

Social media basic for nonprofits

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Social media basic for nonprofits