Social Media for Business: Wahine Media at Sunset Rotary Waikiki
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The document outlines the importance of social media for businesses, emphasizing that effective engagement and strategy are crucial. It highlights statistics on cost per lead, the ROI of social media, and examples of local businesses successfully utilizing social media. It promotes a comprehensive approach to social media integration across all business aspects, encouraging ongoing communication and responsiveness.
Social Media for Business: Wahine Media at Sunset Rotary Waikiki
- 1. Social media strategy Social profile customization Wahine Media Implementation and management Coaching and training
- 3. Social media Why social media for business? guidance from Insider tips and best practices Local business examples the trenches
- 4. Social media changes the way we do business
- 5. Social media changes the way we do business “We don’t have a choice on whether we DO social media, the question is how WELL we do it” —Erik Qualman
- 6. Facebook tops Google Social media for weekly U.S. traffic changes the way we do business “We don’t have a choice on whether we DO social media, the question is how WELL we do it” —Erik Qualman
- 7. Facebook tops Google Social media for weekly U.S. traffic changes the Social gamers will buy $6 billion in VIRTUAL way we do goods by 2013 business “We don’t have a choice on whether we DO social media, the question is how WELL we do it” —Erik Qualman
- 8. Facebook tops Google Social media for weekly U.S. traffic changes the Social gamers will buy $6 billion in VIRTUAL way we do goods by 2013 business eReaders have “We don’t have a choice on surpassed traditional whether we DO social book sales media, the question is how WELL we do it” —Erik Qualman
- 9. Facebook tops Google Social media for weekly U.S. traffic changes the Social gamers will buy $6 billion in VIRTUAL way we do goods by 2013 business eReaders have “We don’t have a choice on surpassed traditional whether we DO social book sales media, the question is how WELL we do it” 90% of people trust —Erik Qualman peer recommendations
- 10. Facebook tops Google Social media for weekly U.S. traffic changes the Social gamers will buy $6 billion in VIRTUAL way we do goods by 2013 business eReaders have “We don’t have a choice on surpassed traditional whether we DO social book sales media, the question is how WELL we do it” 90% of people trust —Erik Qualman peer recommendations 14% of people trust advertisements
- 11. Social media In 2011, the average cost per lead for costs less to outbound-dominated businesses was $373, while inbound businesses reported their leads cost on average $143. produce leads Source: Hubspot State of Inbound Marketing, 2011
- 12. Small businesses are using most In 2011, small businesses plan to spend 49% of their lead generation budgets on of their budgets inbound marketing. Source: Hubspot State of Inbound Marketing, 2011 for social media
- 13. What’s the ROI of social media?
- 14. The ROI of social media is your business will exist in 5 years. —Gary Vaynerchuck What’s the ROI of For more info on ROI: social media? http://wahinemedia.com/wahineblog
- 15. OK I’m ready. Now what?
- 16. Follow a strategy Your roadmap and step-by-step guide to social media success Defines your “why” Defines your “what” Defines your “how” Defines success
- 17. Be social! All aspects of your business should be social—a social business. 20% marketing, 80% engagement. The best way to tell people you’re home is to knock on their door Share social content Dialogue is back AND forth!
- 18. Listen For your name To your competition To influencers Your target market
- 19. Respond Response time What about weekends?
- 20. Be fearless Fear of the unknown is the biggest reason businesses don’t dive into social media Lack of resources or money “Bad” reviews or customer complaints
- 21. Local movers and shakers
- 22. Always available and responsive Tiki’s Grill & Bar Relevant information Great custom apps (tabs)
- 23. Helpful videos on YouTube @AskHMSA Responsive and helpful on Twitter Engaged with the community
- 24. Responsive and friendly Bank of Hawaii Sweepstakes with big prize Have a mobile app
- 25. Relevant and useful information Hawaii Aloha Travel Broadcasts live each Friday to answer fan questions
- 26. Civil Beat Progressive and community driven Responsive and relevant
- 27. Helpful and responsive Big City Diner Great custom apps (tabs) Owner, @BCDlane tweets as well
- 28. Relevant, helpful information Moms in Hawaii Responsive and friendly Provides a community forum
- 29. Keep in touch! Wahine Media web: wahinemedia.com blog: wahinemedia.com/wahineblog facebook: facebook.com/wahinemedia twitter: @wahinemedia Gwen Woltz @gjwahine Karen Weikert @karenweikert Download this slideshow: http://www.slideshare.net/wahinemedia