Social Media for Business
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The document provides tips for businesses to be more social media savvy, including listening to conversations about your business, engaging with your followers by starting conversations and sharing others' content, and making your website shareable and trackable using tools like Facebook Insights, Google Analytics, and bitly to measure engagement. It also recommends businesses keep an eye on emerging social networks like Google+, LinkedIn, Foursquare, Pinterest, Instagram, Vine, Tumblr and Pheed.
Social Media for Business
- 1. Make your business social media savvy Chris Snider | twitter.com/chrissnider
- 2. About me Baltimore Sun, St. Louis Post-Dispatch Editor of Juice magazine, 2005-2007 Digital editor of Des Moines Register, 2007-2010 Instructor of journalism at Drake University, 2010-present Teach social media, multimedia and web design
- 3. About me
- 4. Today’s plan Social Media basics (what I’ve learned) Questions How to get more out of Facebook Questions More questions
- 5. About you What is your business? What social networks do you use? Anything in particular you want to get today?
- 6. You already know how to do social media well
- 9. If you learn one thing today, be a good member of your community.
- 10. 6 steps to being more social media savvy
- 11. 1. Listen first Search your name and topics important to you.
- 17. Use Hootsuite
- 18. Why listen? In case you have to respond to something – positive or negative To know what people are saying about you To understand the norms of that particular social network To get ideas for what you should be posting
- 19. But what if it’s negative?
- 20. 2. The name of the game is “Engagement”
- 21. Don’t talk about you. Talk about them.
- 23. Why this is important Ideas spread not because people sharing the message are influential (i.e. because you have 100,000 followers) Ideas spread because people receiving the message are influenceable A positive past experience with a brand increases our ability to be influenced Also, ideas spread better in small circles
- 24. Once you build these brand advocates...
- 25. Be a conversation starter on Facebook
- 26. Give kudos. (Do this in real life too.)
- 27. Celebs don’t need you The person sitting next to you might. @chrisbrogan says “Devote 20 minutes a day (maybe more) to sharing up-and-coming people’s interesting posts.” Twitter search for @justinbieber ... it’s just noise.
- 28. Stop obsessing about number of followers. Start engaging with the ones that you have.
- 30. 3. Magic to more followers @sree is Sree Sreenivasan - Dean of Columbia Journalism School
- 31. Yes, you should talk about what you’re up to, what you’ve accomplished, how awesome you are, but you also need to be a pointer to and curator of awesome content! Try to have a ratio of 1:4 or something - @sree
- 32. 4. Make your site “able” Clickable Linkable Shareable Embeddable Commentable
- 34. 5. Measure how you’re doing And how your competition is doing
- 36. Facebook Insights for websites
- 37. Google Analytics
- 38. Track your links Through a service such as bit.ly
- 40. Crowdbooster
- 41. 6. Keep an eye on up-and-coming social networks
- 42. Google+
- 43. LinkedIn
- 44. Foursquare
- 45. Pinterest
- 46. Instagram
- 47. Vine
- 48. Tumblr
- 49. Pheed
- 51. Questions?