Social media-email-mat

4. Agenda Introduction to SMART Social

5. Social Media Marketing at Mid-America Tile

6. What You can do NOW

7. What to expect going forward

9. Introduction to SMART SocialPrograms Available:Social Central

10. A-Ha-traction Marketing

12. Introduction to SMART SocialSocial Central:Create Social Network “Framework”

13. Link Sites Together with Central Console

14. Start “Priming the Pump” for the Engagement Cycle

15. 24/7 Monitoring of these multiple channels

17. Different Approach to MarketingTraditional MarketingSocial MediaMarketing

18. Different Approach to MarketingAwareness: Create awareness with earned media (generated by your existing Facebook fans), owned media (seeded content), and paid media (advertising).

19. Experience: Once you’ve created awareness of your brand on Facebook, you can use pages, ads, apps and plugins to deliver experiences to your visitors.

20. Value Exchange: This ongoing cycle of engagement can eventually lead to a value exchange, such as a like, comment, conversion or transaction.

21. Different Approach to MarketingTraditional MarketingSocial MediaMarketing

23. Social Media Marketing Flow Iterative Process:Social Media / Blog Posts

24. Email Marketing

25. Email Promotions

27. Why they work together Social Media users want to engage with you Social Media; Blogs, SEOvia email: General interest in your organization/services 42% of social media users check their email four times a day or more; compared to 27% who do not use social media. Email Newsletters-Deepen & Nurture the relationship 63% people the same email account for Social Media messages as they do to opt-in to permission based email. -Merkle, View from the Social Inbox 2010 75% of daily social media users said that email is Email Promotion-Benefits and Closing the salethe best way for companies to communicate with them. 49% of Twitter users said they made an online purchase because of an email versus 33% of all email users -Social Media marketing Benchmark Report, Marketing Testimonials, Feedback, and Referrals Sherpa, 2010 Engagement = higher deliverability rates, more conversion, deeper brand and customer loyalty = increase revenue Copyright © 2008 Constant Contact, Inc.

28. Blogs: Start Listening/ Reading/ Following Blogs are the journals of experts, small businesses, or passionate individuals. Every topic imagined is covered. Look for and follow:

29. Find via Google, technorati, blogcatalog

30. Blogs that cover topics that interest you and relate to your business

31. Blogs that cover topics that would interest your customers/members and are already reading.

32. Note what has actual interesting and helpful information.

33. If you find helpful information or there are comments from readers on how helpful the content is? Keep Reading!

34. Sign up for RSS feeds on the ones you pick as a regular read to keep in touch with what is going Be Aware: “Only 16% of people surveyed say they trust corporate blogs”- Consumers Don’t Trust Corporate Blogs, on. Forrester Research, 2008 Why? Too much self-promotion, product/service pushing, and too little two-way communications. Copyright © 2008 Constant Contact, Inc.

35. Use Social Bookmarks Start to watch what your (potential) readers and followers are bookmarking. Understand what is useful, helpful and interesting from their point of view. Where do I look? Del.icio.us Digg Bookmark sections of Social/Business NetworksAdditional Resource Sections of Blogs You have material that fits these needs? Bookmark your own! Can you describe what forward to a friend in email does? -Social Bookmarks work in a similar way. Copyright © 2008 Constant Contact, Inc.

36. Blogs: Start Contributing to the Conversation Have your own message or information to share? Start writing your own blog. Details to Consider Rules your blog should live by: Blogging is a commitment. If you do not update on a regular, predictable basis, you will A blog is not a website, it is a social tool to lose readership. extend your relationships. Consider writing topics that complement your People like people; people buy from people; SEO strategy. keep it real and be their friend. Create links back to complementary information People (Readers) gravitate to what they like on your website from relevant key words in a and the people who are like them. post. Nothing makes an impact more than Don’t over do it, only when there is a good match.Give your reader a way to interact. Polls are passionate people doing the things they a great tool for interaction. love. Be transparent, get negative comments? They are the gift of feedback. Address and Cross promote your email newsletters in your find something actionable out of them. Blog and your Blog in your newsletters. Let the content of your Blog + comments feed and support the content of your email newsletters. For Example, Search thru blogs like http://www.LifeOfAnArchitect.com Do not compete but complement! Copyright © 2008 Constant Contact, Inc.

37. Blogs as a Communication Tool Create Content ONCE, use it Many TimesShare the contentTarget Audience Feed to Facebook

38. Send out link via Twitter

39. Updates to LinkedIn

40. Feed to/from Website

41. Summarize in Email

42. Fans / Friends

43. Searching for Business Intel

44. Professional Colleagues

45. Prospects/Suspects

46. Direct Contacts (Relationship)Social Media at Mid-America TileContent Building: Social Sites being Populated

47. Blog Posts

48. Email Marketing

49. Email Promotions

51. Blogs –MidAmericaTile.blogspot.com

52. What You can do NOWFollow on Blog and Twitter; Like on Facebook

53. Interact=Post Comments;

54. Integrate=include Social Media links in all Communications Blog = MidAmericaTile.blogspot.comTwitter = @midamericatile, @chicagotilesFacebook = MidAmericaTile, then LIKE, Invite your friends, and Share from your wall.Copyright © 2008 Constant Contact, Inc.

55. Readers share in social media Empower people to share your content withtheir social networks. Why do people share? Contributing to the conversation, self- interest, altruism, validation, affinity with the larger community Copyright © 2008 Constant Contact, Inc.

56. Build Content to feed to Social MediaEnsure what you are putting out in allchannels is share worthy: Trustworthiness

57. Reputation

58. Ethical behavior

59. Tribal interest- Seth Godin’s Tribes Tribes are communities with a common interest or belief that is shared by individual membersThe individuals within the tribe are connected to each other The tribe is dynamic and changes constantly ,and also promotes change Value is simple and obvious, creates value to the reader

60. Ease of sharing “Business to Business email newsletter publishers are showing early results of a 25% boost in reader interaction and a surge of inbound traffic from their social networking sites” Reward/incentives -Marketing Sherpa, Share to social buttons increase newsletter interaction. Copyright © 2008 Constant Contact, Inc.

61. Reason it is called Social Media CONVERSATION: Communication goes in two directions re-use,

62. promote other contributions, and

63. build on content from all the various tools. Guiding Principles of interacting in Social Media: Give people something to talk about

64. Create communities and connect people

65. Be active in influential communities

66. Transparency

67. Create evangelists

69. Invite Others to follow on…- Blog, - Twitter, - Facebook, - LinkedIn Invite people to follow you in your email marketing Although they read your emails, it could be new to them that you are on Twitter. This applies to Facebook and LinkedIn as well. … and put the links in your Email signatureFollow Us On...… as well as on the WebsiteCopyright © 2008 Constant Contact, Inc.

70. Use Email Marketing to continue the relationship Strategic placement and MENTION of the sign-up to join your email communications list. Place in visible location

71. Think about putting it in a locations such as your showroom, customer service desk, and ask when on the phone…

73. Keep the communication cycle going Remember email is the base that drives the Social Media; Blogs, Search Engine Optimization content to feed Social - General interest in your organization/services Media and SEO. Social Media and SEO Email Newsletters-Deepen & Nurture the Relationship bring you more exposure and grows your list. Email closes the deal Email PromotionBenefitsand Closing the sale and nurtures the long term relationship Testimonials, Feedback and Referrals Copyright © 2008 Constant Contact, Inc.

75. “Priming the Pump” for EngagementAwareness

76. What is Happening at This PhaseConstituent ExperienceIncreasing Awareness15-25 Posts per day:Twitter (2 accounts)

77. Facebook Page

78. Promotion Campaigns (Starting Today)

79. Recognition of Brand/Name

80. Getting “Mentions”Visits to Mid-America Tile:Website **

81. Facebook “fan” Page

82. Blog

83. Opt-In Emails

85. New Workstations / New OutlookNew Workstations will have Outlook 2010Added Features including OSC = Outlook Social ConnectorAllows you to Stay up-to-the-minute with the people in your networks by accessing everything from e-mail threads to status updates in one single, centralized view.

87. Further in the FutureLocalMobileClaim Listings at: Google Places

88. Facebook Places / Deals

89. Yelp

90. Yahoo! LocalCreate Presence with: QR Codes

91. Mobile Coupons

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