Pitch Deck September 2025
spatz.ai des@spatz.ai Based in Ho Chi Minh
What if psychological safety didn’t come from leaders
using consultants or surveys, but from one simple act:
...team members objecting fairly to unfair feedback?
1. THE PROBLEM
A safe environment should let every team member share freely.
Yet many hold back, not for lack of ideas, but from not knowing
how to fairly address unfair feedback.
“Unfair feedback stops team members from
sharing their bold new ideas.”
spatz.ai des@spatz.ai Based in Ho Chi Minh
“Enable teams to directly address unfair feedback,
in the moment.”
Spatz Team Charter
Agreement
Spatz Team
3-Step Chat App
Spatz Team &
AI Review Platform
Spatz AI Team
LLM Data
2. THE SOLUTION
The answer isn’t just paraphrasing “psychological safety.” It’s
giving teams a clear way to handle unfair feedback as it happens.
SpatzAI is a real-time micro-conflict manager, that lets teams:
…fairly object to unfair feedback, in real-time.
spatz.ai des@spatz.ai Based in Ho Chi Minh
3. TRACTION – KPI METRICS & MILESTONES
• MVP of Spatz Chat app completed (Android and iOS)
• Admin dashboard in testing and Slack integration
• Trial agreements pending with the university team for an internal pilot
• 300+ LinkedIn followers & early adopter interest from workplace culture experts
“We are almost ready for a pilot test…”
spatz.ai
4. The Spatz AI Objective LLM Data
“From behavior to objective data: training LLMs on fairness”
CONFLICT LEVEL OBJECTION LEVEL ACCOUNTABILITY REQUIRED
0. Ripple Verbal Caution (brief pause) Acknowledge Verbally
1. Spat Caution (chat app message) Acknowledge on App
2. Dispute Objection (chat app message) Simple Apology on App
3. Conflict Stop (chat app & team review) Acceptable Apology on App
*The Stop phase triggers the Spatz Team & AI-assisted Review platform
• Tags and categorizes micro-conflict into 4 levels – Ripple, Spat, Dispute, & Conflict
• Measures the time to resolution at any phase (the quicker the better)
• Enables prediction of team success and allows evaluation of fairness across teams
• Generates high-quality behavioral data to train LLMs in:
• Objectivity
• Bias detection.
• Fair reasoning
spatz.ai des@spatz.ai Based in Ho Chi Minh
5. MARKET & TAM
Target Market:
Workplace teams in regulated
industries (tech, healthcare,
education, government),
especially those with diversity,
remote/hybrid models, or
under new psychosocial safety
mandates.
• 1.25B knowledge workers globally
• Est. 300M work in team-based
chat platforms
• TAM: USD $10B+ for conflict
resolution & team performance
solutions
TAM (Global)
“In Australia, regulators are now treating psychological
safety as a compliance issue. SpatzAI is built for that shift.”
spatz.ai des@spatz.ai Based in Ho Chi Minh
6. VALUE PROPOSITION & POSITIONING
Positioning:
While existing tools focus on
productivity or HR-level
incident reporting, SpatzAI is
the first app to provide
structured micro-conflict
resolution inside the team
itself, before escalation.
• Real-time, first responder to team
tensions or with manager friction.
• Built-in behavioral accountability.
• Designed to be peer-led, bypassing
traditional top-down hierarchies.
Unique Value:
“The first system that resolves conflict before HR needs to.”
spatz.ai des@spatz.ai Based in Ho Chi Minh
7. GO-TO-MARKET STRATEGY
• Pilot rollout: Start with our own company (Bonzah), then test with
a Sydney university team (August 2025)
• Soft launch: October 1, 2025 – aligned with Safe Work Australia
Month
• Inbound growth: Partner with psychological safety experts, safety
officers, and Slack/Teams consultants
• Content-led marketing: Blog series, case studies, and LinkedIn
thought leadership
“We’re launching right when the world is paying attention
to psychological safety—giving teams a toolkit to achieve it.”
8. BUSINESS / REVENUE MODEL
Freemium model:
• Free tier for small teams
• Pro tier: $4/user/month
• Enterprise tier with
analytics, customization &
HR integrations
• White-label licensing
• Psychosocial compliance
packages
• Data analytics subscription
(anonymized micro-conflict
insights)
Future revenue:
“SpatzAI grows with your team—from 5 people to 5000.”
spatz.ai des@spatz.ai Based in Ho Chi Minh
9. FORECAST 2025/2026
2025 Goals:
• MVP rollout: August
• 3 pilot teams running:
Aug–Sept
• Soft launch: Oct 1
• 5 paid customers by Dec
• Total revenue: USD
$15,000
• Scale to 250 teams (paid)
• Monthly recurring revenue:
$40,000
• Break-even Q4 2026
2026 Forecasts:
“Clear milestones toward growth and profitability”
spatz.ai des@spatz.ai Based in Ho Chi Minh
10. TEAM PRESENTATION
40+ years refining behavior systems. Built Tripcover and Bonzah,
pioneering insurance models. Led national Quitober social health
campaign. Author of Rethink Perfect and over 1000 blog posts exploring
fairness and objectivity.
Advisors & Developers:
Desmond Sherlock – Founder & Industrial Designer:
• Indian and Vietnamese based dev team (Firebase/AWS/Slack
integrations)
• Ongoing recruitment of behavioral science and H&S experts for
team scaling
“SpatzAI turns team friction into enjoyable
teamwork—spat by resolved spat.”
spatz.ai des@spatz.ai Based in Ho Chi Minh

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SpatzAI Micro-Conflict Resolution Toolkit - Fairer Teamwork Globally

  • 1. Pitch Deck September 2025 spatz.ai [email protected] Based in Ho Chi Minh What if psychological safety didn’t come from leaders using consultants or surveys, but from one simple act: ...team members objecting fairly to unfair feedback?
  • 2. 1. THE PROBLEM A safe environment should let every team member share freely. Yet many hold back, not for lack of ideas, but from not knowing how to fairly address unfair feedback. “Unfair feedback stops team members from sharing their bold new ideas.” spatz.ai [email protected] Based in Ho Chi Minh
  • 3. “Enable teams to directly address unfair feedback, in the moment.” Spatz Team Charter Agreement Spatz Team 3-Step Chat App Spatz Team & AI Review Platform Spatz AI Team LLM Data 2. THE SOLUTION The answer isn’t just paraphrasing “psychological safety.” It’s giving teams a clear way to handle unfair feedback as it happens. SpatzAI is a real-time micro-conflict manager, that lets teams: …fairly object to unfair feedback, in real-time. spatz.ai [email protected] Based in Ho Chi Minh
  • 4. 3. TRACTION – KPI METRICS & MILESTONES • MVP of Spatz Chat app completed (Android and iOS) • Admin dashboard in testing and Slack integration • Trial agreements pending with the university team for an internal pilot • 300+ LinkedIn followers & early adopter interest from workplace culture experts “We are almost ready for a pilot test…” spatz.ai
  • 5. 4. The Spatz AI Objective LLM Data “From behavior to objective data: training LLMs on fairness” CONFLICT LEVEL OBJECTION LEVEL ACCOUNTABILITY REQUIRED 0. Ripple Verbal Caution (brief pause) Acknowledge Verbally 1. Spat Caution (chat app message) Acknowledge on App 2. Dispute Objection (chat app message) Simple Apology on App 3. Conflict Stop (chat app & team review) Acceptable Apology on App *The Stop phase triggers the Spatz Team & AI-assisted Review platform • Tags and categorizes micro-conflict into 4 levels – Ripple, Spat, Dispute, & Conflict • Measures the time to resolution at any phase (the quicker the better) • Enables prediction of team success and allows evaluation of fairness across teams • Generates high-quality behavioral data to train LLMs in: • Objectivity • Bias detection. • Fair reasoning spatz.ai [email protected] Based in Ho Chi Minh
  • 6. 5. MARKET & TAM Target Market: Workplace teams in regulated industries (tech, healthcare, education, government), especially those with diversity, remote/hybrid models, or under new psychosocial safety mandates. • 1.25B knowledge workers globally • Est. 300M work in team-based chat platforms • TAM: USD $10B+ for conflict resolution & team performance solutions TAM (Global) “In Australia, regulators are now treating psychological safety as a compliance issue. SpatzAI is built for that shift.” spatz.ai [email protected] Based in Ho Chi Minh
  • 7. 6. VALUE PROPOSITION & POSITIONING Positioning: While existing tools focus on productivity or HR-level incident reporting, SpatzAI is the first app to provide structured micro-conflict resolution inside the team itself, before escalation. • Real-time, first responder to team tensions or with manager friction. • Built-in behavioral accountability. • Designed to be peer-led, bypassing traditional top-down hierarchies. Unique Value: “The first system that resolves conflict before HR needs to.” spatz.ai [email protected] Based in Ho Chi Minh
  • 8. 7. GO-TO-MARKET STRATEGY • Pilot rollout: Start with our own company (Bonzah), then test with a Sydney university team (August 2025) • Soft launch: October 1, 2025 – aligned with Safe Work Australia Month • Inbound growth: Partner with psychological safety experts, safety officers, and Slack/Teams consultants • Content-led marketing: Blog series, case studies, and LinkedIn thought leadership “We’re launching right when the world is paying attention to psychological safety—giving teams a toolkit to achieve it.”
  • 9. 8. BUSINESS / REVENUE MODEL Freemium model: • Free tier for small teams • Pro tier: $4/user/month • Enterprise tier with analytics, customization & HR integrations • White-label licensing • Psychosocial compliance packages • Data analytics subscription (anonymized micro-conflict insights) Future revenue: “SpatzAI grows with your team—from 5 people to 5000.” spatz.ai [email protected] Based in Ho Chi Minh
  • 10. 9. FORECAST 2025/2026 2025 Goals: • MVP rollout: August • 3 pilot teams running: Aug–Sept • Soft launch: Oct 1 • 5 paid customers by Dec • Total revenue: USD $15,000 • Scale to 250 teams (paid) • Monthly recurring revenue: $40,000 • Break-even Q4 2026 2026 Forecasts: “Clear milestones toward growth and profitability” spatz.ai [email protected] Based in Ho Chi Minh
  • 11. 10. TEAM PRESENTATION 40+ years refining behavior systems. Built Tripcover and Bonzah, pioneering insurance models. Led national Quitober social health campaign. Author of Rethink Perfect and over 1000 blog posts exploring fairness and objectivity. Advisors & Developers: Desmond Sherlock – Founder & Industrial Designer: • Indian and Vietnamese based dev team (Firebase/AWS/Slack integrations) • Ongoing recruitment of behavioral science and H&S experts for team scaling “SpatzAI turns team friction into enjoyable teamwork—spat by resolved spat.” spatz.ai [email protected] Based in Ho Chi Minh