The document discusses the urgent global issue of fresh water scarcity, highlighting that 1/6th of the world's population lacks daily access to it, and noting a $10 billion/year market for desalination expected to double in five years. It presents advancements in desalination technology, particularly the promising flow-through electrode architecture that offers faster processing, lower energy costs, and higher capacity compared to traditional methods. The document outlines current practices, target customers, and the next steps in advancing desalination technology, indicating a commitment to further development.