Stadionoplossing Eredivisie

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connected stadiumsb y S m a r t C u b e s S o c i e t y

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Prologue
When we presented our vision on
Connected Stadiums to Eredivisie Media &
Marketing CV (EMM) in September last
year, we had no idea that this would lead to
this challenging competition, in a league
with leading players in ICT and telecom.
Only six months earlier we teamed up with
our current strategic partners, which com-
bine all the technologies needed to meet
the requirements for high-density WiFi and
applications. As a benefit of this early
partnership, we had our first successes at
Extrema Outdoor in Eindhoven and
Uitmarkt in Amsterdam.
This RFP gave us a unique opportunity to
strengthen our partnership with Tele2,
Event Engineers, Xaton, Alcadis and Ruckus
Wireless. Together we are looking forward
to put the challenges of Connected
Stadiums into practice.
February 15, 2013
Arie Bruin
SmartCubesSociety BV

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Contents
Prologue 3
Contents 5
Management Summary 7
Introduction 9
Partners 11
Business Case 12
Finance 15
Mobile App 17
Infrastructure 20
Reference Cases 24
Epilogue 28
List of Annexes 29
- Cell Broadcasting 30
- Time Warner Cable Arena 31
- Zoneflex 7782-N 32
- SmartCell Gateway 200 36
- Zondedirector 5000 42
- Capacity per scenario 46
Colofon 51

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Management Summary
Due to a growing interest from club managers in the opportunities
of online and Wireless developments, EMM started a thorough pro-
cedure to explore the options of implementing a robust and stable
WiFi infrastructure. EMM developed four scenarios to determine
the critical cost drivers. From a basic scenario with free internet to
a high-end scenario for on demand video streaming. At the same
time the management of EMM recognizes that a positive business
case is crucial to get this up and running. Therefore, we also focus
on potential revenue channels that will come within the reach of
participating clubs.
Based on our analysis we estimate a potential revenue stream
between 2 and 7.5 million Euros for 10 clubs, our benchmark, for
the scenarios with streaming video. We are, of course, prepared
to support the clubs with a controllable phased role out. As poten-
tial revenue streams from the intended liberalization of the law on
gambling are disregarded, the potential revenue outlook seems
conservative to us.
At the same time we propose a technical solution - based on the
accumulated expertise from Tele2, Ruckus Wireless, Xaton, Alcadis
and Event Engineers - with significant lower costs than the poten-
tial revenue stream. Portable WiFi might be a way to cope with pro-
motion and relegation of clubs. For the infrastructure in the most
likely scenario 2, the running costs per season for our benchmark
of 10 clubs comes to a total of 2 million Euros.
Our technical solution is based on a WAN structure that includes all
participating clubs, linked via the optic fiber network of Tele2 and
controlled from a central Datacenter. The in-stadium LAN struc-
ture includes a sufficient amount of access points (APs) and all the
hardware needed to meet the requirements in the RFP. Our partner
Xaton, acclaimed for the award-winning Ziggo TV App, developed
a state-of-the-art mobile App to support streaming video and all
additional services. On top of this very solid case, Tele2 is prepared
to carry the investments and to sponsor a significant part of the
costs.
Costs per season x ¤1000 Scenario 1 Scenario 2 Scenario 3a Scenario 3b
Total costs for 10 clubs 1.200 2.000 2.800 2.900

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Introduction
Although thorough knowledge of the WiFi technology is precondi-
tional for this RFP, we strongly believe that the success of
Connected Stadiums will much more depend on a good under-
standing of the underlying business case. Therefore, we start with
an outlook of the potential revenue streams, based on research,
our own marketing expertise and interviews with allied marketing-
and (social) media specialists.
Our solution is the result of the joint efforts of this very enthusiastic
consortium and our mutual expertise of the required technologies.
Tele2 with a thorough knowledge of information technology and
telecommunications, Xaton with its expertise on video streaming,
content management systems and award-winning mobile App-
development,
Event Engineers with its extensive experience in implementing WiFi
for festivals, Alcadis with its excellent support on measurements
and network design and finally Ruckus Wireless, frontrunner and
undisputed WiFi-pioneer on a global scale.
After having extensively explained the potential revenue channels
and having compared this with the total costs per scenario, we
will lead you through the technical solution. Portable WiFi can be
considered to cope with promotion and relegation of clubs. We will
take into account that club managers are more interested in out-
lines than in technical details. Our various specialists will be happy
to respond on any question about the applied technology.
Our tremendous confidence in this proposal, will become apparent
in the epilogue. Tele2 is willing to commit its reputation, to finance
the investments needed and lastly to sponsor a considerable part
of the costs.

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Partners
SmartCubesSociety is a system integrator specializes in
connectivity and related business models for large events.
Together with our strategic partners we combine all technologies
needed to meet the requirements for this RFP.
Event Engineers
Event Engineers delivers reliable internet and WiFi for events with
large crowds. Event Engineers is a company with years of ex-
perience in the event industry. Furthermore, they are known for
thorough preparations, quick deployment and turn-key delivery
of projects. With extensive field experience the qualified staff can
cope with large numbers of concurrent users in challenging envi-
ronments. Event Engineers is co-founder of SmartCubesSociety.
Xaton
Xaton is skilled to develop the required app, to make our complete
solution possible. The company excels in design and technical de-
velopment of enterprise grade applications for web, mobile, social
and cloud services. With extensive expertise in Web 2.0 Develop-
ment, Native and Hybrid Mobile Development, Social/Facebook
Development and NoSQL/Big Data Development. Most of its ap-
plications integrate with various backend systems through well-
documented APIs. Xaton has a proven track record in carrying out
complex software development programs.
Tele2
Tele2 gave us full support from its best qualified specialists. Besides
radio and mobile networks Tele2 has invested in a nationwide fiber
optic network. In 2005, when it was named Versatel, all stadiums in
the Dutch premier league got fiber optic as part of a sponsor con-
tract. The fiber and DSL networks consists of multiple fiber links, a
high performance infrastructure, highly secured access to the web
and links to different Datacenters for customer support systems. Its
national Network Management Center is 24/7 staffed.
Alcadis
Alcadis supported us with on-site measurements and expert net-
work design. Alcadis is ‘Ruckus Wireless’ distributor and provides
excellent WiFi technology hardware and services for Internet Ser-
vice Providers. Through the years Alcadis evolved from Alcatel-
Lucent distributor to a sophisticated IP-network specialist with a
broad portfolio of high performance equipment, with its own
training center – Alcadis Academy – and demo lab for various
brands in telecom and datacom industries.
Ruckus Wireless
Ruckus Wireless brought all its knowledge and experience to opti-
mize the network design. This WiFi technology pioneer is focused
on the next generation of Smart Wireless LAN systems.
The company manufactures state-of-the-art WiFi products and
smart WLAN systems. Named a Technology Pioneer by the World
Economic Forum, Ruckus Wireless is credited with developing the
first smart WiFi products and technology that extend the range of
WiFi signals and automatically adapt to environmental changes.

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Business case
Our mutual challenge is to balance the costs for the required in-
frastructure and the expected additional revenue streams. Invest-
ments are needed to enhance the quality and overall experience
of visiting an Eredivisie match. The additional revenue streams for
clubs will only follow after the investments have been made. We
and our allied partners are able and ready to support the clubs with
a controllable phased role out.
We will not try to estimate the potential revenues from the infor-
mally announced liberalization of the law on gambling. We have
high expectations of this development, but for now it is too early
to take these numbers into account. Our business case is based
on potential revenues that are currently within our reach. We have
identified several opportunities; in the chart below we show four
categories and their minimum and maximum potential:
It is mentioned in the RFP that EMM expects at least 10 clubs will
participate in this model if, of course, the business case shows a
positive outcome. Therefore, we have used 10 clubs as a bench-
mark. We estimate the potential revenue stream for the above
mentioned categories at 2 million Euros per season as a minimum,
with an upside to 7.5 million Euros in an optimistic scenario for 10
clubs. Let us explain our assumptions.
a. Premium Content
In-match video content - such as instant replays and real-time
stats - represents much value for the stadium visitor. An average
of 10 clubs represents a total of 222 thousand stadium visitors per
match. Based on the given penetration figures in scenario 2 (60%
smartphone users of which 50% have premium service), about 67
thousand visitors per match will have access to premium content.
If these premium users pay ¤ 0.49 per match, which is an incredibly
low amount per season, this represents a revenue stream of 555
thousand Euros. As we consider that premium content has a much
higher value and given the fact that penetration of smartphones will
grow significantly, this potential revenue stream can easily grow to
2 million Euros.
b. Subscriptions and lottery tickets
WiFi is an additional sales channel for subscriptions on Eredivisie
Live and lottery tickets from Vriendenloterij on an very narrow tar-
geted audience. Just a relatively small amount of 10 new lottery
players per match, will bring the participating clubs thousand
Euros per season. Each 10 subscriptions represents thousand
Euros (10 x €15 x 12mnd) for our benchmark. A very conservative
assumption from this channel results in 500 thousand and a more
optimistic assumption in 2 million Euros per season for our bench-
mark of 10 clubs.
c. Media related revenues
For 10 clubs we roughly estimate the current revenues from LED-
boarding at 6 million Euros per season. This is based on a rate per
minute of 500 Euros for a small club like Heracles, 800 Euros for a
medium sized club like FC Utrecht, and 1100 Euros for a top club
like PSV. With an additional WiFi channel, the media value for adver-
tising will increase significantly (20 – 30%) due to the substantial
options of on-line sales and promotions. The potential revenue
from this channel can easily be established when current contracts
ends and new concessions are to be negotiated.
Together with revenues from on-line banners, in-match games
and online sponsor concepts, we estimate this potential revenue
stream between 500 thousand and 2 million Euros per season.
d. Merchandising & ticket sales
We estimate the current revenue from this channel at 12 million
Euros for 10 clubs, approximately 5% of their total revenues. A con-
servative growth percentage of 5 points as a result of extra online
sales and promotions, already represents 500 thousand Euros per
season for our benchmark. If we add increased possibilities with
smart promotional activities regarding food & beverage, this can
totally rise to another 2 million Euros income for these 10 clubs.
Apart from the expected revenue stream after liberalization of the
law on gambling, the potential revenue stream for our benchmark
of 10 participating clubs lays between 2 and 7.5 million Euros.
In the next chapter we will show that the overall costs of our solu-
tion fits very well within these outlooks, showing a positive business
case.
Revenue channel per season x ¤1.000
for 10 clubs
minimum - maximum
a. Media rights > Premium content 500 2.000
b. Upsellling > EredivisieLive / Vriendenloterij 500 1.500
c. Upsellling > media related (LED-boarding, bannering) 500 2.000
d. Merchandising and ticket sales 500 2.000
Sum 2.000 7.500

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Finance
Let’s start with the requirements in the RFP, to have a clear picture
of the different scenarios.
Before disclosing our technical solution in the next chapter, we will
show you rounded figures of the costs per season first.
Scenario 1 seems to us too light to carry this business case. We
consider scenario 3, based on a 100% use of premium content,
unlikely. For us scenario 2 is the most likely one:
Tele2 is prepared to finance all initial investments
and to sponsor a considerable part of the costs.
Based on our outlook for additional revenue streams in the
previous chapter – between 2 and 7.5 million Euros for 10 clubs –
scenario 2 shows a solid business case. To enable club managers
to judge feasibility, the chart below gives an impression about
targets to reach for the break-even scenario with an average club
like FC Utrecht.
Tele2 is prepared
to finance
all initial investments
and to sponsor
a considerable part
of the costs.
Scenario 1 Scenario 2 Scenario 3a Scenario 3b
Basic
internet access
is offered ‘for free’
to all stadium
visitors.
A part of the visitors has
paid access to premium
video quality connectivity
services.
The rest of the visitors get
free basic access
All stadium visitors have
access to premium video
quality connectivity services.
Visitors can choose one out
of maximum 4 multicast
channels.
All stadium visitors have
access to premium video
quality connectivity services.
Visitors have
access to
on-demand video.
* The economy of scale between
5 and 18 participating clubs is around 20%.
Break-even scenario FC Utrecht Scenario 1 Scenario 2 Scenario 3a Scenario 3b
e. Media rights> Premium content inapplicable 38 56 59
f. Upselling > EredivisieLive / Vriendenloterij 32 38 56 59
g. Upselling media related (LED-boarding, bannering) 32 38 56 59
h. Merchandising and ticket sales 32 38 56 59
Total costs/minimum revenue per season x ¤1.000 96 152 223 237
Costs per season Scenario 1 Scenario 2 Scenario 3 a Scenario 3 b
x ¤1000
Feyenoord 250 440 575 590
PSV 200 350 480 480
Heracles 75 165 185 200
10 clubs 1.200 2.000 2.800 2.900
18 clubs* 1.800 3.100 4.300 4.500
These costs are based
on the requirements
after a site survey at
the Polman Stadion,
Philips Stadion
and De Kuip
No mobile app
Less AP’s needed
Full backbone
The most likely
assumptions of
premium video
use, streaming
video server
included
Internet access
included
Internet access
and streaming
video server
included

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Stadium Live
Mobile App
SmartCubesSociety partners with Xaton for enabling a state-of-
the-art smartphone App. A general “Stadium Live” App will be de-
veloped for iOS, Android, WP8 and mobile web. Just like a
Chameleon the App will adjust to the colors of each participating
club or stadium. The App will become a PSV App in the Philips Sta-
dium and a FC Utrecht App in De Galgenwaard. Content delivery is
also stadium specific.
Internet connectivity
Except for scenario 1, usage of the App is required for internet ac-
cess. Visitors with smartphones can only obtain internet access af-
ter installing it. Free internet access and attractive premium content
will be an effective incentive to stimulate and promote App usage.
This will lead to higher sponsor value, a broader audience for com-
mercial or service related messages and more sophisticated user
profiling. For visitors with non-supported devices (old phones, RIM,
etc) an automatic captive login mechanism will grant them access,
without the App. This bypass is also available for supported devices
without the App, but only to access the App-Stores for iOS,
Android and Windows Apps.
Installing the App can be stimulated through smart online promo-
tions, such as cell broadcasting messages or by appealing “how-
to” WebPages, presented automatically when connecting to the
WiFi network and accessible for all WiFi enabled devices.
High usage of the App can be achieved with attractive features
such as:
Match and club statistics
In match highlights
VOD content such as interviews
Ticket sales for upcoming events
Games to be played in the intermission,
possibly with the leader boardpresented
on the big screen in the stadium
Discount coupons, possibly
connected to a loyalty program
Static Stadium information news
Dynamic stadium information, such as
real-time population density graphs.
Club information /news
Shout box, for pushing commercial
or service or safety related messages
Social media connection
E-commerce facilities
for merchandising
In-App purchases
By facilitating the right infrastructure doors are opened for new
ways of engaging the user and create a new, additional channel for
monetizing sponsor means. To enable these new opportunities a
line of attractive in-stadium Apps need to be in place to activate the
visitors. Besides excellent user experience and immaculate
technical performance the Apps need to have sophisticated and
attractive content features and provide added value in information
disposal for the end users.
Captive login is the automatic mechanism where a login screen will
slide up as soon as a friendly network is in range. The captive login
web page can present all kind of information such as checkmark for
accepting the disclaimer and commercial messages.
After accepting the disclaimer or entering for example a user name
and password (not in case of EMM) access is established.
Note, Technical feasibility of some features might depend on secondary
services that are not yet included in our solution.
Splash screens
Sponsoring/branding App
“Free internet sponsored by …”
Pre-rolling advertising
Billboards/messages
synchronized with LED boarding
Targeted banners
Discount coupons
For sponsor exposure
various ways are
thinkable, such as:
Mobile Marketing & Media Award 2012,
won by Xaton

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Development process
Before starting development the exact feature list and roadmap
will, of course, be determined in close cooperation with the
participating clubs and EMM. Also in close cooperation, a detailed
interaction design will be developed. User experience, ease-of-use
and sponsor integration will have a central position at the
interaction design process.
The content is managed by an in-Stadium Content Publication
Platform (SCPP). All clubs have a personal login for this centrally
hosted content publication platform. By this personal login the
clubs are able to manage all static and dynamic content related to
their Club/Stadium/match. EMM can manage global content.
The following content types will be manageable through
this SCPP:
Info and news
Graphical assets such as images
(stadium pictures, logo’s) for branding of the App
All types of sponsor exposure, user targeted and time based
Shout box messages
Commercial messages
Besides the static data also the feeds of other systems can be
managed from this system:
Stream management
VOD management
Match statistics management
Ticket sales management
User management
Above the content management tasks the SCPP will have a sec-
tion where the usage of the App (analytics) can be monitored,
including the real-time stream performance statistics. For analytic
purposes Flurry (industry leading tool) will be integrated in the
Apps. The exact list of content types needs to be determined, by
all involved parties, before the start of the development. Since the
SCPP is a highly specific system it will be custom developed.
The App will be able to show the stream and VOD content as it will
be offered by EMM and/or the clubs, ether in unicast and/or in mul-
ticast channels. This proposal assumes that industry standard for-
mats and resolutions will be offered. Integration of DRM solutions
can be embedded in the App.
Through its close relation with Apple Inc., Xaton has obtained
a private developer license. Thanks to this Xaton is the only
App-developer in the Netherlands with enhanced privileges to
develop Apps that automatically connects to
the WiFi network without being activated.
In order to monitor the real-time stream consumption and
performance, the industry-standard Conviva Pulse (http://www.
conviva.com/live-events/) heartbeat-monitoring solution will be
integrated. This will enable real-time performance statistics all the
way down to a single (anonymous) user. It will provide detailed
stream performance reporting, enabling continuous network
improvement during the course of time. License costs for this
product are included in the monthly fee.

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Infrastructure
WAN
After a thorough analysis, based on the three site surveys
and the information made available from the stadium draw-
ings, our allied specialists have designed a high performance
global Wide Area Network (WAN). Controlled from a central
Datacenter, 24/7 staffed to provide and guarantee essential
support and services, such as: a content publication plat-
form, user authentication, DHCP-services and management
of the WAN for the participating stadiums. The Datacenter
also includes any required interface with telecom operators
for 3G/4G offloading .
LAN
The firewall and core switch from the in-stadium LAN will be con-
nected to the central Datacenter via a fiber link from Tele2. In most
scenarios a 1 GB link will be sufficient. A local firewall will offload
data traffic directly to the internet. High demanding video streaming
is handled locally, as outlined in the by EMM distributed ‘Combined
Q&A’.
Edge-switches around the stadium will supply the power for the
required amount of APs. These switches are placed in a 10 GB
backbone ring to the core switch. Each switch will be protected
against outdoor conditions by industrial casings. In order to cope
with small glitches in power supply, the core and edge-switches will
have a UPS.
Offload
Our proposal will offload data traffic from existing mobile networks
in two ways:
Please note that SmartCubesSociety is unable to guarantee
congestion free operation of mobile networks - owned by KPN,
Vodafone and T-Mobile - without their respective co-operation.
Ruckus Wireless Access Points
Full coverage and a high performance network in stadium environ-
ments, requires a large number of access points in general. How-
ever, Ruckus Wireless provides unrivaled radio performance and
reliability even in the most dense and challenging environments
using up to 40% less access points. This results in lower cost for
the proposed solution and less esthetical issues. An additional
benefit of less access points is the reduction of co-channel interfer-
ence, a typical problem for high-density environments.
Based upon our site visits, the following numbers of APs are calcu-
lated for different stadiums:
We cannot escape from the use of superlatives to underpin our
choice for Ruckus Wireless. Unlike other suppliers, Ruckus Wireless
is a best-of-breed solution that is absolutely focused on reliability,
robustness and, ease of use of the WiFi network. Ruckus Wireless
builds their APs and controllers from the ground up to deliver in-
credible performance for all clients.
1) User controlled
By providing free internet ac-
cess via WiFi every visitor is able
to offload his traffic from the
mobile network. This will relieve
data congestion in the net-
works of mobile operators.
2) Provider controlled
This solution includes the func-
tionality for mobile operators to
force data traffic to WiFi by (au-
tomatic) authentication on the
SIM credentials of the visitor.
It is up to the different mobile
operators (KPN, T-Mobile and
Vodafone) to implement this
functionality in their respective
networks. The mobile operators
will be charged for this offload
functionality on a user per
game basis.
Required # APs Stands Other Areas Stands Other Areas Stands Other Areas Stands Other Areas
Feyenoord 66 40 150 50 225 115 225 115
PSV 50 30 105 35 175 80 175 80
Heracles 10 10 22 12 36 18 36 18

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Lower TCO
Because Ruckus APs cover approximately twice the footprint of
an equivalent you can get full coverage with up to 40% fewer APs.
This reduces the installation cost (number of APs, controller cost,
licensing and support as well as fewer CAT-5 cabling runs and
Ethernet switch ports) and maintenance cost. All of this results in
a lower Total Cost of Ownership with much faster and greater re-
turns on investment.
Unmatched video
Ruckus knows video like no one else and holds several patents on
IP-based streaming video. Ruckus has customers using its solution
to deliver flawless 1080p HDTV to 90 set top boxes in a single facil-
ity. This is simply not possible with any other solution.
Patented adaptive antennas
Ruckus Wireless recently introduced BeamFlex+, an adaptive an-
tenna technology to improve Wireless performance, especially in
multicast networks. With this improved intelligence Ruckus access
points can reach devices with a low transmit power and serve
devices in different positions (upright or laying down) from every
angle.
Automatic interference avoidance
Integrated into every Ruckus WiFi access point is a sophisticated
high-gain antenna array, which constantly focuses and directs WiFi
signals over the best performing paths. This is essential in hostile
RF environments where obstacles, interference and noise wreaks
havoc with Wireless systems.
Advanced WiFi techniques
Besides intelligent APs Ruckus Wireless also provides advanced
techniques to manage the Wireless network. Including: Network
optimization with dynamic channel management, client load bal-
ancing, band steering, airtime fairness, and QoS management.
More detailed documentation on the technical advantages of
Ruckus Wireless can be found in the list of annexes.
High-density challenges
The challenge in high-density environments is to cope with a limited
spectrum at 2.4Ghz and a large number of concurrent users. Inter-
ference between the installed APs and the density of demanding
mobile devices require small cells. In addition to the special features
from Ruckus Wireless sector antennas, a clever use of natural bar-
riers within the network design - such as existing concrete walls -
will also contribute to a solution.
T e c h n i c a l h i g h l i g h t s :
To design the LAN per stadium, we have made several measure-
ments in order to determine the right positioning of the access
points (APs) and cell size, both above and below the stands in the
appointed stadiums. We have measured in an empty stadium,
under conditions with considerable reflection. The advantage of a
full stadium is the absorbing capacity of the human bodies at the
stands. The graph below shows a network design with APs above
and below the stands.
We also conducted spectrum measurements to determine exter-
nal sources of interference from existing WiFi equipment or other
devices, such as radio equipment for security purposes. The graph
on the left shows the interference in Feyenoord stadium De Kuip.
Our networks can cope with this, due to the Interference
avoidance Ruckus Wireless BeamFlex technology. As long as
interference sources comply with the legal standards in The Neth-
erlands, this will not cause problems for our network.
Portable WiFi
Portable WiFi might be a way to cope with promotion and relega-
tion of clubs. Just like portable LED-boarding, the valuable APs can
be shared between different clubs. The only fixed component is
the backbone and possibly some facilities to shorten the mounting
time. The running costs for this concept are very stadium-specific
but if we exclude time-consuming areas from the infrastructure,
this solutions can certainly compete with fixed infrastructures. A
hybrid infrastructure with fixed and portable APs might contribute
to more cost efficiency for clubs with a variable occupancy rate.
Cell Broadcasting
Cell broadcasting technology is not included in this proposal. How-
ever, we do think there are some interesting features to be consid-
ered as an additional channel for safety and promotional services. It
enables to send messages to mobile devices in a geographic de-
fined area like a stadium. Real-time and independent of congestion
in the mobile network, using the same technology as NL-Alert. The
messages can be displayed on an enabled phone or used to feed
an App. Please find more information about this technology from
our partner Mobilicty in the list of Annexes.
Glossary
Access Point Device to connect “wireless” to a
wired network
Apps Application Software (for mobile devices)
Captive Portal (Login) Mechanism to let users
connect to an internet connection
Core switch Main switch which handles the net-
work
DHCP-services Network-protocol used to config-
ure the connected devices
DRM solutions Digital Rights Management, access
control which limits the use of digital content
EAP-SIM Mobile authentication method, using algo-
rithms on the SIM-card
Edge switch Switch which communicates with the
Core-switch
Flurry industry standard tool to analyze mobile Apps
“How to” webpages Explanatory webpages
LAN Local Area Network
Offloading Redirecting data-traffic from a 2G/3G
network to a wireless network
Radius-server Networking protocol for centralized
authentication
SCPP Stadium Content Publication Platform
Shoutbox Chat-like feature on a website or an App
Splash screen Startup screen
UPS Uninterruptable Power Supply, providing emer-
gency power in case of a power failure
VoD Video on demand
WAN Wide Area Network
WLAN Wireless Local Area Network

24 25
2
3
Reference cases
KPN Hotspots App
Xaton developed for KPN Apps for iOs, Android and WP8 to facili-
tate the use of KPN Hotspots.
The App provides an overview of all KPN HotSpots, a route planner
to the nearest KPN HotSpots and clear insights for customers into
its megabytes consumptions. Important feature is the automatic
login with username and password, that logs in automatically as
soon as the device is within the reach of KPN Hotspots network
Ziggo TV App
Ziggo asked Xaton to develop an Electronic Program Guide with an
actual program schedule for 160 TV channels, an On Demand con-
tent catalog, media news & tips and video streaming to watch TV
on a mobile device and some extra features
The complexity of this project lays in video streaming, as its integra-
tion with the streaming servers is crucial to minimize the charging
time. This longtime top ranked App in the App-Store won
the Mobile Marketing & Media Award 2012 in the category
Best Mobile Interaction Platform
Publishers/ Broadcasters
High-Density WiFi + Mobile App- Extrema Outdoor
July 14, 2012
Extrema Outdoor, our launching customer, is a popular festival
in Eindhoven with circa 40 thousand visitors. They were the first
Dutch festival with public high-density WiFi for her visitors. We pro-
vided high-density WiFi, combined with a mobile App to enhance
the overall experience of the festival, to offer the visitors access to
social media and to cope with congestion issues with the 3G net-
work. To create a business model for festivals, mobile billboards
for sponsors – for Extrema Bavaria and Solar - are integrated in our
concept as a carrier from the Ruckus Wireless 7762-S APs. The
mobile App was developed by our partner Xaton, with an auto-
matic login feature via Facebook, gathering interesting user profil-
ing. Visitors without the App could login after registering with their
e-mail address.
1

26 27
High-Density WiFi - Time Warner Cable Arena
September 6, 2012
Ruckus Wireless’ ZoneFlex high-capacity smart Wireless LAN
(WLAN) systems deployed at Time Warner Cable arena in North
Carolina provided high density WiFi for the 2012 Democratic
National Convention.
Ruckus Wireless’ WLAN systems bring power and simplicity to-
gether for large-scale indoor deployments along with all the requi-
site capabilities required for places like an arena and those abilities
include seamless interoperability, advanced WiFi security, massive
scalability, best-in-class performance, robust WLAN management
and more.
The new Time Warner Cable Arena WiFi network replaces a legacy
WiFi network with 120+ purpose-built, ZoneFlex high-capacity,
indoor and outdoor WiFi access points. The point feature adap-
tive antenna arrays that enable the WiFi systems to focus signal
to places that demand transmissions and annul any interferences
caused by obstacles. More details about this case can be found in
the list of annexes, page 31.
4
7782-N with polarization diversity
optimizing performance for handheld
clients that constantly change orientation
Purpose-built 30° narrow
beam AP for very high density
stadium environments
Each ZoneFlex 7782-N AP
supports up to 500 concurrent
clients for very high density
environments
Adaptive antenna technology mitigates
co-channel interference, one of the biggest
challenges in high-density deployments

28 29
Epilogue
When Tele2 was invited to tender for this
exciting project we carefully evaluated the
RFP. From that it became obvious that no
single company has all required capabili-
ties in-house to meet both commercial and
technical challenges. In order to deliver a
mind blowing end-user experience, dif-
ferent skill sets are required: content pre-
sentation, WiFi implementation en video
streaming.
By participating in the consortium headed
by SmartCubesSociety, Tele2 is confident
that it’s part of the winning team. Xaton’s
experience in content presentation, Ruckus
Wireless, Alcadis and Event Engineers’
experiencewith dense WiFi environments,
complement Tele2’s video streaming ex-
perience which stems from the period that
Tele2 broadcasted the live football matches
for 3 consecutive seasons from 2006 on-
wards.
Although this offer is a solid foundation for
initial decision making, we realize that a
closer co-operation is required to come to
a successful implementation of Connected
Stadiums. We are confident that together
with our partners, EMM, the clubs and sta-
dium owners, we can meet the commercial
and technical challenges.
February 15, 2013
Hein Boot
MD Network Development
Tele2 Nederland BV
List of Annexes
Cell Broadcasting 30
Time Warner Cable Arena 31
Zoneflex 7782-N 32
SmartCell Gateway 200 36
Zondedirector 5000 42
Capacity per scenario 46

30 31
2RUCKUS WIRELESS PROPRIETARY AND CONFIDENTIAL
Seating Capacity KPI; Reviewed
Arena Bowl Capacity Target
19,000 seats
12% uptake
2,280 users
400Kbps per user continuous (as stated by TWC)
2,280 * 0.4Mbps = 912Mbps peak capacity demand
It is estimated that up to 20% of traffic will be consumed by 5GHz devices
(increasing in the future as more 5GHz capable devices come to market.)
Coverage Target; Reviewed
Coverage targeted to:
Seating* and concession areas
Entrance/ticketing areas
Bobcat offices
Event level work areas
* Capacity target applied only to seating area
Arena AP Count; Reviewed
Arena Seating Area (from Catwalk) = 21*
Event Level (under 100 level arena seating) = 17*
Event Level (Concourses/offices) = 22
Main Concourse Level = 12
Founders Level = 5
Founders Level suites = 4*
Suite Level offices and corridors = 8
Suite Level inside suites = 19*
Upper Level concourses = 5
Total APs = 113
* These 61 APs contribute
to the capacity serving
the seating areas
Tests and Results (1)
Single smartphone only:
20Mbps peak, 16Mbps average
All devices on 2.4GHz only:
Configured to best static 3 channel plan:
Aggregate 496 Mbps average
Configured to best static 4 channel plan:
Configured to ChannelFly: (after 10min. settling time)
56% better than optimal static channel plan
Tests and Results (2)
All 5GHz devices only:
Configured to ChannelFly: (after 10min. settling time)
940Mbps (Limited by Ethernet)
Aggregate Arena Capacity 2.4GHz + 5GHz:
940Mbps + 774Mbps = 1.714Gbps
As a side note for the betting man:
Under seat AP’s only at 2.4GHz:
66Mbps aggregate to 17 phones on 100 level seats
Summary and Conclusion
All target coverage areas at -60dBm or better.
Total aggregate capacity tested was 1.714Gbps*
KPI target 912Mbps
Given 80% demand is on 2.4GHz and 20% on 5GHz
2.4GHz required 730Mbps
5GHz required 182Mbps
Ruckus Wi-Fi Delivers:
774Mbps at 2.4GHz
940Mbps (or more) at 5GHz
Average of 12.7Mbps per AP at 2.4GHz
*Ethernet Limited
Cell Broadcasting by Mobilicity
In addition to this proposal, SmartCubeSociety decides to enclose
an additional service based upon Cell Broadcast Technology by its
partner Mobilicity. This technology might add some interesting fea-
tures to Connected Stadiums for visitors without a WiFi connection.
Mobilicity Service
Mobilicity offers the opportunity to send messages to mobile de-
vices in a geographic defined area. Real-time, and independent
of congestion in the mobile network, using the same technology
as NL-Alert. Implementing dedicated channels for EredivisieLive
on this platform. The messages can be displayed on an enabled
phone or used to feed an App.
There is also a feature to let the message be displayed in the pre-
ferred language of the mobile device user, eg in event of an Euro-
pean match with visiting supporters. Cell Broadcast technology is
an efficient way of sending messages and data to a mobile device
reducing the load of 3G/4G and WiFi; safeguarding data exchange
during peak loads.
Safety
The message feature enables clubs and stadiums to send mes-
sages to supporters in and around the stadium. E.g. for emergency
messaging or logistical and hospitality reasons. Creating extra op-
portunities for better safety and crowd control.
Merchandising
The ability to send ‘real time push messages’ opens a window to
reach visitors without a WiFi connection. These messages can,
e.g., be used for online promotions regarding food & beverage or
merchandising.
Premium Content
Mobilicity can easily and efficiently provide a data stream for a tick-
ertape (integrated in the App) displaying real time updates on the
scores and exiting moments of other games being played; ‘trigger-
ing’ people to watch these videos. Increasing the number of pre-
mium content is being watched.
Considerations
To accept the invitation for considering sponsoring EMM/ Football
Clubs Mobilicity is willing to structure part of the deal on a revenue
sharing model. Mobilicities services are compliant to opt in and opt
out regulations.

32 33
data sheet
ZoneFlex™
7782-N
30 DEGREE NARROW BEAM
SMART WI-FI OUTDOOR AP
The Industry’s Highest Capacity, Highest Performing
Access Point for Extreme, High Density Wi-Fi Deployments
The ZoneFlex 7782-N is the first dual-band 802.11n outdoor access point (AP)
designed explicitly for very high density user environments such as stadiums, arenas,
train stations, convention centers, and major metro areas.
The ZoneFlex 7782-N is the only AP on the market to integrate patented BeamFlex™
technology and chip-based transmit beamforming (TxBF), combining these
technologies with a 30º narrow beam adaptive antenna array to deliver up to 7 dB of
signal-to-interference-plus-noise (SINR) improvement above the antenna gain and up
to 15 dB of interference mitigation. This enables much longer range signals and more
resilient mesh connections that adapt to interference and changing environmental
conditions.
In addition, the ZoneFlex 7782-N uniquely leverages a predictive model for channel
selection (ChannelFly) that uses actual activity to learn what channels will yield the
most capacity to provide the highest client speeds and reduce interference.
Designed for easy installation within an ultra lightweight and low profile enclosure,
the Ruckus ZoneFlex 7782-N is ideal for venue owners looking to quickly and
economically deploy Wi-Fi in high-capacity environments Using a very narrow and
focused beam, the 7782-N APs can be deployed in close proximity, mitigating
co-channel interference. This is critical as high density deployments require a large
number of APs within a fixed space.
The ZoneFlex 7782-N can be centrally managed by the ZoneDirector Smart WLAN
controller or the SmartCell™ Gateway 200 (SCG 200) as part of a unified indoor/
outdoor wireless LAN, deployed as a standalone AP and managed individually, or
through the FlexMaster remote Wi-Fi management system.
BENEFITS
Ultra high density client support
Support for over 500 concurrent clients
High speed client performance with
integrated 30º narrow beam array
Patented BeamFlex technology limits client
contention to maximize user performance
Light, slim design for easy deployment
Compact, lightweight design with integrated
antennas provide flexible deployment options
with quick and easy installation
Onboard GPS receiver for location services
Integrated GPS receiver automatically
populates each AP with GPS coordinates
Predictive channel selection for increased
capacity and reduced interference
ChannelFly automatically selects the best
performing channel based on statistical,
real-time capacity analysis of all RF channels
Integrated AC and PoE power in and out
Easy installation on light poles and the ability
to directly power devices such as small cells
Unmatched Wi-Fi capacity and reliability
BeamFlex delivers up to 7 dB of added signal
gain and up to 15dB of interference mitigation
Enhanced receive capabilities
Support for signal polarization diversity with
maximal ratio combining (MRC) ensures
reliable connectivity for mobile devices
Integrated Smart Mesh backhaul
Resilient and high speed mesh links between
APs reduce the need for expensive fiber and
microwave alternatives to simplify deployment
ZoneFlex™
7782-N
Concurrent dual-band (5GHz/2.4GHz) support
Adaptive antenna technology and advanced RF management
Up to 7dB signal gain / 15dB interference mitigation
Chip based transmit beamforming increasing signal gain up
to 3dB when used with supported clients
Automatic interference avoidance, optimized for high-density
environments
PoE output supports up to 25 Watts to power small cells
and IP surveillance cameras
Polarization diversity for optimal mobile device performance
Integrated AC power
IP-67 rated, -40°C to +65°C
Integrated GPS for location services
Wall, pole or ceiling mountable
Small, lightweight, and sleek form factor
2 to 4 times extended range and coverage
Multicast IP video streaming
600 Mbps of user throughput (300Mbps/radio)
32 BSSIDs with unique QoS and security policies (future)
Auto packet classification and priority for latency-sensitive
traffic
Standalone or centrally managed by ZoneDirector, SCG 200,
or FlexMaster
Spectrum analysis
Dynamic, per-user rate-limiting for hotspot WLANs
WEP, WPA-PSK (AES), 802.1X support for RADIUS and
Active Directory*
Smart Mesh Networking*
Zero-IT and Dynamic PSK*
Admission control/load balancing*
Band steering and airtime fairness support
Captive portal and guest accounts *
*When used with Ruckus ZoneDirector controller
FEATURES
page 2
ZoneFlex 7782-N
Dual-band 802.11n
2:2x2, 600 Mbps
Internal narrow beam
smart antenna for
2.4GHz and 5GHz
4 elements, 30° narrow
sector coverage
Well suited to extremely high-density deployments
Can be used in point-to-point bridging
applications
Best coverage and capacity at 30°
802.3at/af Power over Ethernet (PoE) output
for metro picocell base station
Integrated AC
power option
Standard 802.3at/af
Power over Ethernet
(PoE) input option
30° narrow beam
antenna purpose-
built for high density
environments.

34 35
ZoneFlex™
7782-N
page 3
7782-N with polarization diversity
optimizing performance for handheld
clients that constantly change orientation
Purpose-built 30° narrow
beam AP for very high density
stadium environments
Each ZoneFlex 7782-N AP
supports up to 500 concurrent
clients for very high density
environments
Adaptive antenna technology mitigates
co-channel interference, one of the biggest
challenges in high-density deployments
11.8 cm (H)
23.9cm (L)
19.5 cm (W)
Protective vent to equalize pressure
Mounting points
AnyAngle mounting bracket
for quick and easy installation
LED status indicators
2.4kg
Ruckus Wireless, Inc.
350 West Java Drive
Sunnyvale, CA 94089 USA
(650) 265-4200 Ph (408) 738-2065 Fx
www.ruckuswireless.com
Copyright © 2012, Ruckus Wireless, Inc. All rights reserved. Ruckus Wireless and Ruckus Wireless design
are registered in the U.S. Patent and Trademark Ofﬁce. Ruckus Wireless, the Ruckus Wireless logo, BeamFlex,
ZoneFlex, MediaFlex, MetroFlex, FlexMaster, ZoneDirector, SpeedFlex, SmartCast, and Dynamic PSK are
trademarks of Ruckus Wireless, Inc. in the United States and other countries. All other trademarks mentioned in
this document or Website are the property of their respective owners. 801-70680-001 rev 09
Specifications
PERFORMANCE AND CAPACITY
HIGH DENSITY UDP
THROUGHPUT
125 Mbps (2.4 GHz)
244 Mbps (5 GHz)
CONCURRENT STATIONS 500
SIMULTANEOUS VoIP CLIENTS Up to 30
WI-FI
STANDARDS IEEE 802.11a/b/g/n
2.4GHz and 5GHz concurrent operation
DATA RATES 802.11n: 6.5Mbps – 130Mbps (20MHz)
6.5Mbps – 300Mbps (40MHz)
802.11a: 54, 48, 36, 24, 18, 12, 9 and 6 Mbps
802.11g: 54, 48, 36, 24, 18, 12, 9 and 6 Mbps
RADIO CHAINS 2 x2: 2
RF POWER OUTPUT 26 dBm (2.4GHz) / 24 dBm (5Ghz)**
FREQUENCY BAND IEEE 802.11n: 2.4 – 2.484 GHz and 5.15 – 5.85
GHz
IEEE 802.11a: 5.15 – 5.875 GHz
IEEE 802.11g: 2.4 – 2.484 GHz
BSSID 32 per radio (64 per AP)*
ADVANCED RADIO
FEATURES
BeamFlex Adaptive Antenna Technology
TxBF, LDPC, and ML receiver
GPS
Spectrum Analysis*
WIRELESS SECURITY WEP, WPA-PSK, WPA-TKIP, WPA2 AES,
802.11i
Authentication via 802.1X, local authentication
database, support for RADIUS and ActiveDi-
rectory
CERTIFICATIONS U.S., Europe, Argentina, Australia, Brazil,
Canada, Chile, China,Costa Rica, Egypt, Hong
Kong, India, Japan, Korea, Malaysia, Mexico,
New Zealand, Peru, Philippines, Singapore,
South Africa, Taiwan, Thailand, UAE, Vietnam
Safety NRTL/EN/IEC/CSA C22.2 60950-1,22
WEEE/RoHS compliance
Wi-Fi Alliance Certification
(Wi-Fi Certified™)
* Future release ** Maximum power varies by country
PHYSICAL CHARACTERISTICS
POWER
Idle: 8W
Typical: 10W
Peak: 18W (PoE output off)
Peak: 50W (PoE output 25W)
Idle: 6W
Typical: 8W
IEEE 802.3af/at
PHYSICAL SIZE 23.9 cm (L), 19.5 cm (W), 11.8 cm (H)
WEIGHT 2.4 Kg
ETHERNET PORTS
10/100/1000Base-T 802.3, 802.3u,
802.3ab, 802.3at/af PoE PD Input
up to 44W with high power PoE
injector
Jumbo frame support*
(2000 byte MTU)
10/100/1000Base-T 802.3,802.3u,
802.3ab, 802.3at/af PoE PSE
Output up to 25W
Jumbo frame support
(2000 byte MTU)
PoE power out powered with AC
in or 60W PoE injector
Product Ordering Information
MODEL DESCRIPTION
ZoneFlex 7782-N Outdoor Access Point
901-7782-XX61 7782-N: ZoneFlex 7782-N 802.11n Outdoor Wire-
less Access Point, 30 degree Narrow Sector
2.4GHz/5GHz antenna. Includes mounting kit, 4-pin
AC connector, 1 year warranty. Does not include PoE
Injector. Does not include AC Power Cord.
Optional Accessories
902-0180-XX00
60W Power over Ethernet (PoE) Injector
(10/100/1000 Mbps) quantity of 1 unit US Plug
902-0182-0003
Spare, Outdoor Mounting Bracket, Bare Metal, Any-
Angle
902-0183-0000
Spare Data Connector for contains 1 weatherizing
data cable gland
902-0185-0000
Spare Weatherized AC Connector ; 4-pin AC con-
nector
When ordering you must specify the destination region by indicating
-US, -WW, -IL instead of -XX.
MANAGEMENT
DEPLOYMENT OPTIONS Standalone (individually managed)
Managed by ZoneDirector
Managed by FlexMaster
Managed by SmartCell™ Gateway
(SCG 200)
CONFIGURATION Web User Interface (HTTP/S)
CLI (Telnet/SSH), SNMP v1, 2, 3
TR-069 vis FlexMaster
RF
ANTENNA 1 pattern
MAXIMUM EIRP 38 dBm (2.4GHz); 42 dBm (5GHz)
PHYSICAL ANTENNA GAIN 9 dBi (2.4GHz); 15 dBi (5GHz)
BEAMFLEX* SINR RX GAIN Up to 4 dB
INTERFERENCE MITIGATION 15 dB
MINIMUM RX SENSITIVITY -101 dBm (2.4GHz); -96 dBm
(5GHz)
NOTE: BeamFlex gains are statistical system level effects translated to
enhanced SINR based on observations over time in real-world condi-
tions with multiple APs and many clients

36 37
data sheet
SmartCell™
Gateway 200
CARRIER CLASS WLAN CONTROLLER WITH
3GPP WLAN GATEWAY SUPPORT
The Industry’s Most Scalable and Versatile WLAN Platform
The SmartCell Gateway (SCG) 200 represents the first in a new category of
scalable and versatile WLAN controllers with support for 3GPP compatible
WLAN gateway functionality. It has been designed to eliminate the
difficulties operators are experiencing with building and managing large-
scale WLAN networks and integrating them into the mobile packet core.
Awarded the “Best Mobile Broadband Technology” by the GSMA, the
Ruckus SmartCell Gateway 200 is capable of supporting tens of thousands
of Ruckus or non-Ruckus Wi-Fi access points, hundreds of thousands of
subscribers, and in excess of 20 Gbps of throughput. We have extended
the traditional WLAN controller by adding support for 3GPP WLAN
gateway functionality, along with the kind of scale that is required for
carrier class deployments.
The SCG 200 serves both SIM and non SIM-based clients using carrier
friendly authentication protocols, such as 802.1X/EAP (which is standard
on all smartphones). When this is combined with policy-based data traffic
steering, operators can optimize the forwarding of all user traffic. When
backhauling to the mobile packet core, the WLAN gateway implements
the trusted WLAN access approach that was standardized by 3GPP in
Release 11. This work is based on the SaMOG (S2a Mobility over GTP)
program in 3GPP that utilizes 802.1x/EAP for authentication and 802.11i
(AES) for airlink encryption, both of which are standard on today’s
smartphones. The SCG 200 will also support untrusted WLAN access,
which was first standardized in 2006 as part of the I-WLAN program in
3GPP and uses TTG/PDG technology.
The SCG 200 platform features a unique NEBS-3/ETSI compliant,
dynamically scalable clustering model that maintains carrier-class availability
and resiliency through active-active clustering by incorporating a distributed
and replicated database optimized for real-time data management.
KEY FEATURES/BENEFITS
Scalability
Grow your Wi-Fi network with ease through tens of
thousands of APs, hundreds of thousands of subscribers,
and tens of Gbps of aggregate traffic.
Active/active flat cluster architecture for resiliency
Hot-swappable and redundant hardware level component
architecture combined with the SCG 200’s distributed and
replicated software intelligence ensures highly available
Wi-Fi control, management, and gateway services.
Traffic steering
The SCG 200 supports trusted WLAN access into the
mobile packet core using 802.1x/EAP authentication along
with 802.11i for airlink encryption per 3GPP Release 11.
The SCG can also offload non-mobile traffic directly to
the Internet.
Hotspot 2.0 roaming support
The SCG 200 supports the Wi-Fi Alliance Hotspot 2.0
release 1 specification, which enables mobile devices to
automatically discover and select AP’s for which a roaming
arrangement exists. Hotspot 2.0 also requires that mobile
devices authenticate using 802.1x/EAP with 802.11i for
airlink encryption.
Authentication support
The SCG 200 supports authentication via EAP-SIM,
EAP-AKA, EAP-TLS (x.509) and EAP-TTLS (username
and password). The SCG also supports authentication via
WISPr and captive portal technology.
Support for third-party APs
When the WLAN gateway function is enabled, data
traffic originating from non-Ruckus access points can
be tunneled through the SCG 200 to the mobile packet
core. This creates a single point of control for aggregation,
enabling vendor agnostic policy control enforcement.
Network partitioning and wholesaling
The SCG 200 supports the partitioning of the network
to enable the wholesaling of SSIDs to other operators. It
also supports partitioning of the network within a single
operator to support network administration boundaries.
SmartCell™
Gateway200
Unrivaled Flexibility and Versatility
The SCG 200 provides both WLAN controller and WLAN
gateway functionality integrated into a single compact platform
and managed as a single entity, which reduces the number of
boxes that must be deployed and managed. This approach
accelerates the return on investment and reduces the cost of
on-going operations. The WLAN controller function can also be
split out from the WLAN gateway function and they can run on
separate platforms. The WLAN controller can also interoperate
with WLAN gateways from 3rd party suppliers, which provides
the network operator with a great deal of deployment flexibility.
Highly Scalable WLAN Controller
The SCG 200 can function as a very large-scale WLAN controller
that can manage tens of thousands of Ruckus APs. The SCG
200 provides feature-rich management including control over
their self-organizing smart networking behaviors such as RF
management, load balancing, adaptive meshing, and backhaul
optimization. The SCG 200 also allows operators to dynamically
configure and manage network and subscriber QoS/policy rules,
in addition to being able to authorize, account and bill Wi-Fi
users. The following are some of the capabilities that are enabled
by the WLAN controller function.
Wi-Fi Subscriber Management
Users can access Wi-Fi networks using a wide variety of devices
including smartphones, feature phones, laptops, tablets, digital
cameras, etc. For mobile devices the SCG 200 supports authen-
tication via EAP-SIM or EAP-AKA to the HLR/HSS subscriber
database in the mobile packet core. EAP-SIM is used with 2G
devices and EAP-AKA is used with 3G/LTE devices. Connectivity
to the HLR/HSS can be via the SIGTRAN interface on the SCG
200, or through a AAA server.
For non-mobile devices like laptops and tablets, the SCG 200
can support authentication via EAP-TLS or EAP-TTLS. The
former uses x.509 digital certificates and the latter is based on
username and password. The use of digital certificates enables a
seamless authentication experience that is very similar to what is
found in the cellular world.
The SCG 200 also supports traditional captive portal based
login with ability to integrate to either an external or internal
captive portal along with support for automatic portal based
login via WISPr 1.0. This more traditional approach to providing
secure large-scale hotspot deployments includes support for
features such as HTTP proxy capability, and large scale walled
garden rules.
The SmartCell Gateway 200 can support both the WLAN Gateway and WLAN Controller functions running on the same platform at the
same time, or these functions can run on separate platforms for maximum deployment flexibility.
page 2
3GPP Core
L2/L3 Network
3rd Party APs
SCG 200
WLAN Gateway
GTP
Tunnel
Local
Breakout
SCG 200
WLAN Controller
L2/L3 Network
Internet
Ruckus APs

38 39
SmartCell™
Gateway200
Wi-Fi Subscriber Services
The SCG 200 provides services for traffic that is being handed
off to the Internet. One of the most important services is
subscriber billing. This enables the operator to monetize their
Wi-Fi network using either RADIUS based accounting or 3GPP
standard CDRs in S-CDR or W-CDR formats, which can be
transferred to an external Charging Gateway Function (CGF) via
the Ga interface, with the SCG 200 acting as a charging trigger
function (CTF). The SCG 200 also supports a policy interface via
the 3GPP Gx interface to an external PCRF (policy and charging
rules function).
Wi-Fi Radio Access Management
The SCG 200 supports a variety of radio network control
techniques of which the most important is ChannelFyTM
. This
algorithm allows AP’s to automatically select the appropriate
2.4 and 5GHz channels so as to maximize performance and
minimize interference. When properly deployed, ChannelFly
can double the capacity of a WLAN network in a high-density
environment. The SCG 200 also manages dynamic mesh
deployments that make use of the 5 GHz band to backhaul
AP traffic to a point where wireline facilities are available. Mesh
backhaul configurations can be dynamically reconfigured to
reroute traffic over different paths as conditions change.
Seamless Low-Latency Wi-Fi Handoffs
The SCG 200 supports seamless handoff as subscribers
move from one Wi-Fi AP to another in the coverage area of the
controller. It is not necessary for the user to re-authenticate as
they move about. Their credentials are passed from access point
to access point. Handoffs are performed rapidly and there is no
impact on the application.
Hotspot 2.0 Support
Hotspot 2.0 enables seamless network discovery and selection
along with seamless authentication using 802.1x/EAP. It
represents the future of Wi-Fi roaming and has picked up a
tremendous amount of support from within the wireless industry.
The SCG 200 supports Hotspot 2.0 by enabling Ruckus AP’s
to exchange information with Wi-Fi devices pre-association.
The information that is exchanged includes details on roaming
consortiums that are support by that AP as well as information on
backhaul capacity and loading. The Wi-Fi device then selects the
best available AP and begins the authentication process. Hotspot
2.0 is automatic and requires no user intervention.
3GPP Standard WLAN Gateway
The SCG 200 supports the backhauling of traffic to the mobile
packet core using both trusted and untrusted WLAN access.
The SCG 200 fully supports all applicable 3GPP standards
for WLAN gateways including 3GPP TS 23.402 (6-2012). The
benefits in backhauling traffic include access to the full set of
services that are found in the mobile packet core including billing
(post and pre paid), policy, lawful intercept, content filtering, deep
packet inspection (DPI), parental controls, global roaming, NAT,
firewall, DNS, etc. It also enables operators to have the same
level of control over their Wi-Fi RANs as presently exists for their
3G/4G RANs. The 3GPP backhaul function utilizes GTP (GPRS
Tunneling Protocol) v1/2 tunneling as well as PMIP (Proxy Mobile
IP) based tunneling.
The SCG 200 can authenticate subscribers via WISPr using captive portal technology or with 802.1x/EAP authentication via EAP-SIM,
EAP-AKA, EAP-TLS, and EAP-TTLS. For the first two EAP variants, credentials can be passed to the HLR/HHS using either the SIGTRAN
interface or a AAA server.
page 3
CAPTIVE
PORTALAAAHLR*
Internet
SmartCell™
Gateway200
Support for 3GPP Trusted WLAN Access
This approach makes use of 802.1x/EAP and 802.11i technology
both of which are standard on mobile devices. 802.1x/EAP
provides for secure authentication using either the SIM and
USIM credentials that are found on most mobile devices.
802.11i provides for Wi-Fi airlink encryption using AES (advanced
encryption standard). The latter is of great importance when
accessing Wi-Fi services in a public hotspot. The trusted WLAN
access approach also gives the mobile operator full visibility and
control over the Wi-Fi RAN. This is very similar to the experience
that operators enjoy with their 3G/4G RANs and includes
capabilities like QoS (quality of service) and policy control.
Support for 3rd Party APs
The SCG 200 unifies user authentication and data traffic
originating from non-Ruckus access points. This enables a
single point where network level vendor agnostic policy controls
can be applied and KPIs (key performance indicators) can be
generated. It also allows operators to uniformly set policies for
traffic steering, such as offloading non-SIM traffic at the SCG
200 and tunneling all other traffic back to the mobile packet core.
It also provides a single point for generating user data records for
statistical analysis and charging.
Operations and Administration (OAM)
Element Management System
With the built-in EMS, the SCG 200 supports rapid deployment
and eliminates the need for separate and expensive management
systems. The built-in EMS provides user-friendly full-fledged
FCAPS support and can be easily integrated with existing
OSS/BSS systems via a variety of interfaces ranging from
traditional SNMP or CLI based interfaces to web programming
friendly secure API based methods (RESTful JSON).
Statistics, KPIs and Reports
The SCG 200’s built-in EMS provides rich near real-time
statistics on subscribers (including client fingerprinting), APs,
SSIDs, backhaul (Mesh), and the SCG 200 cluster itself. Reports
ranging from hours to years can be generated for a variety of
key performance indicators (KPIs) and exported out in multiple
formats. For operators seeking richer information, Ruckus
also provides an (optional) Wi-Fi Analytics appliance for long-
term storage, sophisticated data mining and analysis,
and richer complex reporting, allowing operation teams to
leverage dedicated external reporting systems to generate
complex reports.
The SCG 200 when operating as a WLAN Gateway, backhauls traffic to the mobile packet core using 3GPP trusted wireless LAN access.
This approach enables a true HetNet experience where subscribers get the same services and the same experience regardless of the
radio access technology.
page 4
Internet
SCG 200
WLAN Gateway
3G/LTE RAN
Mobile Packet Core
SGSN/S-GW
(Gn/S5
(Gn/S2a
HLR AAA PCRF
Charging
GGSN P-GW
Local
Breakout
Wi-Fi RAN
Client
(ue)

40 41
SmartCell™
Gateway200
Future Evolution
The SCG has been designed for future technology evolution
without requiring disruptive hardware upgrades. Instead, new
functionality can be added with In-Service Software Upgrades
(ISSU). This software-based upgradable design allows an
operator to deploy an SCG 200 as a Wi-Fi controller (only) and
then later add Wi-Fi gateway support.
Wholesale/MVNO operations
The SCG 200’s fully functional GUI provides concurrent
role-based access control (RBAC) for viewing the Wi-Fi system
resources and performance. With the support of partitioning
for access in a secure manner, the SCG allows Wi-Fi service
providers to wholesale SSIDs to other service operators such as
MVNOs, and to enable MVNO admins to administer and monitor
only the SSIDs over which they have control.
Inspired by real-world experience with
carriers operating some of the world’s
largest Wi-Fi networks, the SCG’s element
management system provides a wealth of
detailed controls, statistics, reporting, and
troubleshooting tools, along with northbound
interface options for integration into carrier
network management systems.
The built-in EMS provides user-friendly full-fledged FCAPS support and can be easily integrated with existing OSS/BSS systems via a
variety of interfaces ranging from traditional SNMP or CLI based interfaces to web programming friendly secure API based methods
(RESTful JSON).
page 5
SCG-200
SCG-200
SCG Cluster
SNMP CLI Web GUI Web-Services Usage
Stats Ruckus
Analytics
System
10+ options:
RESTful JSON / XML
SQL (JDBC)
File formatters (FTP)
Custom
Service &
Subscriber CtrlAdministrationConfig, Stats
& Alarms
NMS Administration Portal Provisioning
BI / Data
Warehouse
350 West Java Drive
Sunnyvale, CA 94089 USA
(650) 265-4200 Ph (408) 738-2065 Fx
www.ruckuswireless.com
Copyright ©2012, Ruckus Wireless, Inc. All rights reserved. Ruckus Wireless and Ruckus Wireless design are
registered in the U.S. Patent and Trademark Ofﬁce. Ruckus Wireless, the Ruckus Wireless logo, BeamFlex,
ZoneFlex, MediaFlex, MetroFlex, FlexMaster, ZoneDirector, SpeedFlex, SmartCast, SmartCell, and Dynamic PSK
are trademarks of Ruckus Wireless, Inc. in the United States and other countries. All other trademarks mentioned
in this document or website are the property of their respective owners. 801-70703-001 rev 02
Specifications
KEY FUNCTIONALITY
DATA OFFLOAD Trusted WLAN Access using 3GPP TS
23.402 (802.1x/EAP)
Untrusted WLAN Access using 3GPP TS
23.234 (TTG/PDG)
Local offload of traffic directly to the Internet
AUTHENTICATION
PROTOCOLS
Open, 802.1x/EAP, PSK, WISPr, WPA,
WPA2-AES, WPA-TKIP, WEP
Fast EAP-SIM re-authentication
EAP-SIM, EAP-AKA, EAP-AKA’ over WLAN
for 802.1x Wi-Fi Locations with the SCG
AAA-Proxy functionality enabled
AAA SERVICE Incorporates on-board EAP-server
enabling SIGTRAN based authentication
with external HLR/HSS
RADIUS (AAA) PROXY
WISPr SUPPORT WISPr 1.0 authentication
ELEMENT
MANAGEMENT
Secure multi-operator login (RBAC)
Large scale (bulk) AP management tools
Configuration audit trails
Alarm and event notification (SNMP V2 / V3)
Extensive statistics and reporting
Integrated on-board remote
accessible EMS
RESTful APIs (JSON)
CLI
POWER Dual (redundant) AC or DC hot-
swappable power supplies
DC input requirements
- Voltage: -48 to -60VDC
- Current: 13A
AC input requirements (auto-range)
- 50/60Hz
- 100 to 127VAC/maximum current 6A
- 200 to 240VAC/maximum current 3A
PHYSICAL SIZE 2RU rack mountable
8.76 cm (H), 43.53 cm (W), 50.8 cm (D)
WEIGHT 40 lbs. (18.14 kilograms)
CONNECTIONS Control: Six 10/100/1000 Mbps
RJ-45 ports
Data: Four 10 GigE data ports
Serial ports, RJ-45 (one front, one back)
LED DISPLAY Supported (see user guide)
FANS Six redundant, field-swappable fan sets
ENVIRONMENTAL
CONDITIONS
Operating Temperature:
41°F (5°C) –104°F (40°C)
Operating Humidity:
Up to 95% Non-condensing at 73°F
(23°C) – 104°F (40°C)
SUPPORTED CONFIGURATIONS
MANAGED APs Up to 10,000 per SCG
CONCURRENT MOBILES
(UEs) / STATIONS
Up to 100,000 tunneled concurrent
sessions per SCG
WLANs 6,144 per SCG
CONTROLLER
EXPANSION
Up to 4 controllers in 4/4 active mode,
supporting non-disruptive capacity
expansion. Future releases will validate
larger clusters.
CONTROLLER
REDUNDANCY
Distributed data preserving with 3:1
redundancy
PLEASE NOTE: When ordering, you must specify the destination region by
indicating -US, -IL, or -WW instead of XX.
MODEL DESCRIPTION
SmartCell Gateway 200 Carrier Scale Wireless Controller
901-S20J-XX10/00 SmartCell Gateway 200 available in AC or DC
redundant power supplies option. Each unit
comes with four (4) 10 Gbps dedicated data
processing units and up to six (6) 1 GigE ports
providing redundant control, signaling and out-of-
band network interface capability.
Ruckus Access Point Management Licenses
909-0100-SG00 SCG License supporting 100 Ruckus APs
909-0500-SG00 SCG License supporting 500 Ruckus APs
909-001K-SG00 SCG License supporting 1,000 Ruckus APs
909-010K-SG00 SCG License supporting 10,000 Ruckus APs
Ruckus TTG/PDG Bundled Licenses
909-001K-SG0A License for 1K data tunnels to 3GPP GGSN/PGW
909-010K-SG0A License for 10K data tunnels to 3GPP
GGSN/PGW
GGSN/PGW
GGSN/PGW
GGSN/PGW
909-001M-SG0A License for 1M data tunnels to 3GPP GGSN/PGW
Serial
console port
USB 2.0
for software
image loading
1 Gbps
Ethernet
control
ports
10 Gbps
Ethernet
SFP data
ports
Redundant
AC/DC power
45.53 cm
(17.14 in)
Redundant
fans
50.8 cm
(20 in)
18.14 kg
(40 lbs.)
2U
8.76 cm
(3.45 in)
N+1 redundancy
clustering
Supports
control of 10K
APs,100K clients
SmartCell Gateway 200

42 43
The Ruckus Wireless ZoneDirector™ 5000 (ZD5000) is the
first WLAN controller to uniquely combine power, simplicity
and scalability into an affordable system.
Supporting up to 20,000 clients and 2048 WLANs per device,
the ZD5000 manages up to 1000 ZoneFlex Smart Wi-Fi
access points from a single location.
Unlike conventional wireless LAN systems that are costly,
complex and cumbersome to deploy, the ZD5000 is
designed for simplicity and ease of use. It’s ideal for any
large-scale enterprise requiring a high-performance wireless
LAN that can be easily deployed and managed.
The ZD5000 integrates the Ruckus Smart/OS application
engine that delivers advanced features such as smart
wireless meshing, high availability, hot spot authentication,
elegant guest networking and dynamic Wi-Fi security.
Deployed and operated by non-wireless experts
and installed quickly and easily, with the ZD5000, any
organization with limited IT staff and budget can create
a robust and secure multimedia WLAN in a matter of
minutes.
The ZD5000 easily integrates with network, security and
authentication infrastructure already in place and is easily
configured through a point-and-click web wizard. Ruckus
ZoneFlex APs automatically discover and are configured by
the ZoneDirector.
Redundant and secure, the ZD5000 provides WLAN-wide
network, security, RF and location management within a
single, easy-to-use and affordable WLAN system.
ZoneDirector™
5000
Scalable Enterprise Class Smart WLAN Controller
The Most Affordable and Scalable
Wireless LAN controller in its class
BENEFITS
Super scalable
Supporting up to 1,000 APs and 20,000 clients per device, the
ZoneDirector 5000 easily serves the largest campus deployments
IT lite deployment in 5 minutes, simple to use and manage
Web-based configuration wizard configures an entire WLAN in minutes.
ZoneFlex APs auto-discover the ZoneDirector. Centralized manage-
ment and automatic, real-time optimization of entire WLAN
Advanced WLAN features and functions
Advanced wireless networking features include rogue AP detection,
interference detection, band steering, airtime fairness, role-based user
policies, per-user rate-limiting, hotspot and guest networking services
Smart Meshing streamlines costly and complex deployment
Integrated Ruckus Smart Mesh Networking technology automates
deployment, eliminates the need to run Ethernet cable to every Smart
Wi-Fi access point. Adaptable architecture with Hybrid Mesh extends
the wireless network through Ethernet-connected APs, increasing
system performance through better spatial reuse
Automatic user security
Dynamic PSK eliminates the requirement to configure and update indi-
vidual PC client devices with unique encryption keys. Dynamic VLAN
assignment seamlessly extends existing security policies to the WLAN
Easy monitoring and troubleshooting
Customizable dashboard provides comprehensive at-a-glance network
snapshot and allows drill down to troubleshoot wireless problems
Distributed forwarding architecture
Maximizes data throughput by sending all data traffic directly from the
access points to the wired network
Flexible deployment options
The ZoneDirector interacts with existing network and security infra-
structure and provides dynamic RF management across APs to elimi-
nate AP placement issues
Complete integration
Combines network management, dynamic RF management, location
management and AP control within a low-cost solution
ZD5000 Centralized Enterprise Smart WLAN Controller
Simple to Deploy
The Ruckus ZD5000 integrates seamlessly with existing switches, firewalls,
authentication servers and other network infrastructure. The ZoneDirector
can be placed within any Layer 2/3 network. All Ruckus ZoneFlex APs (wired
or meshed) then automatically discover the Ruckus ZoneDirector, self config-
ure and become instantly manageable. Ruckus Smart Redundancy ensures
high network availability and is easy to use with automatic synchronization of
configuration and authorized users between ZoneDirectors.
Simple to Manage
Once up and running the ZD5000 automatically manages the ZoneFlex net-
work of APs — automatically adjusting transmit power levels and RF channel
assignments as needed, to avoid interference, prevent adjacent APs from
interfering and enable redundant coverage in the event of an AP failure.
Configuration changes can easily be applied to multiple APs, or the entire
system, simultaneously. A customizable dashboard provides instant access
to a variety of client and network information and events, and a real-time
heat map displays AP locations and signal coverage, as well as your Ruckus
Smart Meshing topology.
ZoneDirector Smart WLAN systems integrate a unique performance utility
from Ruckus called SpeedFlex™
. Ruckus SpeedFlex allows administrators
to locally or remotely determine client Wi-Fi performance over the wireless
LAN. With SpeedFlex, administrators can now better plan, troubleshoot,
monitor and measure WLAN performance, eliminating the need to use
Internet-based speed tools that often provide inaccurate results of the local
Wi-Fi environment.
The ZD 5000 has multiple I/O port
configuration options, is field upgradable and
can be deployed anywhere within a Layer 2/3
network. All ZoneFlex APs are dynamically
discovered and automatically provisioned by
the ZoneDirector.
HARDWARE FEATURES
2U rackmountable chassis footprint
Dual, hot-swappable PSU
Redundant, field swappable fans
Easy discovery from PC using UPnP
Multiple I/O port configuration options
Two 1000 Mbps ports for full redundancy
Lifetime warranty coverage
SOFTWARE FEATURES
Central control and configuration
of up to 1000 ZoneFlex APs
Support for 2048 WLANs
Easy-to-use setup wizard
Ultra-intuitive GUI
1+1 redundancy with auto synchronization
Smart Mesh Networking control and monitoring
Real-time client admission control
Load-balancing
Customizable dashboard
Dynamic RF channel and power management
Quality of Service with WLAN prioritization, band
steering* and airtime fairness
Integrated captive portal
Native ActiveDirectory/RADIUS/LDAP support
Local authentication database
Dynamic VLAN assignment
Guest networking
Dynamic generation of unique Pre-Shared Keys
Rogue AP detection and graphical map view
Aeroscout location services support
Hot spot authentication using WISPr
WISPr Smart Client Support
Performance monitoring and statistics
Limited lifetime warranty
*for ZoneFlex 7962, 7762 and 7363 dual-band access points
Serial
console
port
USB 2.0
for software
image loading
1Gbps
Ethernet
ports
Redundant
AC/DC power
45.53 cm
(17.14 in)
Redundant fans
Status LED
control panel
50.8 cm
(20 in)
18.14 kg
(40 lbs.)
8.76 cm
(3.45 in)

44 45
ZD5000 Centralized Enterprise Smart WLAN Controller
The ZD5000 provides
a detail map view that lets
administrators quickly see the Wi-Fi
network topology for all ZoneFlex
Smart Wi-Fi access points.
Simple to Secure
The ZD5000 provides innovative new tech-
niques that simplify and automate Wi-Fi
security. In addition to enterprise-class 802.1X
support and dynamic VLAN assignment
capabilities, the ZD5000 supports a patented
Dynamic Pre-Shared Key (PSK) capability that
streamlines WLAN security.
First-time users plug their computers into the LAN and
specify a URL that directs them to a captive web portal for a
one-time authentication. After successful authentication, the
ZoneDirector automatically configures the client system with
the designated SSID and a dynamically-generated encryp-
tion key. The key is bound to the client, and can be removed
upon expiration when the user or the user’s device is no
longer trusted.
The ZD5000 centralizes authentication and authorization
decisions for all APs, providing secure admission control
across the WLAN. It works with any backend authentica-
tion database such as RADIUS and ActiveDirectory and also
comes with an internal authentication database. Additionally,
clients can be dynamically assigned to a VLAN based on their
RADIUS attributes.
Avoid Interference, Maximize Performance and
Extend Reach with BeamFlex
Ruckus BeamFlex™
, a patented Wi-Fi beam-steering technol-
ogy, ensures predictable performance for multimedia traffic
applications and extends range to eliminate Wi-Fi deadspots.
With ZoneDirector, the value of BeamFlex is extended beyond
a single access point to the system-wide WLAN and smart
wireless meshing.
The ZoneDirector automatically controls the channel assign-
ments and transmit power of all ZoneFlex Smart Wi-Fi APs.
And with BeamFlex, the ZoneFlex system continuously picks
the best path for every packet, to both clients outside the net-
work and mesh APs inside the network, automatically avoid-
ing interference, to guarantee the highest quality of service.
Smart Mesh Networking Increases Flexibility,
Reduces Costs
Ruckus Smart Mesh Networking enables self-organizing and self-
healing WLAN deployment. It eliminates the need to run Ethernet
cables to every AP, allowing administrators to simply plug in
ZoneFlex APs to any power source and walk away. All configuration
and management is delivered through the ZoneDirector Smart
WLAN controller. APs can also be daisy-chained to mesh APs
to extend the mesh and take advantage of spatial reuse. Smart
meshing uses patented Smart Wi-Fi technology to extend range
and control Wi-Fi signals to minimize inter-nodal hops that
degrade performance and automatically adapt Wi-Fi connections
between nodes to maintain ultra high reliability.
SpeedFlex™
is a
unique wireless
performance test tool
integrated within the
ZoneFlex™
family of
centralized controllers
that measures the
Wi-Fi throughput of
associated wireless
LAN clients.
Specifications
SECURITY
STANDARDS WPA, WPA2, 802.11i
ENCRYPTION WEP, TKIP, AES
Ruckus Dynamic Pre-Shared Key
AUTHENTICATION 802.1x, MAC address
USER DATABASE Internal database up to 20,000 users
External: RADIUS, LDAP, Active Direc-
tory
ACCESS CONTROL L2 (MAC address-based)
L3/4 (IP and Protocol based)
L2 client isolation
Management interface access control
Time-based WLANs
WIRELESS INTRUSION
DETECTION (WIDS)
Rogue AP detection
DoS attack prevention
Evil-twin/AP spoofing detection
Ad hoc detection
Password guessing protection
MULTIMEDIA AND QUALITY OF SERVICE
802.11e/WMM Supported
SOFTWARE QUEUES Per traffic type (4), per client
TRAFFIC CLASSIFICATION Automatic, heuristics and TOS based or
VLAN-defined
RATE LIMITING Supported
WLAN PRIORITIZATION Supported
CLIENT LOAD BALANCING Automatic
POWER AC or DC hot-swappable,
redundant power supplies
DC input requirements
- Voltage: -48 to -60VDC
- Current: 20.5A
AC input requirements (auto-range)
- 50/60Hz
- 100 to 127VAC/maximum current 8.9A
- 200 to 240VAC/maximum current 4.5A
PHYSICAL SIZE 2RU: 8.76cm(H), 43.53cm(W), 50.8cm(D)
WEIGHT 40 lbs (18.14 kilograms)
ETHERNET PORTS Two 10/100/1000 Mbps RJ45 ports
(future support for quad GbE and dual
10GbE cards
ENVIRONMENTAL
CONDITIONS
Operating Temperature:
41°F (5°C) –104°F (40°C)
APPLICATIONS
HOTSPOT WISPr
GUEST ACCESS Supported
CAPTIVE PORTAL Supported
MESH Supported
VOICE 802.11e/WMM
U-APSD
Tunneling to AP
NETWORK ARCHITECTURE
IP IPv4, IPv6, dual-stack
VLANs 802.1Q (1 per BSSID), dynamic VLAN
REDUNDANCY 1+1 with auto-synchronization
DCHP SERVER Supported
MANAGEMENT
CONFIGURATION Web user interface, CLI, FlexMaster,
SNMP v1, v2, v3
AAA RADIUS (primary and backup)
AP PROVISIONING L2 or L3 auto-discovery
Auto-software upgrade
Automatic channel and power optimiza-
tion
CLIENT PROVISIONING Zero-IT
Auto proxy configuration
WIRELESS PACKET
CAPTURE
Supported
PLEASE NOTE: When ordering ZoneDirector, you must specify the
destination region by indicating -US, -EU, -CN, -IN, -JP, -KR, -SA, -UK or
-UN instead of -XX.
Model Description
ZoneDirector 5000 Smart WLAN Controllers
901-5100-WW00 ZD5000 supporting 100 APs with DC power supply
901-5100-XX10 ZD5000 supuporting 100 APs with AC power supply
909-0XXX-ZD50 ZD5000 AP license upgrade
(increments of 50 from 50 to 900)
Optional Accessories
902-0179-AC00 Spare AC power supply
902-0174-XX00 Power cord for AC power supply (minimum order quantity of 5)
902-0175-DC00 Spare DC power supply
902-0176-0000 Spare fan set (6 fans)
902-0178-0000 Spare rack rail kit
880 West Maude Avenue, Suite 101, Sunnyvale, CA 94085 USA
(650) 265-4200 Ph (408) 738-2065 Fx info@ruckuswireless.com
Copyright ©2012, Ruckus Wireless, Inc. All rights reserved. Ruckus Wireless and Ruckus Wireless design are registered in the U.S. Patent and
Trademark Ofﬁce. Ruckus Wireless, the Ruckus Wireless logo, BeamFlex, ZoneFlex, MediaFlex, MetroFlex, FlexMaster, ZoneDirector, SpeedFlex,
SmartCast, and Dynamic PSK are trademarks of Ruckus Wireless, Inc. in the United States and other countries. All other trademarks mentioned in this
document or website are the property of their respective owners. 801-70698-001 rev 02
w w w. r u c k u s w i r e l e s s .c o m
CERTIFICATIONS
CERTIFICATIONS U.S., Canada, EU, China, Japan, Taiwan,
Korea
CAPACITY
MANAGED APs Up to 1,000
WLANs (BSSIDs) 2048
CONCURRENT STATIONS Up to 20,000

46 47
Colofon
SmartCubesSociety
Arie Bruin
Lieuwe Haanstra
Ward Erhart
Event Engineers
Arno Bakker
Arjan Bovee
Alcadis IP Solutions
Bas Oddens
Esther Visser
Hans van Elsen
Jenny Wase
Jeroen Lettinck
John Olsthoorn
Matthijs Kortlever
Maurice de Graaff
Ruckus Wireless
Spencer Hinzen
Vincent Larue
Xaton
Arjan Hofman
Dennis Tilgenkamp
Paul Arkenbout
Rene Bekker
Tele2
Hein Boot
Marlon Been
Mustafa Haznedar
Sandra van Ravenzwaaij
Art director
Jeroen Vellekoop
Editor
Hans van Straaten
Colofon
SmartCubesSociety
Arie Bruin
Lieuwe Haanstra
Ward Erhart
Event Engineers
Arno Bakker
Arjan Bovee
Alcadis IP Solutions
Bas Oddens
Esther Visser
Hans van Elsen
Jenny Wase
Jeroen Lettinck
John Olsthoorn
Matthijs Kortlever
Maurice de Graaff
Ruckus Wireless
Spencer Hinzen
Vincent Larue
Xaton
Arjan Hofman
Dennis Tilgenkamp
Paul Arkenbout
Rene Bekker
Tele2
Hein Boot
Marlon Been
Mustafa Haznedar
Sandra van Ravenzwaaij
Art director
Jeroen Vellekoop
Editor
Hans Verstraaten
Capacity per scenario
EMM has developed several scenarios for the connectivity ser-
vices.
The minimum requirement for all scenario’s is to
have basic services like voice and SMS.
To free up all available capacity of the 2G/3G networks for voice
and SMS it is proposed to offload data traffic through Wifi. This can
be achieved through Wifi ‘for free’ as is proposed in scenario 1, or
through the use of an app (scenario 2, 3a and 3b). Therefore we
have included internet traffic of 20% of the stadium visitors in all
scenario’s.
Network management / content publication plat-
form (SCPP)
Both the network management and content publication platform
will be hosted in a central datacenter. The required capacity of the
network connection to the central datacenter is included in the
table below.
Video-on-demand
In scenario 2 and 3b users of the premium service have access to
video-on-demand. Although in the Q&A it has been suggested that
these are available on a local network node, we assume that some
kind of video-server is required. The capacity of the server is bases
upon the numbers in the table below.
Internet traffic from
visitors to internet
20% of vistors
150 Kbps
20% of vistors
150 Kbps
20% of vistors
150 Kbps
20% of vistors
150 Kbps
Capacity
(to the internet)
- Feijenoord
- PSV
- Heracles
1.498 Mbps
1.030 Mbps
250 Mbps
1.498 Mbps
1.030 Mbps
250 Mbps
1.498 Mbps
1.030 Mbps
250 Mbps
1.498 Mbps
1.030 Mbps
250 Mbps
Capacity
(to datacenter)
- Feijenoord
- PSV
- Heracles
10 Mbps
10 Mpbs
10 Mpbs
100 Mbps
100 Mpbs
100 Mbps
100 Mbps
100 Mbps
100 Mbps
100 Mbps
100 Mbps
100 Mbps
Video-on-demand
from local video-server 24% of visitors Multicast 48% of visitors
Capacity (# of streams)
- Feijenoord
- PSV
- Heracles
12.785
8.790
2.125
25.570
17.580
4.250

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