Vision
AND
values
Startup Pirates
15 September 2013
I’m a Dutch guy who fell
in love with Poland and …Picture source: Flickr.com
Slow down time
Vision
What’s your Vision?
How will you change and improve in the future?
Queen’s one vision
Some Vision examples
To inspire and nurture the human spirit – one person, one cup and one
neighborhood at a time
We fulfill dreams of personal freedom
We seek to be Earth’s most customer-centric company
for four primary customer sets: consumers, sellers,
enterprises, and content creators
A just world without poverty
To	
  build	
  a	
  future	
  in	
  which	
  people	
  
live	
  in	
  harmony	
  with	
  nature
Vision vs Mission statement
•  A Mission Statement defines the
company's business purpose, its
objectives and its approach to reach
those objectives
•  A Vision Statement describes the
desired future position of the company
•  The mission is therefore the means of
successfully achieving the vision
Six components of an effective
business vision
•  Provides future direction
•  Expresses a consumer benefit
•  Is realistic
•  Is motivating
•  Must be fully communicated
•  Consistently followed and measured
What’s your updated Vision?
Five years from now, (company name) will ___________________
by ________________________.
Five years from now, Tiny Tots Diaper Service will be the top grossing diaper service in
the Lower Mainland by consistently providing a reliable, affordable service for Moms an
Dads with small children.
Values
What are your Personal
and business values?
Values form
the foundation
of a business’
management style
values are
guiding beliefs
about how things
should be done
Vision, mission, values
•  Vision – What you want to be
•  Mission – How you will achieve it
•  Values – What you (collectively)
believe in and guides your
behaviour
Source:	
  h8p://www.compass-­‐group.com/vision-­‐and-­‐values.htm	
  
Example: What is Zappos
Defining your corporate values
1.  As a warm-up answer 3 Questions
–  Why does {company’s name} exist?
–  What difference do you want to make here?
–  Who is (are) your customer(s) and how would you want
them to describe their relationship with you? With the
company?
2.  Choose 5 values (i.e. Collaborative, Fun,
Innovative, Determined, Passionate) that you have
either already experienced as a strong asset to the
existing culture or identify one that is lacking and
could effect positive change
3.  Recall a specific experience at work that illustrates
one of the values – use the power of story telling
Core Values
What are your updated corporate values?
Let’s
wrap
it up
Thanks for your attention
peter.horsten@goyello.com
http://peterhorsten.com
@PetersOpinion
http://genegdansk.co
http://www.meetup.com/opencoffee/Gdansk/
Further reading
•  Guide to creating mission & vision statements,
http://topnonprofits.com/vision-mission/
•  30 Example vision statements,
http://topnonprofits.com/examples/vision-statements/
•  10 Lessons In Defining Your Company Values,
http://www.linkedin.com/today/post/article/
20130503131505-3257535-10-lessons-in-defining-your-company-
values
•  How to define your company values,
http://awesomeculture.com/2011/06/06/how-to-define-your-
companys-values/
•  A big list of core values, http://corevalueslist.com/
Credits
•  “I’m a Dutch guy” picture, Peter Horsten,
http://www.flickr.com/photos/peterhorsten/4102484611/ 
•  It’s time to slow down,
http://www.flickr.com/photos/megstewart/8258406407
•  Vision picture: http://www.flickr.com/photos/r000pert/148360654
•  Queen, “One Vision”, http://www.youtube.com/watch?v=0_1IMZmJe-U
•  How to Write a Vision Statement,
http://sbinfocanada.about.com/od/businessplanning/a/writevision.htm
•  Zappos, YouTube, http://www.youtube.com/watch?v=g6WHAfWqX3s
•  Value tag cloud, http://www.tagxedo.com/artful/5cbbae85cb044f83
•  Wrap, http://www.flickr.com/photos/mhaithaca/4557778473

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Startup Pirates Gdansk workshop "Vision and values" 20130915

  • 2. I’m a Dutch guy who fell in love with Poland and …Picture source: Flickr.com
  • 5. What’s your Vision? How will you change and improve in the future?
  • 7. Some Vision examples To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time We fulfill dreams of personal freedom We seek to be Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators A just world without poverty To  build  a  future  in  which  people   live  in  harmony  with  nature
  • 8. Vision vs Mission statement •  A Mission Statement defines the company's business purpose, its objectives and its approach to reach those objectives •  A Vision Statement describes the desired future position of the company •  The mission is therefore the means of successfully achieving the vision
  • 9. Six components of an effective business vision •  Provides future direction •  Expresses a consumer benefit •  Is realistic •  Is motivating •  Must be fully communicated •  Consistently followed and measured
  • 10. What’s your updated Vision? Five years from now, (company name) will ___________________ by ________________________. Five years from now, Tiny Tots Diaper Service will be the top grossing diaper service in the Lower Mainland by consistently providing a reliable, affordable service for Moms an Dads with small children.
  • 12. What are your Personal and business values?
  • 13. Values form the foundation of a business’ management style
  • 14. values are guiding beliefs about how things should be done
  • 15. Vision, mission, values •  Vision – What you want to be •  Mission – How you will achieve it •  Values – What you (collectively) believe in and guides your behaviour Source:  h8p://www.compass-­‐group.com/vision-­‐and-­‐values.htm  
  • 17. Defining your corporate values 1.  As a warm-up answer 3 Questions –  Why does {company’s name} exist? –  What difference do you want to make here? –  Who is (are) your customer(s) and how would you want them to describe their relationship with you? With the company? 2.  Choose 5 values (i.e. Collaborative, Fun, Innovative, Determined, Passionate) that you have either already experienced as a strong asset to the existing culture or identify one that is lacking and could effect positive change 3.  Recall a specific experience at work that illustrates one of the values – use the power of story telling
  • 19. What are your updated corporate values?
  • 21. Thanks for your attention [email protected] http://peterhorsten.com @PetersOpinion http://genegdansk.co http://www.meetup.com/opencoffee/Gdansk/
  • 22. Further reading •  Guide to creating mission & vision statements, http://topnonprofits.com/vision-mission/ •  30 Example vision statements, http://topnonprofits.com/examples/vision-statements/ •  10 Lessons In Defining Your Company Values, http://www.linkedin.com/today/post/article/ 20130503131505-3257535-10-lessons-in-defining-your-company- values •  How to define your company values, http://awesomeculture.com/2011/06/06/how-to-define-your- companys-values/ •  A big list of core values, http://corevalueslist.com/
  • 23. Credits •  “I’m a Dutch guy” picture, Peter Horsten, http://www.flickr.com/photos/peterhorsten/4102484611/ •  It’s time to slow down, http://www.flickr.com/photos/megstewart/8258406407 •  Vision picture: http://www.flickr.com/photos/r000pert/148360654 •  Queen, “One Vision”, http://www.youtube.com/watch?v=0_1IMZmJe-U •  How to Write a Vision Statement, http://sbinfocanada.about.com/od/businessplanning/a/writevision.htm •  Zappos, YouTube, http://www.youtube.com/watch?v=g6WHAfWqX3s •  Value tag cloud, http://www.tagxedo.com/artful/5cbbae85cb044f83 •  Wrap, http://www.flickr.com/photos/mhaithaca/4557778473