Steve De Luca Social Media Update 2010
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Steve de Luca discusses using social media to grow a business. He outlines how to get found, followed, and increase business through social media. Social Velocity is introduced as a program that tests and optimizes social media campaigns to achieve business goals like brand awareness, sales, and leads. It starts with a two week evaluation to develop an effective social media strategy tailored to each business.
Steve De Luca Social Media Update 2010
- 1. Get Found. Get Followed. Get Business. By Steve de Luca Certified Internet Marketing Consultant WSI E-Business Growth Partners July, 2010
- 2. social media is basically a conversation social media hi whats up? Entire Contents © 2010-2011 by Steve de Luca
- 4. • Set of Best Practices to: • Get your digital assets found on most popular, relevant social media sites • Blog, Twitter, FB effectively & efficiently - less time, more business benefits • Increase ROI on social media spend • Increase Search Engine Optimization (SEO) Entire Contents © 2010-2011 by Steve de Luca
- 5. • Just adding pages and pages of content as an SEO strategy And I’m SMO. doesn’t cut it anymore Hello. I’m SEO. • Social Media is the new way to take your SEO strategy to the next level • Social Media increases the number of high quality links & targeted traffic
- 6. • Social Media Has: Generat ed Helped us qualified rise in the leads search engines Entire Contents © 2010-2011 by Steve de Luca
- 7. Increase Promote Brand Products Awareness Promote Get Indexed Services Quickly Dominate The Search Engines
- 8. • Be Authentic, Transparent • Understand that Consumers Rule • Don’t Just Push Content • Follow, Listen, Learn • Blog or Die Entire Contents © 2010-2011 by Steve de Luca
- 9. • Social media sites = vertical search engines • Keywords as tags • Same aim as SEO >drive to corporate page Entire Contents © 2010-2011 by Steve de Luca
- 10. Cold Economy > Warm Personal Touch • Care Entire Contents © 2010-2011 by Steve de Luca
- 11. Then: Text, some linking Now: Videos, photos, podcasts, widgets, mash-ups, networking, reviewing, crowd sourcing… Social Media Success = Value-Rich Content: • Original • Sincere • Open-source Entire Contents © 2010-2011 by Steve de Luca
- 12. Then: • Hope/pray for good reviews • Ignore bad reviews Now: • Move bad reviews off Page 1 (SEO) • Join, listen, chat: explain, defend, disclose, fix Conversation about you is going on anyway! Entire Contents © 2010-2011 by Steve de Luca
- 13. profile links to your blog Your blog links to your channel on ...which has a link to your Twitter stream And your links to everything! Entire Contents © 2010-2011 by Steve de Luca
- 14. • Huge jump in global user base – 40%+ in the US the last 4 months: to 33.6 million unique visitors/mo. • Facebook pages > now "public profiles" for businesses vs. Facebook Groups • FB Events Use it or Lose it! • FB links in Search Results Entire Contents © 2010-2011 by Steve de Luca
- 15. • Forrester Group on B2B: • 91% of buyers are consuming blogs, online video • 69% of them using social media for business purposes • 55% of these decision-makers were in social networks such as LinkedIn.com Entire Contents © 2010-2011 by Steve de Luca
- 16. Entire Contents © 2010-2011 by Steve de Luca
- 17. • WSI~the world’s largest internet marketing company in the world with 1500 consultants in 87 countries AND • Yovia~a start up company funded by angel investors almost five years ago started purely to figure out how the Social Media revolution could be ‘packaged’ and quantified to grow businesses around the world Entire Contents © 2010-2011 by Steve de Luca
- 18. • Social Velocity: in R&D mode for 3 ½ years • And, then piloted for 1 ½ years with companies such as Nickelodeon, Coca~Cola (Dasani Water), NY Times • Yovia (developing company) approached WSI and is now available through the WSI network to small, medium & large businesses Entire Contents © 2010-2011 by Steve de Luca
- 19. Test results prove Social Velocity on average outperforms Google Ad Words by 25% (and up to 1200% for some clients!!) Entire Contents © 2010-2011 by Steve de Luca
- 20. Social Velocity the first ad network for, of and by real people. Social Velocity harnesses the power of the social media networks to grow your business and predicts your companies message to go viral!! Entire Contents © 2010-2011 by Steve de Luca
- 21. Just about everyone…but prior to a full market campaign, Social Velocity will manage your risk with the 2 week Social Velocity Evaluation (SVE). Ongoing campaign budgets start at $500/m Small businesses, large businesses, B2B, B2C even businesses without websites have reaped the benefits of Social Velocity!! Entire Contents © 2010-2011 by Steve de Luca
- 22. Social Velocity is a technology driven program that tests, validates, & optimizes campaign resources and makes a recommendation on how to use the social media networks to achieve your business building objectives Entire Contents © 2010-2011 by Steve de Luca
- 23. • Brand Awareness • New Product introductions • Special Offers/Promotions • Event Attendance • Website Traffic • Lead Generation And ultimately Sales & Revenue Goals with proven ROIs!!!! Entire Contents © 2010-2011 by Steve de Luca
- 24. Every Social Velocity program starts with a Social Velocity Evaluation (SVE) – Two week in market LIVE test with real people on the social media networks (first week on networks, 2nd week predicts the viral-ability of the campaign based on residual effect) – Campaign is custom-developed for your business and includes a landing page, a/b tested fidget ads, buzz content, blog, full paid ad campaign on the social networks ($8250 value for $1495) – Final social media strategy recommendation for rollout Entire Contents © 2010-2011 by Steve de Luca
- 25. • 2 Custom Fidget Designs ($1,500 value) • A Yovia review with email capture ($250 value) • A buzz blog with content ($1,500 value) • 150,000 minimum impressions ($500 value) • A custom landing page that delivers leads • Social Media Strategy ($4,500 value) _______________________________ Total Value: $8,250
- 26. • Social Velocity uses the Yovia technology platform, sophisticated algorithms and analytics to develop the valuable SVE final report which outlines your rollout campaign specifics – Which creative execution performed best (landing pages & fidgets) – Which message and/or call to action worked best – % budget allocation on which social media networks – Recommended monthly budget – CPA~forecasted cost of cost to acquire a new lead Entire Contents © 2010-2011 by Steve de Luca
- 27. CTR: CTR: 0.40% 0.33% Entire Contents © 2010-2011 by Steve de Luca
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- 29. Entire Contents © 2010-2011 by Steve de Luca
- 30. Orkut Blogger Bebo 0.90% 0.45% 0.45% Others 11.71% Facebook 18.92% MySpace 67.57% Entire Contents © 2010-2011 by Steve de Luca
- 31. Channel Impressions Clicks CTR Blogs 475 - Fidgets 6,569 24 .36% Paid 1,282,682 820 .06% Campaigns Social 281,700 48 .02% Networks Landing 868 - - Pages Organic 6,697 447 6.7% Total/Avg 1,571,819 1,814 0.1% Entire Contents © 2010-2011 by Steve de Luca
- 32. • The Naked Brothers Band – 2,033% increase in YouTube ‘friends’ in a single year – www.natlalex.com rec’d more than 14,000,000 page views in one year – 548% growth in website membership • JamsBio, Houston based start up – $20K full launch cost brought them from obscurity to one of the most influential music communities on the web – Bought by MTV – Helped launch Partnerships with Sony Records and Michael Jackson in the first month of operation – Utilized and recruited 200 ‘music writers’ and bloggers from around the world. <60 days, 2,000 pages of content created • POMA, regional Fleet Management Co – Impressions >1.5 mil for SVE (guaranteed 375,000) – CPA $45 for a high value new customer – Effectively reached extremely targeted decision makers Entire Contents © 2010-2011 by Steve de Luca
- 33. Social Velocity is an industry leading program that has endured years of rigorous R&D & testing. Yovia & WSI are proud to be able to offer this revolutionary and unique patent- pending program that truly takes the power of the social media networks and packages it into a system that drives businesses results~cost effectively!!! Entire Contents © 2010-2011 by Steve de Luca
- 34. Steve de Luca Certified Internet Marketing Consultant WSI E-Business Growth Partners [email protected] www.wsiebizgrowth.com M: (847)-648-8855