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Esri User Experience Team
Storyboarding for the User Experience:
It’s like building a house
Frank Garofalo
Esri User Experience Team
Building a House
• Have a construction crew show up on the job site
and start building a house without blue prints
Image Source: http://www.flickr.com/photos/therefore/18542525/
Building a House
• Have a construction crew show up on the job site
and start building a house without blue prints
Do they know what
needs to be built?
Image Source: http://www.flickr.com/photos/therefore/18542525/
Building a House
• Meet with an architect first to determine the key
items for the house
Strategy
Image Source: http://www.flad.com/insights/index.php?categoryId=1
Building a House
• Draft the workflow
Image Source: http://www.flickr.com/photos/russell_reno/292746654/
Concept
Building a House
• Draft the blue prints
Design
Image Source: http://trendyhomeideas.com/2011/07/importance-of-an-architect-and-planning-in-build-houses/
Building a House
• Then start building
Image Source: http://www.flickr.com/photos/therefore/18542525/
Frank Lloyd Wright quote
• “You can use an eraser on the drafting table or
a sledge hammer on the construction site”
Image Source: http://trendyhomeideas.com/2011/07/importance-of-an-architect-and-planning-in-build-houses/
Image Source: http://www.flickr.com/photos/missdarlyn/6037689040/
Storyboarding for UX
Levels of Storyboarding
Strategy Problem
Solution
Benefit
Concept
• Focus on the work flow
• Not the interface layout
Design
• Interface wireframes
• Interface design / graphics
• Define High-level concept
• Identify Target-end User(s)
• Problem, Solution, & Benefit
• Collect ideas from Key Stakeholders
Levels of Storyboarding
Strategy
• Define High-level concept
• Identify Target-end User(s)
• Problem, Solution, & Benefit
• Collect ideas from Key Stakeholders
Problem
Solution
Benefit
Concept
• Focus on the work flow
• Not the interface layout
Levels of Storyboarding
Levels of Storyboarding
Design
• Interface wireframes
• Interface design / graphics
Levels of Storyboarding
Strategy Problem
Solution
Benefit
Concept
• Focus on the work flow
• Not the interface layout
Design
• Interface wireframes
• Interface design / graphics
• Define High-level concept
• Identify Target-end User(s)
• Problem, Solution, & Benefit
• Collect ideas from Key Stakeholders
Levels of Storyboarding
Strategy
Concept
• Focus on the work flow
• Not the interface layout
Design
• Interface wireframes
• Interface design / graphics
• Define High-level concept
• Identify Target-end User(s)
• Problem, Solution, & Benefit
• Collect ideas from Key Stakeholders
Collect Numerous Ideas
Focused
Idea
Storyboarding for the User Experience: It's like building a house

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Storyboarding for the User Experience: It's like building a house

  • 1. Esri User Experience Team Storyboarding for the User Experience: It’s like building a house Frank Garofalo Esri User Experience Team
  • 2. Building a House • Have a construction crew show up on the job site and start building a house without blue prints Image Source: http://www.flickr.com/photos/therefore/18542525/
  • 3. Building a House • Have a construction crew show up on the job site and start building a house without blue prints Do they know what needs to be built? Image Source: http://www.flickr.com/photos/therefore/18542525/
  • 4. Building a House • Meet with an architect first to determine the key items for the house Strategy Image Source: http://www.flad.com/insights/index.php?categoryId=1
  • 5. Building a House • Draft the workflow Image Source: http://www.flickr.com/photos/russell_reno/292746654/ Concept
  • 6. Building a House • Draft the blue prints Design Image Source: http://trendyhomeideas.com/2011/07/importance-of-an-architect-and-planning-in-build-houses/
  • 7. Building a House • Then start building Image Source: http://www.flickr.com/photos/therefore/18542525/
  • 8. Frank Lloyd Wright quote • “You can use an eraser on the drafting table or a sledge hammer on the construction site” Image Source: http://trendyhomeideas.com/2011/07/importance-of-an-architect-and-planning-in-build-houses/ Image Source: http://www.flickr.com/photos/missdarlyn/6037689040/
  • 10. Levels of Storyboarding Strategy Problem Solution Benefit Concept • Focus on the work flow • Not the interface layout Design • Interface wireframes • Interface design / graphics • Define High-level concept • Identify Target-end User(s) • Problem, Solution, & Benefit • Collect ideas from Key Stakeholders
  • 11. Levels of Storyboarding Strategy • Define High-level concept • Identify Target-end User(s) • Problem, Solution, & Benefit • Collect ideas from Key Stakeholders Problem Solution Benefit
  • 12. Concept • Focus on the work flow • Not the interface layout Levels of Storyboarding
  • 13. Levels of Storyboarding Design • Interface wireframes • Interface design / graphics
  • 14. Levels of Storyboarding Strategy Problem Solution Benefit Concept • Focus on the work flow • Not the interface layout Design • Interface wireframes • Interface design / graphics • Define High-level concept • Identify Target-end User(s) • Problem, Solution, & Benefit • Collect ideas from Key Stakeholders
  • 15. Levels of Storyboarding Strategy Concept • Focus on the work flow • Not the interface layout Design • Interface wireframes • Interface design / graphics • Define High-level concept • Identify Target-end User(s) • Problem, Solution, & Benefit • Collect ideas from Key Stakeholders Collect Numerous Ideas Focused Idea