ความเข้ากันได้เชิงกลยุทธ์ Strategic fit
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The document discusses strategic fit, which assesses how well an organization aligns its resources and capabilities with external opportunities. It categorizes resources into tangible (financial and physical) and intangible (technology, human resources, reputation, and culture). Additionally, it highlights that strategic fit can be used to evaluate mergers and acquisitions, emphasizing the potential for positive synergy effects in such transactions.
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ความเข้ากันได้เชิงกลยุทธ์ Strategic fit
- 1. พ.อ. มารวย ส่งทานินทร์ 26 พฤศจิกายน 2556
- 2. Strategic fit expresses the degree to which an organization is matching its resources and capabilities with the opportunities in the external environment. In addition, strategic fit also examines the resource base of the organization and explores how they can be utilized to achieve maximum benefits.
- 3. Resources relate to the inputs to production owned by the company, whereas capabilities describe the accumulation of learning the company possesses. Resources can be classified both as tangible and intangible: Tangible: ▪ Financial (Cash, securities) ▪ Physical (Location, plant, machinery) Intangible: ▪ ▪ ▪ ▪ Technology (Patents, copyrights) Human resources Reputation (Brands) Culture
- 4. Strategic fit can also be used to evaluate specific opportunities like M&A opportunities. In addition, M&A transactions give the acquiring firm the possibility of achieving positive synergy effects meaning that the two merged companies are worth more together than the sums of their parts individually.
- 15. Ultimate Goal HPO Environment External & Internal Analysis SWOT + MVV Strategic Fit Key Goals Strategic Issues & SO Communication BSC & Strategy Map Alignment & Action Plan LogFrame & KPIs Implementation Projects & Activities