The document discusses style premia investing, which refers to allocating to risk factors across asset classes that have historically generated significant risk-adjusted returns. It provides examples of academic research highlighting factors like value, momentum, and defensive styles that have persisted over decades. Practitioners like Neil Woodford and Warren Buffett are analyzed in the context of harvesting these style premia without explicitly targeting them. The document explores how style premia may represent alpha that is misclassified as beta. It also discusses evaluating strategies in different economic regimes, the evolution of separating alpha from beta, and comparing style premia to smart beta approaches. Finally, it analyzes ways for investors to access style premia through total return swaps on bank indices or asset managers