Sugar cosmetics x polaroidco casestudy
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Sugar Cosmetics wanted to promote their edgy, sassy brand positioning and appeal to customers who reject stereotypes. They partnered with Polaroid Co. to develop the #BeYourOwnSavage campaign. The campaign highlights unconventional women pursuing their passions unapologetically. Visual storyboards were created depicting scenarios showcasing fashion, travel, and pursuing one's interests with a "badass" attitude. Influencers and inspirational Instagram accounts were engaged to spread the campaign message and amplify the discussion of what it means to be your own savage. The #BeYourOwnSavage campaign achieved over 1.36 million impressions and 54.8k engagements on social media within its first week.
Sugar cosmetics x polaroidco casestudy
- 1. Sugar Cosmetics X Polaroid Co.
- 2. BRIEF FROM THE BRAND The Brand wanted to promote their ‘Edgy and Sassy’ Positioning Increase the visual impact amongst the TG that refuses to be stereotyped into roles
- 3. OUR IDEA Amplifying the brand positioning as an ‘Edgy Brand’ who stands for savage women of today who are not afraid to follow their passion OUR STRATEGY
- 4. We introduce to you #BEYOUROWNSAVAGE
- 5. “Do your thing. Do it every day. Do it 'unapologetically'. Don’t be discouraged by criticism. You probably already know what they’re going to say. Pay no mind to the fear of failure. It’s far more valuable than success. Take ownership, take chances and have fun.” – Asher Roth And no matter what, be your own savage… Because, OKAY isn’t thrilling for you! It isn’t passion and it isn’t the reason you get up everyday! Because, you know you are capable of excellence and you don’t find the kick in settling for average! #BeYourOwnSavage
- 6. OUR TRIBE We are talking to the generation of girls who are unconventional and unexpected in their approach. They don’t want to fit in, they are daringly innovative. They walk and talk their heart. The unapologetic generation who is bold but not brash. Perusing their passion is more important than following the clutter. Those who think ahead of the curve and believe in something atypical. They are those with edge who don’t follow trends; they set the trend.
- 7. WHY SUGAR & SAVAGE? Sugar is artsy Sugar is daring Sugar is true to itself Sugar is breaking the clutter Sugar is Savage
- 8. VISUAL STORY BOARD We created visual stories that are thought-provoking, depicting #BeYourOwnSavage The story board was planned in below format: The vibes of the visuals are grunge, creative, innovative and badass (boss) Scenarios that showcase the inclination towards fashion, passion, travel, business or day-to-day life with a swag
- 9. EXAMPLE OF VISUAL STORIES CREATED
- 10. EXAMPLE OF VISUAL STORIES CREATED
- 11. EXAMPLE OF VISUAL STORIES CREATED
- 12. SAVAGE INSPIRATION – Influencer engagement campaign The idea was to take this visual story ahead by collaborating with Influencers to make it the talk of the town, while amplifying it with the inspirers who will further magnify this message amongst the niche audience Influencers: We are not talking about the mainstream fashion influencers, but the ones who are following their passion and are kickass at it! Inspirers: We compiled a list of instagramers whose feeds are inspiring. Whether they're sharing snaps of (and musings on) fashion, passion, travel, business or day-to-day life, these fab females have their Insta-game on lock and keep their followers captivated.
- 14. IMPACT Visibility/Reach – 1.36 Mn Engagement – 54.8K Increase in the following on Trysugar page – 1087 Followers Within 7 days of execution, observed the below results…