Summary of Broadcast, Interactive, Internet and Hybrid TV in Africa (TVA) Conference
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USAASA discussed their role in building South Africa's digital TV industry through subsidies. Subsidies are needed due to looming digital migration deadlines, a short migration time frame, and the fact that market forces alone may not be enough to migrate needy households, of which there are over 5 million in South Africa. USAASA aims to speed up the digital TV migration process and ensure needy households can participate in the digital revolution through receiving subsidies.
![Production Companies are switching to 3D
“3D is becoming a predominant mode of production according to a
survey of film, TV, commercial and corporate media production
professionals. Indeed, the survey Media Services, a leading
entertainment accounting, payroll, crew booking and software
providers [sic], revealed that nearly half of houses say that their
business will focus on 3D film and 3D TV production in the next
five years.”](https://image.slidesharecdn.com/tvasummary-110707041601-phpapp01/85/Summary-of-Broadcast-Interactive-Internet-and-Hybrid-TV-in-Africa-TVA-Conference-76-320.jpg)
Summary of Broadcast, Interactive, Internet and Hybrid TV in Africa (TVA) Conference
- 1. A few of the highlights from the Broadcast, Interactive, Internet and Hybrid TV in Africa (TVA) Conference 4th to 8th July 2011, Sandton Convention Centre, Johannesburg, South Africa 7/6/2011 © 2010 Alan Quayle Business and Service Development 1
- 2. African Telecommunications Union Opening Keynote, Professor James Kulubi THE IMPORTANCE OF DIGITAL AND INTERACTIVE TV TO AFRICA BOTH SOCIALLY AND IN STIMULATING AFRICAN INNOVATION
- 4. Africa is wealthier than India Africa has a greaterAfrica: of households earning more than Understanding number $20,000 per year than India
- 5. Africa has 52 cities with a population of more than a million, the same number as Europe and more than China. 40% of Africans live in cities, the same number as China and greater than India. Urbanization is critical to economic and technological development
- 6. More than 85 million people earn more than $5,000 per year, a level of income which allows >50% to be spent on non-food items Large scale discretionary spending is the first sign of long-term prosperity, as in Brazil 10 years ago
- 7. There are over 900m consumers on the African continent. African consumer spending is $860 billion per year, which is larger than that of Russia or India.
- 8. Most multinationals serve the 150 million „Africa 1‟ market of the upper middle class, ignoring a 500 million „Africa 2‟ middle- market that is vastly underserved, compared to their equivalent in India and China.
- 9. Mobile reset the World‟s assumptions on Africa. Africa‟s ARPU is comparable to Latin Passed 500M Mobile Understanding Africa: In 2010 We America and China, and Subscribers twice that of India
- 10. M-PESA – unique innovation out of Africa
- 11. mHealth – unique innovation out of Africa
- 12. Key Points • Africa was the fastest growing mobile region in the passed decade • Through the digital TV transition Africa is likely to be the fastest growing region for digital TV in the World • Unique innovations have come from Africa such as mobile money (M-PESA) and mobile health • Digital TV has the potential to repeat these innovations given the unique African market
- 13. MultiChoice and UEC, Chris Oberholzer & Alan Sullivan Satellite and Hybrid TV: The Realities of TV Service Delivery in Africa
- 14. Multichoice and UEC focused on how DVB over IP can be used in a solution targeting Hospitality, that is MDUs and gated Target Market communities. Example of the diverse solutions required to meet the unique African market.
- 15. Solution Architecture shows the importance of a Hybrid TV solution to delivering the broad range of services described in the Solution Architecture next slides
- 16. Services • DVB over IP / Connected Set-Top-Box and OTT (Over-the-Top) content • OTT –Over the top content o VOD –Video on demand streaming (Unmanaged -> Internet) o Catch-up TV –(Typically offered as over internet service by Broadcasters) o Internet Radio services –(World radio streaming services) o Interactive services/applications –(Information based applications and games) o Open Internet access –(Internet searching via search engine, e.g. Google) o Social networking tools –(Facebook, Tweet , LinkedIn, Flicker, MySpace etc) o Security and local community content • Other revenue related opportunities – o Targeted advertising –(Advert insertion, interactive newspaper) o Search & recommendation engine -(TV content related search engine) o Enhanced EPG –(Detailed meta data retrieval and display capability)
- 17. Services
- 19. Key Points • Interactivity is difficult in Africa given the lack of fixed broadband infrastructure, broadband cost, and variable performance of mobile broadband infrastructure • It‟s a diverse market so diverse solutions are required • The MultiChoice / UEC project provides an example of how Hybrid TV is being introduced into the market to deliver a richer experience
- 20. IMPALA, Joss Armitage MHEG AND MHEG-IC
- 21. Example of MHEG Electronic Program Guide
- 22. Example of MHEG Services
- 23. MHEG Proposition
- 26. Key Points • MHEG and MHEG-IC have achieved significant deployments • It presents a mature standard that can be implemented at low cost which is attractive for the African market in achieving its universal service obligations • An issue is the relatively small number of experienced developers available to create content and services in MHEG
- 27. Huawei, Ted Hsuing Digital TV – Challenges and Outlook
- 28. Huawei‟s Hybrid TV solution: Ningbo and Saudi Telecom Ningbo (IP+DVB-C): Enhancing Revenue by Saudi Telecom (IP+DVB-S): Bringing Large no. Threefold with VoD Services of FTA Channels plus VoD Service to the Mass Live Satellite signals coding Headend IPTV+DTV Home antenna IPTV content DTV antenna platform platform IPTV management platform Platform Ningbo IP IPTV+DTV Ningbo service support IP Bearer broadband platform Netcom STB HG Network network cable network DSLAM 1. All the free channels received by a home First stage: antenna VOD/ Time- Live 20,000 shift TV TV 2. Encrypted channels received by a headend IPTV&DT subscribers antenna V dual Second stage: TV mode STB 60,000 subscribers Customized dual-mode Customized STB + Remote solution: Control Solution: DVB-S + IPTV • Function + Shape + Interface • Automatically initial configuration •Huawei provides an IP and HFC-convergent interactive Customized EPG through USB television solution to launch value-added services such as Customized home wiring VOD and time-shift TV. Customized network plan & solution optimization Service •Distributed deployment of large-capacity and carrier-grade Support for XDSL, WiFi, • Encoder optimization and FEC & streaming server M12000 to address massive requests for on- and Cat 5E ARQ deployment Support for multiple STBs • decrease network requirement demand content. Support for network access • SQM deployment to save OPEX •Flexible BSS middleware system is used, providing support through power cables for smooth expansion of services. Huawei Hybrid TV Deployments
- 29. Huawei‟s End to End Solution for Digital Video ( DVB-T, IPTV, Hybrid TV & OTT) provides Unique Value Based on SDP & SDK Cost Efficient Consistent Open for 3rd Party Developers Solution Openness Open for Terminals CTC STB cost is Open for Value-added Services reduced 30% Browser based EPG Flexible Customer Customized EPG (within 1 month) Driven Customization Customized functions & VAS ( Roadmap 1month/ VAS) Etisalat Rich Experience in Pre-integrated solution with 3rd party Future proof IPTV vendors investment Network & System Efficient reuse of Comprehensive SDP & Network Integration existing components Management solution protecting operator‟s Network Assessment, Integration & investment. Management Content Acquisition Fast Time to Fastest Strategic Plan Development Deployment Market Operations consultancy within 83 days! Managed Services Malaysia Vast R& D Resources TM
- 30. Huawei Has > 10 years of Digital TV Service Experience for Successful Deployment of TV Service 2000 2004 2007 Up to 2010 Multimedia Digital Digital Home Digital Home Product line Product line Entertainment Product line 6 solutions: 3 solutions: Product line 5 solutions: IPTV, Digital TV, Mobile TV, Internet Digital TV, Video 4 solutions: IPTV, Digital TV, TV, phone IPTV, Digital TV, Mobile TV Video Surveillance, Hybrid TV Video conference Mobile TV Internet TV, Video Product: Product: Internet TV Surveillance QAM/IPQAM, Encoder, VOD, SQM, STB, QAM, Product: Product: CDN, HIC, Mashup Encoder, QAM/IPQAM, QAM/IPQAM, Encoder, Terminal Company: Encoder, VOD, CDN VOD, SQM, CDN, HIC Video phone, Video conference, STB Terminal: HG/AG/ONU/RG STB Terminal: Terminal: Video phone,Video Video phone, Video Fixed Network Product line: Network conference, STB conference, STB, Fiber transmission of TV stream, Multi- Product: HG/AG/ONU Play Solution Fiber Network Product: Network Product: Mobile Network Product: transmission of Fiber transmission of Fiber transmission of Mobile network optimization TV Signal and TV TV stream, Multi- TV stream, Multi-Play LTE based TV Service stream Play Solution, Mobile Solution, Mobile Core Network Product: network ptimization network optimization IMS based IPTV Core Network Product: Hisilicon Company: IMS based IPTV Encoder/Decoder chipset Huawei has already deployed 37 IPTV applications with over 2 Million Active . subscribers and 7 Million system capacity
- 31. Huawei Digital TV Global Commercial Case List Guangdong Telecom China Unicom Xinjiang Telecom Shanghai Telecom UAE Etisalat 2006/1,950,000 2006/540,000 2007/400,000 2008/500.000 4.2011/200,000 Zhejiang Telecom Russian NMN Telecom Ecuador Telecom Malaysia TM Qatar Qtel 2010/1,000,000 2007/110,000 2009/100,000 2010/340,000 Impl/200,000 Morocco Telecom Pakistan PTCL Saudi STC Mexico Iusacell Hungary DT/MT 2006/150,000 2008/100,000 2009/45,000 Impl/50,000 Impl/500,000 Top supplier in E2E IPTV projects : 40 commercial E2E IP Video projects deployed Huge total capacity : More than 9.500.000 subscribers Q1.2011 Top recent growth in E2E projects : 20 awarded projects in 2009 and 2010; 15+ expected in 2011 Strong growth outside China Top in relevant project size : 17 projects with 150k+ capacity sold 8 with 100.000+ act. subs; 1 with 1.2 Mio.+ act. subs China Telecom will grow in 2011 about 3.5 million subs
- 32. Key Points • Huawei is perhaps an overlooked supplier in the Digital TV space in the developed markets • However, its clear Huawei is committed to Africa and delivering solutions that meet the markets‟ diverse needs
- 33. Alticast, Anthony Smith Chaigneau DVB Middleware – DTT & Hybrid
- 34. History The DTT Interactive Market Opportunity Was Decided Well Over 15 Years Ago However even in the In the Last 10 Years Only a Very Small Percentage of DTT Went Interactive WHY?
- 35. Because… Launch of SD = ASO, No Real Business Model for Interactive, Lack of Good Return Channel then came HDTV and IPTV, Then 3DTV, NOW OTT & Catch-UpTV… % of Digital PayTV Subscribers Worldwide Now There is a BIG Fight For Control of “The TV Remote” This is a key point, interactive TV has been slow to take off
- 36. DVB MARKET GROWTH -GEM-HBB for DVBT2 DVB-GEM 1.3 Published Common Middleware • State of the art Java-based TV middleware • Deployed in Terrestrial, Cable and Satellite broadcast, IPTV and adds Blu-ray, OTT • Secure multiple application environment • Networking, device hardware access • Flexible signaling and protocol interfaces • Stored applications, PVR APIs • Supports broadcast, Managed and Unmanaged broadband & Blu-ray interactive DVB-T2 Gets GEM 1.3 Hybrid OTT Interactive Specification DVB-GEM uses Java, so can leverage a larger developer base than MHEG 36
- 37. Conclusion – More Innovative DTT Solutions Pave the Way 2009-2010 Onwards Broadcasters Have Been Forced To Move • To Date In Countries with Well Developed INTERNET infrastructure the advent of the “Connected TV” devices have made the Consumers aware that there is an alternative. TV EVERYWHERE initiatives - So Broadcasters have had to make moves to try to bring good programming and Value Added Services… Cater for ALL Levels – Basic to Multi-Level Offering JUST PATCHING DTT with MHEG5 OR PAPERING OVER THE CRACKS WITH RED BUTTON & DIGITAL TELETEXT IS NOT ENOUGH TODAY! With all the Technological Advances in MOBILE, TELCO, a More Sophisticated Consumer with Smartphones and APPS and Hi-Tech Gadgets…And it is becoming affordable In Technology Today’s Technology WHY SHOULD TV COMPROMISE… INVEST IN THE FUTURE OR LOSE OUT – WE HAVE ALREADY SEEN THIS! 37
- 38. Key Points • Anthony provided a great presentation on DVB-GEM • Its broader capabilities and use of Java (many more experienced developers than MHEG) enables it to provide far richer experiences to the user • There are potentially higher component costs, but without specific STB implementations to compare such its hard to quantify. • Another option is HbbTV (which has recommended CE-HTML), its component costs are higher than DVB-GEM, however, it enables all web developers to be able to create content • For Africa the key is to define what Universal Service means o That is, what services will be universally available. Of course broadcast TV and radio, but specifically what services above that, e.g. if education is a core requirement, what specifically needs to be supported? o With the services defined its then possible to see (through real product demonstrations) the service capability versus cost from the many STB suppliers.
- 39. Verimatrix, Pierre Hunter Converging PayTV and OTT to Build a Stronger Position in the TV Delivery Ecosystem
- 40. HLS is an essential part of Over The Top TV – as it can cope with variable performance of an unmanaged IP connection
- 41. Smooth Streaming (Microsoft) and Apple HLS are the two main options at present
- 42. Example of security applied to Managed IP
- 43. Example of Security applied to an OTT Solution
- 44. Key Points • Content owner‟s approval of the security solution is critical • Also content owner‟s rights must be negotiated for each method, e.g. the rights for mobile, broadband, and internet are separate o The content owners are currently the biggest challenge in enabling TV Everywhere for most PayTV providers • This is a theme that recurs several times, the content owners are the puppet-masters in the TV ecosystem
- 45. Thabo Makenete, Universal Service and Access Agency of South Africa USAASA‟s role in building the digital TV industry of Africa
- 46. Why the need for subsidies? • Looming deadlines – ITU (2015) and Policy (2013) • Short migration programme (towards 2013 or 2015) • Market forces may not be enough to depend on, especially for those needy TV households (more than 5 Million TV households may be considered needy) • South Africa needs to speed up the process of ensuring that needy TV households migrate to Digital TV and are part of the digital revolution • Through the USAF, USAASA will facilitate the speed up of migrating needy TV households to Digital TV (STB Subsidy Programme)
- 47. Contributing to the South African digital TV industry Manufacturing Distribution Retailing Installing • USAASA‟s STB Subsidy Programme will contribute to the STB building blocks of the Digital TV industry value chain • Subsidies to +5 Million needy TV households towards the cost of an STB, contributing to – Manufacturing of those STBs by local manufacturers – Distribution to all areas, including far flung rural areas – Retailing, with more focus in rural areas where many of the target TV households are located – Installation of STBs in households that may not be able to self install
- 48. Extending contribution to the African digital TV industry • Through subsidization of locally manufactured STBs, local intellectual property will be developed, which may be shared and further developed within the continent • With the STB Subsidy Programme, we will be able to share knowledge on o Subsidizing needy TV households and developing systems and processes to achieve this o Reaching TV households in rural areas and ensuring a less cumbersome process o Installation support for needy TV households that may not be able to self install
- 49. Key Points • Voucher system is likely • In some neighborhoods up to 75% of needy homes could need installation support, though 25% would be a broader market figure • Motivation will be critical, as in other countries advertising the benefits (more channels, radio, better quality, education services, etc.) as well as making it fashionable will be key. • I remain perplexed on the need for local manufacturing. I understand the need to create jobs, but perhaps jobs in STB manufacture are not the best use of Africa‟s resources. Perhaps training to create the applications and services that will run on the STBs (in Africa and the rest of the World) would be a more future proof use of investment, and simply buy the boxes from one of the many large volume suppliers in Asia.
- 50. Simon Drinkwater, LimeLight and John Schalkwyk, BCX Role of Content Delivery Networks in IPTV and OTT TV
- 56. Key Points • CDNs are the hidden work horse of service delivery over the internet • Without Limelight OTT TV is not possible • BCX has licensed Limelight‟s technology to create a regional CDN, linked to Limelight‟s global CDN • Enables Limelight to deliver both globally and locally
- 57. Jacek and Marek Dziembowski, Antfarm Why Local is better for Content Deliver Networks
- 58. CDN elevator pitch – Introduction • What exactly is a CDN, why is it necessary? • A simple definition • A CDN is a network solution designed specifically to address the challenges of serving content across bandwidth constrained network topologies e.g. Internetworks, private & public WANs. • Internetworks have bottlenecks • Internetworks are by design, inefficient at transporting high bandwidth or large volumes of content – bottlenecks occur at locations of high traffic concentration e.g. long distance backhaul links, ISP peering points etc. • Content distribution • A CDN can overcome bottlenecks by distributing content to the Internetwork edge or by offloading traffic from congested locations within a network. • Sample CDN performance metrics • Fast response / low latency • Reduced connection time • Reduced buffering (streamed media) • Highest quality content is served (for adaptive streaming)
- 59. Industry perspectives – logistics analogy* • Global logistics: Internet global logistics: oil tankers, container ships, global CDNs aircrafts Regional Logistics: Internet regional logistics: Trains, freight, local aircraft, National / local CDNs (inter/intra national couriers. ISP) Local Logistics: Intranet logistics: Couriers (door-to-door deliveries), In-corporate, private CDNs the postman, mail, newspapers etc *reference to JetStream, http://www.jet-stream.com
- 60. Industry perspectives – why local is lekker? • Why a local CDN? • Closer to end users, improved CDN performance • Improved quality of adaptive video streams • Lower latency / faster response / connection times • Reduced buffering • Ability to overcome capacity constraints / bottlenecks • Geographic distribution of nodes (inter & intra ISP) • Higher Capacity • On-net within the ISP network (Intra-ISP) • Off-net across ISPs (Inter-ISP) • Reduce peering traffic between ISPs • Operational cost savings • Intra-ISP: traffic is offloaded from expensive WAN / backhaul links • Inter-ISP: ISP peering traffic cost savings • Closer to clients • Enterprise / private CDN integration
- 61. Antfarm perspective – background Who is Antfarm? • A brief history • Take to market: • Streaming media service provision • Using Antfarm local CDN and /or integration to global CDNs • Streaming media systems integrator • Current service specialization / product offering: • 24 x 7 live streaming (Internet radio, video etc) • Live event-based streaming i.e. webcasts • Provision & integration of streaming media solutions (encoding solutions, enterprise CDNs etc)
- 62. Antfarm perspective – live stream workflow CDN 1. Capture 2. Encode 3. Relay 4. Distribute 5.Consume
- 64. Antfarm perspective – CDN relevance • Antfarm legacy CDN: • History • Purpose built in partnership with Internet Solutions • NetApp-based appliances using Cisco WCCP for redirection • Benefits derived: • Adoption of a new business model (uncapped streaming) • Captured radio streaming market • Improved experience for end users (no capping) • Challenges encountered: • Vendor lock-in as a result of proprietary technology (inability to adapt to changes in codecs / formats etc) • Limited upgrade path • Vendor dissolution (stream caching capability) • Peering issue with SAIX
- 65. Antfarm perspective – CDN relevance • Antfarm current CDN: • Description: • Inter & Intra-ISP architecture • Scalable architecture – metro / satellite node model • server based architecture – less expensive, generic H/W & best of breed media application servers • format agnostic • Purpose built in fulfilment of Antfarm services e.g. live streaming, webcasts etc. • Benefits derived: • Ability to absorb „flash crowds‟ / peaks of high demand • Ease of integration to global CDNs • Ease of upgrade (vendor agnostic) • Ease of scalability (new nodes in Africa, in country)
- 66. Antfarm perspective – CDN relevance • Relevance of a local CDN to Antfarm? • Assumes the Distribution role in the 5 step live stream workflow • Used for local* content distribution in fulfilment of streaming media service offerings: • Provision of permanent, live streaming services • Capacity / performance to serve the local market • Progressive billing model facilitates cost-effective local streaming media distribution • Service flexibility / adaptability (specific client requirements) • Supports event-based live webcasts • Ability to absorb high capacity webcasts (via Intra & Inter-ISP distributed architecture) • Custom integration solutions • Enterprise / private CDNs * Antfarm CDN includes an international footprint
- 67. Key Points • Antfarm started in 2000, recognizing the need for CDNs very early on • They‟ve created a business in Africa focused on delivering a range of services on top of their local CDN for radio stations and businesses • They‟re starting to see TV channels also following the model of the radio stations in broadcasting online • Provides a great example of the need for a complete wrap of services in helping businesses and broadcasters deliver their content with a great experience online.
- 68. Torsten Hoffmann, Global Media Consult Understanding Worldwide Case Studies in 3D
- 69. Popular Science, February 1962:
- 70. 48 years later: Telegraph, March 13th 2010
- 71. Movie Theatres • 22,000 screens worldwide (Jan 2011) (g) 3D Television • 87% of owners are happy (a) • Growth per quarter 100%+ (b) • Prices of 3DTVs drop by up to 10% per month ( c) • 160 million units shipped in 2015 ( c) • 15 million units in USA by 2012 (f) Science • Viewers are more “attentive and immersed” (d) • 15% higher retention for advertisement is higher (e) Sources: (a) Cable & Telecommunications Association for Marketing (b) DisplaySearch ( c) iSupply (d) MindLab (e) James Stewart OCE (f) Futuresource Consulting (g) Digdia
- 72. 900 million devices by 2014
- 73. 3D TV Channels • Only a few dozen 3D Channels today • 100 3DTV Channels by 2014 (a) • Sport is a major driver (NBA finals, Wimbledon, Football) Few dozen VOD Platforms • Premium Prices • Heavy Usage • Embedded on TVs (LG, Samsung) Sources: (a) InStat
- 74. According to Al Caudullo at 3DGuy.tv there have been about 90 movies from the 1950's till 2000, and since 2005 till present over 100 more. Upcoming 3D Titles (many Sequels and Remakes): Resident Evil: Afterlife, Happy Feet, Ice Age Sequel, Madagaskar 3, Star Trek 2, Tintin (S.Spielberg), Superman, Cats&Dogs 2, Fantastic Four, Spider Man 6, Titanic 3D (Remake), Wild 3D (IMAX), Jillian's Travels, Quantum Quest (NASA), Safety Geeks (series), "The Legend of the Guardians“, Bulletproof (series), Starfish Cove, David Attenborough's Flying Monsters, TT3D, Gnomeo and Juliet, music performances, and ALL major sport events including NBA, Football, Darts, Tennis, Golf, …
- 75. More Movies are in the pipeline. Rumors include: Men in Black 3, Beowulf, the Little Prince (series), The Invention of Hugo Cabret (Martin Scorsese), Don Quixote 3D, Montreux Jazz Festival, Coronation Street, Arabia, dozens of music concerts and summer movie festivals, Winx Club (series), Burning Man 3D, Drive Angry & A Very Harold & Kumar Christmas 3D, Texas Chain Saw Massacre, Sher Khan, Napoleon 3D, MaeNok (Horror), Pororo - the little penguin, Ghost Hotel, Dark Truths, Final Destination 4, Green Latern by Sony Imageworks, Cirque du Soleil, A Fast Parade, Abraham Lincoln: Vampire Hunter, The Avengers in New Mexico, The Croods by Dreamworks Animation 2013, Underworld 4, Homage to Homer , MotorStorm Apocalypse 3D, Saga about Raakvile, Carnival in Rio de Janeiro, Ubisoft is developing 3D feature films for three of their most popular franchises: Ghost Recon, Splinter Cell and Assassin‟s Creed
- 76. Production Companies are switching to 3D “3D is becoming a predominant mode of production according to a survey of film, TV, commercial and corporate media production professionals. Indeed, the survey Media Services, a leading entertainment accounting, payroll, crew booking and software providers [sic], revealed that nearly half of houses say that their business will focus on 3D film and 3D TV production in the next five years.”
- 77. Our s3D Movie Portfolio for 2011
- 78. Our Non-Fiction s3D titles
- 79. Key Points • Though the glasses are a pain, when the content is compelling, it transforms the experience • 3D pricing is around HD pricing – its hard to add a premium at the moment as the market is in development • Diversity in consumption is the key factor to understand o Not all viewers will watch 3D (ever) o However, enough in the industry think there will be a significant audience, where producing 3D content will give their content an edge in the competitive market of viewers attention.
- 80. Wild Earth, Graham Wallington Broadcasting in 3D – the Practical Realities of 3D
- 81. Where is WildEarth? • 3DTV channel • Non-linear production and licensing • Internet: o iPad o Roku o Web (wildearth.tv) o Re-distribution (Ustream, YouTube, DailyMotion, Justin.tv and Livestream)
- 82. Getting out of Africa! • IP from Djuma to London • The long fat pipe • Window sizes and lost packets • Wireless networks • The satellite solution
- 83. London to the world • Cloud Based Master Control • Hosted Master Control • UDP, the proxy and the decoder • Client head-ends • A global IP footprint (less opex more capex)
- 84. 3D on the Internet • YouTube and wildearth.tv • Cinemizers • iTunes • Connected TV and OTT
- 85. Economics of LIVE streaming • Bandwidth costs are plummeting • Video advertising is growing • In-stream advertising = revolution. Why? • Birth of the ad platform
- 86. Some examples • AfriCam (1998 – 2001) o JPEG refresh = page views = banners with low bandwidth = profits o 56kbps stream for $5.99/month x 2000 subs = insolvent! • Hornby Island eagles (2005) o 55,000 concurrent viewers o Huge bandwidth bill = massive losses! • Lily the bear (2010) o 50,000 concurrent viewer peak o 8,000 concurrent average for 2.5 months o $15,000 profit • Decorah Eagles (2011) – one of 100 eagle nest cams. Why this one? o 187 million views o 150,000 concurrent viewer peak o 100,000 concurrent average o Massive profits!
- 87. What‟s next? • The next Decorah eagles will make a fortune: o 100,000+ concurrent LIVE viewers o A $2.50 CPM per 1,000 overlays o An overlay every 60 seconds o That‟s $250.00 per minute revenue!! o With $16.00 per minute bandwidth costs. o You do the math … • Google buys Hulu. Why?
- 88. Key Points • Content is critical to whether 3D matters • Combining live, 3D and „over the top‟ creates compelling and unique experiences for specific content types, e.g. Nature • Graham quoted gross revenues from some events of nearly $500k (given their specific platform) • Clear we‟ve barely scratched the surface of the enormity of the changes new TV technologies, networks, platforms and business models will unleash