Sumul bakery
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1) The document discusses plans for launching a new premium bakery brand by Sumul, including potential names, logo options, and a phased launch strategy. 2) It proposes a media mix for the launch including 40% social media, 30% print media, 10% electronic media, and 20% outdoor media. 3) The strategy aims to build trust in Sumul and engage target audiences through contests, press releases, and exploiting social media platforms to promote the new bakery products online.
Sumul bakery
- 1. PRODUCT INNOVATION & EXTENSION SUMUL BAKES
- 2. CONGRATULATIONS FOR FORAYING INTO NEW SECTION STEP TOWARDS BAKERY
- 3. SUGGESTED NAME Meaning: It is a Spanish word which essentially means Bakery or a bread shop. The Bageri is a Swedish word which means the place for baking bread; a bake house. It also means the trade of a baker. Of the Meadow, having a status of a king or a queen. It signifies that the bakes from Sumul are of Royal standard. It also gives an authentic image to the bakery.
- 4. LOGO OPTIONS OPTION 1 OPTION 2 OPTION 3
- 5. LOGO OPTIONS OPTION 4 OPTION 5
- 6. LOGO OPTIONS OPTION 6 OPTION 7 OPTION 8
- 7. SUGGESTED NAMES From Contest Entry BAKE MY DAY BAKE n BETTER BAKE BITE BAKE BASKET SUMUL BAKER’S PRIDE SUMUL BAKERY PARADISE SUMUL BAKERY BAZAR SUMUL WONDER SUMUL ENRICH SUMULICIOUS THE BAKESMITH CHIEF BREAD MAKER BREAD BASKET OF INDIA BAKE HOUSE BAKER KING
- 8. LOGO OPTIONS OPTION 9 OPTION 10 OPTION 11
- 9. THE LAUNCH INTRODUCING INTERNATIONAL STANDARD PREMIUM BAKERY in INDIA
- 10. PHASE WISE STRATEGY A SYSTEMATIC BLUE PRINT PHASE 1 GUJARAT + MAHARASHTRA A smooth plan to penetrate into market systematically. PHASE 2 METRO CITIES DELHI - KOLKATA - BAGALURU - CHENNAI PHASE 3 TEIR 1 CITIES PUNE - HYDERABAD - CHANDIGARH - DELHI NCR PHASE 4 TEIR 2 CITIES followed by cities of preference.
- 11. CURRENT MARKET SCENARIO The instability in Indian economy has resulted into more engagements in different Media in search of News and information THE CHANCES OF PROSPECTS COMING ACROSS YOUR COMMUNICATION HAS INCREASED CONSIDERABLY THE BEST WAY IS TO ENGAGE PROSPECTS TO YOUR BRAND DIRECTLY The instability has also led into the need of Building Trust
- 12. SUMUL being a Co-operative Milk Union can very well utilize the GOODWILL BUILDING TRUST & ENGAGING TARGET GROUP ISSUING A PRESS RELEASE + PUBLIC NOTICE Executing a Contest
- 13. Keeping the nature of our product “Premium Bakery” we need to exploit Social Media Considerably PUBLIC NOTICE + PRESS RELEASE NEWSPAPER Blogs Magazines Social Media Networks
- 14. PRESENTING it as an ACHIEVEMENT First time ever a regional Co-operative Milk Union LAUNCHES A PREMIUM BAKERY CHAIN. A great achievement by Gujarat’s Largest Milk producer SUMUL
- 15. It has already created buzz. Which can be seen by the great number of entries we received. Pre Launch CONTEST (ALREADY EXECUTED) Now we need to carry out LAUNCH & POST LAUNCH Activities
- 16. SOCIAL MEDIA PRINT MEDIA ELECTRONIC MEDIA OUTDOOR MEDIA LAUNCH MEDIA MIX These three media platforms must be exploited in order to get maximum reach SOCIAL MEDIA – 40% PRINT MEDIA – 30% ELECTRONIC MEDIA – 10% OUTDOOR MEDIA – 20%
- 17. BAKERY products are highly ordered online. Social Media is the major platform to grab our Target Audience. SOCIAL MEDIA Contest Promotion using Google Ad words Online Ads on Website with High Visitor Ratio. Social Media Pages Paid Ads on Social Media
- 18. Using Traditional media Non- conventionally (Newspaper+ Magazines) PRINT MEDIA An Advertorial + Contest Sky Bus Giving QR Codes and connecting them to Website and get registered automatically.
- 19. Television + Radio ELECTRONIC MEDIA Ads of 30 Sec announcing the launch of “Premium Bakery” Non- FCT Campaign on News Channels
- 20. THANK YOU