Audience research - Survey
Ellie Dawson
Age and gender
the majority of the people who
answered my survey were women.
There were 11 men which will help
my survey a little because it means I
have had some male feedback
about domestic violence in men
also. I also had quite a wide range
of ages answer my questions which
helps because I get a broad
selection of opinions and from
there being so many people 25+ it
may mean that people with more
experience have given me an
insight.
Experience
In terms of getting responses from
people with experience, I actually
ended up with more than I expected.
When people selected ‘yes’ to
question 4, I asked them which
gender the person who they knew
was, and a lot said female, but more
than I expected said male too. This
will help with my research because it
will give me ideas about how many
people are aware of domestic
violence in men and people’s
experiences and opinions.
Commonness
This question will particularly help with
my research because it shows what
knowledge people have about the facts
and figures of domestic violence in
men in comparison to women. The
questions shown here were closer to
the actual figures but a few people said
things like “Not very common because
men can defend themselves better”
which is the reason I am doing this
campaign, people think men cannot be
hurt because they are physically
stronger, this question has made me
realise how much more knowledge and
education people need about male
victims.
Knowledge
This question has helped
me realise that there are a
lot of people that need
more knowledge on
domestic violence in men.
Opinions
This question has encouraged
me to make my campaign really
show that domestic violence in
men and women are both as
important as eachother. This is
because there are a lot of
people that think women victims
are more important because
they “aren’t as strong” but I
want to make it clear to people
that it mentally and physically
affects men just as badly.
Opinions
My campaigns aim is to make
men speak out and make them
feel like they can speak out
more. One particular comment
encouraged me: “Because men
are less likely to speak about it”.
But this is because there are not
enough campaigns so they
probably do not feel as
important or like it matters. This
will help my research because it
has made me realise my main
focus.
Awareness
I was happy to see on this
question that a lot of people are
aware of help there is. Although
there are still a lot of people who
do not or who are not sure,
which is again why I am doing this
campaign, on the poster I create I
will put a number to call and an
email/website for people who
need it, because there are too
many people who do not know
who to turn to, especially men.
Opinions
Nearly all the people who answered my
survey answered yes to this question. The
3 people who said no gave reasoning like
“They do not speak up” or “They do not
want to come forward and appear ‘weak’
from being abused by a woman” are the
people I am aiming my campaign at, (as
well as male victims of course), but not
just the victims, I would like to tackle the
ignorance in this social issue and stop
people from thinking that men don’t
deserve awareness because “they don’t
speak up”, the more we campaign for
them, the more they will feel supported
and the more they will possibly speak up.

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Survey analysis

  • 1. Audience research - Survey Ellie Dawson
  • 2. Age and gender the majority of the people who answered my survey were women. There were 11 men which will help my survey a little because it means I have had some male feedback about domestic violence in men also. I also had quite a wide range of ages answer my questions which helps because I get a broad selection of opinions and from there being so many people 25+ it may mean that people with more experience have given me an insight.
  • 3. Experience In terms of getting responses from people with experience, I actually ended up with more than I expected. When people selected ‘yes’ to question 4, I asked them which gender the person who they knew was, and a lot said female, but more than I expected said male too. This will help with my research because it will give me ideas about how many people are aware of domestic violence in men and people’s experiences and opinions.
  • 4. Commonness This question will particularly help with my research because it shows what knowledge people have about the facts and figures of domestic violence in men in comparison to women. The questions shown here were closer to the actual figures but a few people said things like “Not very common because men can defend themselves better” which is the reason I am doing this campaign, people think men cannot be hurt because they are physically stronger, this question has made me realise how much more knowledge and education people need about male victims.
  • 5. Knowledge This question has helped me realise that there are a lot of people that need more knowledge on domestic violence in men.
  • 6. Opinions This question has encouraged me to make my campaign really show that domestic violence in men and women are both as important as eachother. This is because there are a lot of people that think women victims are more important because they “aren’t as strong” but I want to make it clear to people that it mentally and physically affects men just as badly.
  • 7. Opinions My campaigns aim is to make men speak out and make them feel like they can speak out more. One particular comment encouraged me: “Because men are less likely to speak about it”. But this is because there are not enough campaigns so they probably do not feel as important or like it matters. This will help my research because it has made me realise my main focus.
  • 8. Awareness I was happy to see on this question that a lot of people are aware of help there is. Although there are still a lot of people who do not or who are not sure, which is again why I am doing this campaign, on the poster I create I will put a number to call and an email/website for people who need it, because there are too many people who do not know who to turn to, especially men.
  • 9. Opinions Nearly all the people who answered my survey answered yes to this question. The 3 people who said no gave reasoning like “They do not speak up” or “They do not want to come forward and appear ‘weak’ from being abused by a woman” are the people I am aiming my campaign at, (as well as male victims of course), but not just the victims, I would like to tackle the ignorance in this social issue and stop people from thinking that men don’t deserve awareness because “they don’t speak up”, the more we campaign for them, the more they will feel supported and the more they will possibly speak up.