Swot Analysis
- 1. SWOT Analysis Bhaski- Warrior groups June 16, 2009
- 2. What is SWOT Analysis? A technique that enables group of individual to move from everyday problems and traditional strategies to fresh perspective June 16, 2009
- 3. SWOT is acronym for: S - Strengths W - Weaknesses O - Opportunities T - Threats Internal Environment External Environment June 16, 2009
- 4. Strength Any existing or potential resources or capability within organization that provides a competitive advantage in market Example : Strong distribution network Intense Staff Commitment an Loyalty Increasing profit margin Question 1: Can you identify some of your organization strengths ? June 16, 2009
- 5. Weaknesses Any existing or potential force which could serve as barrier to maintaining or achieving a competitive advantage in market Example : Lack of clear company strategy Lack of training opportunities of using new software Question 2: Can you think of some of your company's weaknesses ? June 16, 2009
- 6. Opportunity Any existing or potential force in the external environment that if, properly leveraged, could provide competitive advantage Example : Organization’s geographic location New technology Question 3: Can you think of some opportunities available to your com company ? June 16, 2009
- 7. Threat Any existing or potential force in the external environment that could erode a competitive advantage Example : A New competitor entrant A recession, rising interest rates or tight credit lines Question 4: Can you think of some threats to your business? com June 16, 2009
- 8. Aim of SWOT Analysis Take advantage of strengths and opportunities Minimize weaknesses and eliminate threats June 16, 2009
- 9. Who Needs SWOT Analysis? A company When revenue, cost and expense targets are not being achieved Market share is dropping Industry conditions are unfavorable Want to launch new business venture etc.. June 16, 2009
- 10. Who Needs SWOT Analysis? A Department/Business Unit When a team has not met its target Customer service can be better A new business unit to pursue a new business A new team leader is appointed etc.. June 16, 2009
- 11. Who Needs SWOT Analysis? Job Holder When a supervisor has issues with work outputs; Assigned to a new job; New financial year- fresh targets; Job holders seeks to improve performance on the job etc.., June 16, 2009
- 12. How to do SWOT Analysis Analyses Internal & External Environment Perform SWOT Analysis and document Prepare Action plans Step 1 Step 2 Step 3 SWOT Analysis is useful only when action plans and strategies are developed from the results June 16, 2009
- 13. Benefits of SWOT Analysis Solving problems Implementing change Developing strategies for achieving the organization's Objectives and mission June 16, 2009
- 14. Brainstorming – Key Ingredients for SWOT SWOT analysis will be useful if: You are thinking outside the box Availability of varied perspectives- group discussion Liberty to say your mind Willingness to break way traditional methods Appetite for change June 16, 2009
- 15. Some Brainstorming Rules June 16, 2009 Always ask questions Seek first to understand before being understood Have fun!!! Be open-minded Everyone must participate No idea is stupid, everyone’s contribution is valid and important You don’t have to agree with anyone else Build on the ideas of others- use initial ideas as a jumping -off point for more ideas
- 16. Sample Questions June 16, 2009 Strength Weakness Which strengths are unique to the team? What are we good at doing? What are the things that had gone well? What should be done better in the future? What knowledge do we lack? Which skills do we lack? What system do we need to change?
- 17. SWOT Worksheet June 16, 2009 Strengths Weaknesses
- 18. Strategies & Action Plans June 16, 2009 S/N What Who When Target 1 2
- 19. Strategies & Action Plans June 16, 2009 S/N What Who When Target 3 4
- 20. Lessons Learnt Homework: Do a SWOT analysis for your job. Invite someone to brainstorm with you June 16, 2009