Target audience for indie rock music
- 1. Target audience for Indie-Rock music By Sophie Marina Billington
- 2. AGE GREEN = YES they do listen to indie-rock music RED = NO they don’t listen to indie-rock music From the responses to my survey, I can clearly see that the most ‘Yes’ answers to the question ‘Do you listen to indie-rock music?’ are in the 16-25 age group. Only one person in these age groups answered ‘No’.
- 3. GENDER • From the results I collected, there is not much difference between the number of female indie-rock listeners and the number of male indie-rock listeners. • However, I must note the one female 21-25 year old who answered ‘No’ to the question ‘Do you listen to indie-rock music?’ • There is a possibility that slightly more males than females listen to indie-rock music, and I will demonstrate this possibility in the next slide...
- 4. ‘NME’ MAGAZINE TARGET AUDIENCE INFORMATION • NME magazine is an indie-rock magazine for young people in the UK. • It is published by IPC Media, and I was able to find some information about it’s target audience on the IPC website (shown on the next slide...)
- 5. “Intensely engaged audience of “66% male, 34% female” 16-24 year olds” This is describing the gender This supports my audience differences in the readership of research which found that 16-25 year this particular magazine. My olds are the target audience for indie- research into the target audience rock music. of the indie-rock genre found no significant difference in the percentage of male and female listeners.
- 6. MY TARGET AUDIENCE • From all of the data I have collected, I can see that my target audience are between the ages of 16 and 25 • My target audience are predominantly White British • However it also includes those from the following ethnic groups... Black British Indian Mixed Continued on next slide >>
- 7. • There is no significant difference in the amount of males and females in my target audience – only a slight one (approximately 55% Male, 45% Female) • Most of the people in my target audience are students or working in the humanities/arts field (art/design, personal care, admin) • It is likely that my audience do not earn at all (students) OR earn a wage of around 21,000- 25,000 a year.
- 8. TARGET AUDIENCE PSYCHOGRAPHICS MY TARGET AUDIENCE (FOR INDIE-ROCK MUSIC) ARE LIKELY TO... • Be a student • Enjoy spending time with friends & going to gigs • Own an iPod/iPhone & listen to music on the go • Feel that music is a large part of their life • Wear skinny jeans, logo/band t-shirts, checked shirts, plimsolls, Converse, Vans, Doctor Martens • Shop at stores like Topshop, Urban Outfitters, H&M, Asos, H&M, Monki, Rokit, HMV and charity shops • Likely to play an instrument like the guitar, drums, bass Continued on next slide >>
- 9. • Blog on sites like tumblr or blogger • Likely to also enjoy ‘indie’ films (e.g. those found at the Sundance film festival) • May drink alcohol/smoke
- 10. WHAT MY TARGET AUDIENCE MAY LOOK LIKE Image from www.thingsbecomethings.blogspot.co.uk Image from favim.com Image from sugarscape.com Image from fashionfame.com Image from Image from favim.com weheartit.com
- 11. MY TARGET AUDIENCE’S LIKELY OCCUPATIONS STUDENT ARTS/MEDIA ADMIN Image from liv.ac.uk Image from myerscough.ac.uk Image from ulfaharts.co.uk PERSONAL CARE AND SERVICE Image from Image from Image from Image from dbda.wordpress.com luxuryandstyle.co.uk learnthat.com tutor2u.net