Target audience - Improved
- 1. Ben Walker A2 Media RingwoodSchool Target Audience for Music Video Avicii – TheNights Age My musicvideowill be directedatindividualsaroundmyage – slightlyyoungertoslightlyolder. Maybe 15 – 25 yearsold.The reasonbeingthatthistype of musicisnot generallylistenedtoby youngerpeople than15 because of the type of situationthismusicisplayedin. Likewise,once overa certainage,musictaste tendsto not be quite as upbeatandfastpaced because of the nature in whichpeople of 25+ listentomusic.Music like this,of the Dance Popgenre are generallyplayedin clubsand partieswhicheitherside of myage range isn’treallyapplicable.Also,the generationolder than 25 yearsoldare listeningtodifferentmusicastheyhave beenaroundlongertowitnessand listentoa whole othergenre of musicthat15 – 25 year oldsmayhave onlyeverheardon a rare occasion. Furthermore,afterplayingmysongtovariousmembersof myfamily,aged15 – 70, itwas onlythe youngeragedmembersthathadeverheardmy songor of the artist (Avicii). Gender Avicii - The Nightsinno wayhas a genderspecificaudience.Although,inthe video,itasonand a fathersayinggoodbye toone another,there isnoreasonwhythe lyricsand videocouldbe applied to a daughteras well. The proportionof menandwomenthatare intoDance Pop musicisvery variedandis almostimpossible topredictasthere are a mix of menand womenthattake part in the activitiesmentionedabove.However,inmostcasesitisa more male-basedtargetaudience andfor thisreasonI will directingmyvideoatamore male basedaudience –probablyincludingaFather and Sonas opposedtoa Father/MotherandDaughter. Themes and Links to Audience - Nightclub - Dancing - Family links - Adolescents - Students - Adventure - Travel - Expressive Occupation Occupationisa hard area to linkto target audience asbecause myaudience isoveralarge range of age andalso hasno genderspecifictarget. There isalsonoguarantee asto whattype of career/occupationafanof Dance Pop wouldhave,letalone overarange of 10 years. Statistics of Target Audience 4Music is one of the biggestTV channelsforMusic.It playsupcomingartists’songsandvideoof mainlythe Popgenre.Of its10.5 millionviewsmonthlyaudience,almosthalf of those are by 16 – 34 yearolds. Across6 monthsin2015, more than 1 outof every4 posts at a concertoccurred duringa live EDM(ElectronicDance Music) musicevent,equatingtoroughly17 millionsocial mediaposts overthe course of the year aboutEDM.