Target audience part 2
- 1. Target Audience And classification part 2 Age Our group will be targeting and age group of 16-25 year olds as they seemed the most appropriate of target audiences to watch and enjoy our group’s music video, especially after collecting the data from our questionnaire analyses. We feel as though this age group will find the narrative based theory of love and happiness interesting and those much more enjoyable than the older generation. My group and I have looked at other Rihanna and Chris Brown videos and the normal conventions that apply in each of their videos. The flashing semi-naked images and swearing meant that we decided to deem their videos at a PG15, which is what we’ll rate our video at. Ethnicity The protagonists of our music video casting will be Black rather than Caucasian to imitate the conventions of a Rihanna or Chris Brown music video as those two artists are black and normally feature in their music videos with a Lover/ex who is likely to be black. The other reason for keeping the protagonists Black is because this was the type of peopled that we were able to use for cast in our music video production. Our video will be shown on Youtube so it would appeal to the audience of Rihanna’s and Chris Brown’s.
- 2. Gender Our main protagonists are both, male and female. We are aiming that our video will appeal to young males and females as that is what is provided in the music video. We also hope it attracts audience’s that are in couples or relationships as they may feel that the video related to them. Nationality/Region Our cast is from London which does make it easy to appeal to a wide audience as Londoners’ have a recognisable accent and will appeal to British speaking or understanding individuals all over the world.