Target audience presentation
- 1. TARGET AUDIENCE By Aisha Khatun-Ali
- 2. MY AUDIENCE POP GENRE
- 3. AGE My intended target audience are teenagers, who are aged 11-16 years old. The language used will be suitable for my target audience because it will be in their stereotypical dialogue e.g colloquial language. The coverlines will also have context which would appeal to the demographic age stereotypes.
- 4. GENDER I am adhering to conventional pop magazines by aiming my magazine towards the female gender. This will influence the connotation house style e.g pink connotation to femininity.
- 5. PSYCHOGRAPHICS Teenage lifestyles are revolved around everyday media. This shows that iconic celebrities will be what my intended target audience listen too. They also would have interests in music which holds opinions. These opinions have the potential to be viral marketed which could promote the magazine. The magazine must be entertaining so that it engages the intended target audience and makes them want to act through purchase. Coverlines that could interest them include featured interviews and information you can get in social networking websites such as twitter.
- 6. SOCIO-ECONOMIC GROUPS Teenagers are categorized under E which are people who have no income and are not economically active. This means that they get their wealth from their parents which allows them to purchase items such as magazines. I believe for Rising star to be successful, their should be monthly editions so that some of the teenage wealth can be spent on magazine purchase. This will help develop brand value. The future goal of my intended target audience would be meritocracy so they can afford more luxuries, more than their parents, through the education system.