Target audience profile
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The target audience for the music video is 15-30 year olds, particularly females, due to the singer Sara Bareille's target demographic and the domestic abuse narrative of the video. It aims to reach this age group through social media, YouTube, and other hard copy promotions. The video will portray a strong female character who is still in love with her abuser to raise awareness of domestic abuse sensitively and engage the middle and working class viewers who may relate to the topic from their own experiences.
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Target audience profile
- 2. AGED 15-30 YEAR OLDS We decided on this age group due to the narrative of our music video. The video we have planned consists of domestic abuse being applied, therefore we decided that an older target audience would be appropriate. Due to Sara Bareille’s target audience it is teenagers and young adults due to her type of music and it heavily be related to relationships. Having a large target audience like we have chosen we will promote our star through a number of methods including social media pages, Youtube and through a hard copy of some sort so that all of our methods are appropriate to our target audience.
- 3. AUDIENCE: FEMALE Sara Bareille’s music is very female based and has a large female following. We are going to target women by showing our actress Sophie as a strong female, however due to our video being based around abuse she is going to be portrayed as being still in love with the male which she was abused by. However this topic is one that needs to be dealt with tastefully due to quite easily being able to offend people with the narrative. We will target the audience we want by using a very serious problem and promoting the situations that could be surrounding a domestic abuse relationship.
- 4. SOCIAL GROUP Our target audience social group will be middle class people, working class. This is our target audience social group due to the genre of the music video and some of the target audience will be able to relate to the video due to their own experiences.