Teaching Old Markets
New Tricks
Jennifer Dunnam
Interaction Designer   frog
Food Spotting | Mobile App   Chi’Lantro | Food Truck
Where can I
find heirloom
 tomatoes?
Ownership & Investment

                                            crowd-sourced
                                            project funding




                                new products
       collective ownership     and services
         and shared risk        for customers




              What if the city owned the farm?
Location & Distribution
                                                                socially networked
              customers request delivery                            customers
               services and notifications




                                  location   location




                                  products   requests




                                   events    activities




                                             vendors post daily events
        mobile & responsive                    and product listings
        network of vendors




          What if the market followed the crowd?
Participation & Exchange

                   customers buy items directly
                   from their neighbor’s garden
     I need more
        carrots!




                                                     vendors add surplus
                                                     items to market sales


                              gardeners post
                              surplus items online




    What if garden surplus could generate quick cash?
Teaching Old Markets New Tricks

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Teaching Old Markets New Tricks

  • 1. Teaching Old Markets New Tricks Jennifer Dunnam Interaction Designer frog
  • 2. Food Spotting | Mobile App Chi’Lantro | Food Truck
  • 3. Where can I find heirloom tomatoes?
  • 4. Ownership & Investment crowd-sourced project funding new products collective ownership and services and shared risk for customers What if the city owned the farm?
  • 5. Location & Distribution socially networked customers request delivery customers services and notifications location location products requests events activities vendors post daily events mobile & responsive and product listings network of vendors What if the market followed the crowd?
  • 6. Participation & Exchange customers buy items directly from their neighbor’s garden I need more carrots! vendors add surplus items to market sales gardeners post surplus items online What if garden surplus could generate quick cash?