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Technical SEO Factors

Rob Bertholf, profile picture
Rob Bertholf

The document provides information about technical search engine optimization. It discusses how search engines work by crawling websites to index their content. It covers HTML best practices like internal linking, XML sitemaps, and the robots.txt file which allow search engines to properly crawl and index a site. The document also discusses technical aspects that search engines look at like server response codes, redirects, and ensuring pages have proper context through tags and page titles.

Marketing
Related topics:
On-Page SEO • Content Marketing
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@Rob Bertholf Technical SEO __ @Rob on...
@Rob Bertholf WiFi Access Login: ________ Password: ________
@Rob Bertholf @Rob HELLOmy name is
@Rob Bertholf @Rob’s Experience
@Rob Bertholf @Rob’s Geek Cred @Rob WordPress Plugin Developer <> #IRC Operator @Zeppo Former Board of Directors Information Management Staff Sergeant US Air Force Software as a Service Architect / Growth Hacker CC Creative Commons Contributor Wikipedia Editor PATENT APPLICATION #US20060294199 Systems & Methods for a Standard Web Platform
@Rob Bertholf Search Engine Optimization Expert Google Search Engine Optimization Expert @Rob Bertholf | Search Engine Optimization Expert rob.bertholf.com Hi, I’m @Rob on Twitter. California guy living in Honolulu, Hawaii the last 10 years. I teach at University of Hawaii’s PNM program and I am passionate about Development, Social Marketing Strategy, Web Analytics & Conversion optimization. Search engine optimization - Wikipedia en.wikipedia.org/wiki/Search_engine_optimization About 22,500,000 Results
@Rob Bertholf Get Social! #UHPNM Pacific New Media @pacificnewmedia Follow @PacificNewMedia Excited to speak at #Clarity15 on #SEO #KPI’s & Reporting! Rob Bertholf @Rob Follow @Rob Excited to speak at #UHPNM on #SEO & #ContentMarketing!
@Rob Bertholf Introductions :) HELLOyour name is 1) Name 2) Industry 3) Takeaway
@Rob Bertholf ● How can we improve the search experience for our visitors while serving up our content in the most effective way for a search engine to consume it ● What are the technical aspects search engines look at Desired Takeaways
@Rob Bertholf Search Engine Codependency Meeting mutually beneficial needs
@Rob Bertholf Google - Browser http://www.google.com Search Engine Google
@Rob Bertholf Search Engines Query their Index for Search Results Google
@Rob Bertholf The Index is the result of Spiders “Crawling” the Internet
@Rob Bertholf cache:cat.html Cat Page - Chrome cat.html Meow. Cat Page - Chrome cat.jpg Meow. Cat Spiders SeeHumans See Cached View
@Rob Bertholf view-source:cat.html Cat Page - Chrome cat.html Meow. Cat Page - Chrome cat.jpg <html> <head> <title>Cat Page</title> </head> <body> <h1>Meow.</h1> <img src=”cat.jpg” alt=”Cat” /> </body> </html> Humans See Spiders See HTML Source
@Rob Bertholf HTML: Hypertext Markup Language <html> <head> <title>My Page</title> </head> <body> <h1>Hello World</h1> </body> </html> mypage.html
@Rob Bertholf Anatomy of an HTML Document <!DOCTYPE> <html> <head> <title>Cat Page</title> <meta /> <script></script> </head> <body> <h1>Meow.</h1> <img src=”cat.jpg” /> </body> </html> Cat Page - Chrome cat.html Meow.
@Rob Bertholf My Page - Browser mypage.html Hello World! Click Here for Cats! Hyperlinks are fundamental to HTML & the web
@Rob Bertholf cat.html My Page - Browser mypage.html Hello World! Click Here for Cats! Meow. Cats - Browser cat.jpg Hyperlink Spiders Crawl Hyperlinks
@Rob Bertholf Likely to be indexed Likely to be indexed NOT likely to be indexed About Products Homepage Contact Internal Linking
@Rob Bertholf Likely to be indexed Likely to be indexed NOT likely to be indexed About Products Homepage Contact <a href=”cars.html” title=”Page about Cars”>Cars</a> Internal Linking
@Rob Bertholf Spiders must see (& trust) your content to index it! Avoid: ● Frames / iframes ● AJAX single page sites ● Unparsable javascript ● Flash, java or plugins ● Text in Images
@Rob Bertholf HTML Sitemaps Good for Humans Great for Robots
@Rob Bertholf Good for Humans Great for Robots HTML Sitemaps
@Rob Bertholf XML Sitemaps
@Rob Bertholf XML Sitemaps
@Rob Bertholf Sitemaps and Sitemap Indexes Sitemap files can contain up to 50,000 URLs in each sitemap. For large sites you need to break URLs up over several sitemaps. If you have more than one sitemap, you will need a sitemap index.
@Rob Bertholf XML Sitemap (Index) <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <sitemap> <loc> http://www.domain.com/pages.xml </loc> <lastmod>2015-07-19</lastmod> </sitemap> <sitemap> <loc> http://www.domain.com/products.xml </loc> <lastmod>2015-07-19</lastmod> </sitemap>
@Rob Bertholf XML Sitemap <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc> http://www.domain.com/some-page/ </loc> <lastmod>2015-07-19</lastmod> <changefreq>daily</changefreq> <priority>0.8</priority> </url>
@Rob Bertholf Homepage About Services Hidden Please DO NOT INDEX What about intentionally hidden pages?
@Rob Bertholf Tells User Agents how to treat the page <meta name="robots" content="NOINDEX"> ...or manage multiple rules in the robots.txt file Meta NoIndex
@Rob Bertholf The Robots Whisperer Control crawl via robots.txt
@Rob Bertholf Robots.txt
@Rob Bertholf Robots.txt Tells User Agents how to treat the site. Allow Disallow
@Rob Bertholf Robots.txt User-agent: * Disallow: /wp-admin/ Disallow: /wp-includes/
@Rob Bertholf Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html) User Agents User-Agent: Googlebot Allow: /
@Rob Bertholf Google’s User Agents Googlebot Googlebot-News Googlebot-Images Googlebot-Mobile Mediapartners-Google AdsBot-Google
@Rob Bertholf International User Agents Do we need international search engines crawling and indexing our site?
@Rob Bertholf Server Response Codes
@Rob Bertholf Server Codes ● 1xx: Information ● 2xx: Successful ● 3xx: Redirect ● 4xx: Client Error ● 5xx: Server Error
@Rob Bertholf Server Request: OK 200 Code
@Rob Bertholf Permanent Redirect 301 Code
@Rob Bertholf Temporary Redirect 302 Code
@Rob Bertholf Not Found 404 Code ?
@Rob Bertholf Internal Server Error 500 Code WT@#$%
@Rob Bertholf Gateway Timeout 504 Code ?
@Rob Bertholf Crawl Time is Limited
@Rob Bertholf Broken Links & Images Slow The Crawl 404 Error
@Rob Bertholf Website Cleanup Billy, clean your room!
@Rob Bertholf 1. Manually Finding Missing Pages In Google just type “site:yourdomain.com” to return a list of pages in your website that Google has in their index. Check for pages which are no longer valid or that should not appear publicly. site:yourdomain.comGoogle Search
@Rob Bertholf 2. Use Google Search Console Cat Page - Chrome https://www.google.com/webmasters/tools/crawl-errors Google Search Console URL Errors Desktop Smartphone Feature Phone Server Error Soft 404 Not Found OtherNot Followed
@Rob Bertholf 3. Run a Crawl Report w/ URL Long URL Dynamic URL 4XX Error 5XX Error 301 Code 302 Code Meta Refresh No follow Block robots Block meta- robots / (Homepage) FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /help/shipping FALSE FALSE FALSE FALSE TRUE FALSE FALSE FALSE FALSE FALSE /policies-and-programs FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /help/policy FALSE FALSE FALSE FALSE TRUE FALSE FALSE FALSE FALSE FALSE /tonneau-covers/10A50174.aspx FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /brakes/10A50530.aspx FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /seat-covers/10A52289.aspx FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /suspension-systems/10A504... FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE
@Rob Bertholf Redirecting Pages Why redirect a page?
@Rob Bertholf Fixing Broken Link on Website /old-page.html /new-page/ 404 Error Add to your .htaccess file: Redirect 301 /old-page.html http://yourdomain.com/new-page/
@Rob Bertholf Redirecting to or from http://WWW. http://mydomain.com http://www.mydomain.com WWW. Add to your .htaccess file: RewriteEngine on RewriteCond %{HTTP_HOST} !^www.domain.com$ [NC] RewriteRule ^(.*)$ http://www.domain.com/$1 [R=301,L]
@Rob Bertholf Redirecting to new domain http://olddomain.com http://newdomain.com Add to your .htaccess file: RewriteEngine on RewriteCond %{HTTP_HOST} ^olddomain.com$ [NC] RewriteRule ^(.*)$ http://newdomain.com/$1 [R=301,L]
@Rob Bertholf WordPress Rewrites index.php?id=2 /my-path/ Add to your .htaccess file: <IfModule mod_rewrite.c> RewriteEngine On RewriteBase / RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule . /index.php [L] </IfModule>
@Rob Bertholf Other Types of Redirects Note: There are other ways to redirect pages using Javascript, ASP, PHP, etc. THESE ARE NOT RECOMMENDED! They feel spammy to the search engines. Use 301 Redirects in your HTACCESS file (If on Apache).
@Rob Bertholf Editing your HTACCESS file
@Rob Bertholf What is HTACCESS? .htaccess files (or “distributed configuration files”) provide a way to make configuration changes on a per-directory basis. A file, containing one or more configuration directives, is placed in a particular document directory, and the directives apply to that directory, and all subdirectories thereof. - via Apache
@Rob Bertholf What is HTACCESS? The file you edit to manage redirects (and how page paths are handled).
@Rob Bertholf Find or Create the File You will want to edit it with a plain text editor (notepad or similar, I like “Sublime Text” editor). If the file is not there you can create one. Just name it: “.htaccess”
@Rob Bertholf WordPress “Redirection” Plugin If you are using WordPress you can use a plugin to manage your redirects. This is not as powerful but is easier to use. https://wordpress.org/plugins/redirection/
@Rob Bertholf RegEx (Regular Expression) Working Smarter not Harder with Pattern Matching
@Rob Bertholf Character Classes . any character except newline w d s word, digit, whitespace W D S not word, digit, whitespace [abc] any of a, b, or c [^abc] not a, b, or c [a-g] character between a & g
@Rob Bertholf Anchors ^abc$ start / end of the string b word boundary
@Rob Bertholf Escaped Characters . * escaped special characters t n r tab, linefeed, carriage return u00A9 unicode escaped ©
@Rob Bertholf Groups & Lookaround (abc) capture group 1 backreference to group #1 (?:abc) non-capturing group (?=abc) positive lookahead (?!abc) negative lookahead
@Rob Bertholf Quantifiers & Alternation a* a+ a? 0 or more, 1 or more, 0 or 1 a{5} a{2,} exactly five, two or more a{1,3} between one & three a+? a{2,}? match as few as possible ab|cd match ab or cd
@Rob Bertholf Site is clean… now how to determine Context & Authority
@Rob Bertholf The role of the Technical SEO is to make it easy to crawl the site & also provide contextual info
@Rob Bertholf How to determine context? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc viverra velit ex, nec placerat lorem suscipit et. Pellentesque condimentum lectus at venenatis tincidunt. Donec at ex nec ante pharetra suscipit a non nunc. Curabitur velit quam, pharetra sed convallis non, volutpat mattis urna. Sed et urna suscipit, sagittis libero nec, viverra metus. Fusce congue massa in dapibus bibendum. Proin bibendum augue et nulla iaculis, non porta lorem tempus. Suspendisse vitae elementum nisi, vel tempus lorem. In luctus orci sed finibus viverra. Etiam semper sit amet ante eu ullamcorper. Sed tempus, elit ac convallis suscipit, metus elit iaculis ante, sit amet pellentesque turpis justo sit amet mauris. Sed fermentum condimentum turpis id ultrices.
@Rob Bertholf Context applied from <tags> <h1>Lorem ipsum</h1> Dlor sit amet, consectetur adipiscing elit. Nunc viverra velit ex, nec placerat lorem suscipit et. Pellentesque condimentum lectus at venenatis tincidunt. Donec at ex nec ante pharetra suscipit a non nunc. <h2>Curabitur velit quam</h2> Paretra sed convallis non, volutpat mattis urna. Sed et urna suscipit, sagittis libero nec, viverra metus. Fusce congue massa in dapibus bibendum. <h2>Proin bibendum augue</h2> Et nulla iaculis, non porta lorem tempus. Suspendisse suscipit, metus elit iaculis ante, sit amet pellentesque elementum nisi, <strong>tempus lorem</strong> In luctus orci sed finibus viverra. Etiam semper sit amet ante eu ullamcorper. Sed tempus, elit ac convallis turpis justo sit amet mauris. Sed fermentum condimentum turpis id ultrices.
@Rob Bertholf HTML Tags ● Heading <h1> <h2> <h3> <h4> <h5> <h6> ● Bold <strong> ● Image Alternate <img alt=”value”> ● Link Title <a title=”value”>
@Rob Bertholf Context from Page Title <title>Lorem ipsum</title> Lorem Ipsum - Chrome cat.html Meow. <!DOCTYPE> <html> <head>
@Rob Bertholf Page Title ● Keep the page title less than 65 characters ● Ensure the title grabs your attention Home domain1.com This is a description of the page. Search Term - Free Shipping! domain2.com This is a description of the page.
@Rob Bertholf Lorem Ipsum - Chrome http://distraction.com/pets/cat.html Meow. Context from URL domain.tld/sub-folder/page
@Rob Bertholf Search Friendly URLs Keyword in Domain Relevant Keyword in Subfolder Keyword in page name separated by hyphen www.distraction.com/pets/playful-cats.html
@Rob Bertholf UN-Search Friendly URLs Unnecessary Subdomain Dynamic URLs (especially with more than 2 parameters) Not readable URL string 123xyz.distr-action.com/a?q=abc&x=yxz&p=1
@Rob Bertholf Lorem Ipsum - Chrome cat.html Learn about Cats Context from referring Hypertext <a href=”page.html” title=”Page about Cats”>Cats</a>
@Rob Bertholf Hypertext <a href=”page.html”>Click Here</a> for Cats Click Here for <a href=”page.html”>Cats</a>
@Rob Bertholf NOT SEO Factors ● Meta Keywords ● Meta Description <meta name="keywords" content="Obsolete"> <meta name="keywords" content="This is only used to customize what appears in the search engine results page for your listing.">
@Rob Bertholf Pruning Content (Not all content should be indexed)
@Rob Bertholf Duplicate Content Identifies Duplicate Content Determine Original Version <link rel=”canonical” href=”http://site.com/url.html” />
@Rob Bertholf rel=”canonical” Copied Version partnersite.com/article Canonical Version yoursite.com/article Duplicate Version yoursite.com/article?mode=print
@Rob Bertholf rel=”prev/next” Page 3 Page 2 yoursite.com/article?page=2 Page 1 yoursite.com/article?page=1 yoursite.com/article?page=3 <link rel="prev" href="http://yoursite.com/article?page=1" /> <link rel="next" href="http://yoursite.com/article?page=3" />
@Rob Bertholf Link Sculpting Website About Services Privacy Policy External Link
@Rob Bertholf Link Sculpting Overall, this is a tactic which is no longer a tactic. Still useful on Privacy Policy / Terms of Use which should not be followed or indexed by the search engines. <a href="/login" rel="nofollow">Login</a>
@Rob Bertholf Link Sculpting: NoFollow Google recommends Rel=NoFollow on any paid links or external links going to untrusted sites. <a href="http://externalsite.com" rel="nofollow">Sponsored Link</a>
@Rob Bertholf Other Link Directives noarchive: Don’t show a "Cached" link in search results. nosnippet: Don’t show a snippet in the search results for this page noodp: Don’t use metadata from Open Directory project for titles or snippets. notranslate: Don’t offer translation of this page in search results. noimageindex: Don’t index images on this page. unavailable_after: Don’t show this page after the specified date/time.
@Rob Bertholf Let’s Get Back to Context
@Rob Bertholf Web 1.0 Article Person Song Book Portal
@Rob Bertholf Article Person Song Book Collaborate Connect & Share Review Discuss Collaboration Web 2.0
@Rob Bertholf Article Person Song Book written by is loved by references inspired by isreading discussed in Context Web 3.0
@Rob Bertholf Semantic Web User Interface & Applications Trust Crypto URI / IRI XML Data Interchange:RDF Rules: RIF RDF-S Unifying Logic Ontology: OWLQuery: SPARQL Proof Unicode
@Rob Bertholf JSON Markup: Organization <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Organization", "url": "http://www.yourdomain.com", "logo": "http://yourdomain.com/somelogo.png", "contactPoint" : [ { "@type" : "ContactPoint", "telephone" : "+1-800-123-4567", "contactType" : ["Sales","Customer Service"], "contactOption" : "TollFree", "areaServed" : "US", "availableLanguage" : ["English", "Spanish"] } ],
@Rob Bertholf JSON Markup: Organization "sameAs" : [ "https://www.facebook.com/yourbrand", "https://twitter.com/yourbrand", "http://plus.google.com/+yourbrand", "https://www.youtube.com/user/yourbrand", "https://www.pinterest.com/yourbrand/", "https://instagram.com/yourbrand/", "http://en.wikipedia.org/wiki/yourbrand", "https://www.linkedin.com/company/yourbrand" ] } </script>
@Rob Bertholf JSON Markup: Website <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "WebSite", "url": "http://www.domain.com", “name”: “Your Brand”, "potentialAction": { "@type": "SearchAction", "target": "http://www.domain.com/shop/{search_term_string}", "query-input": "required name=search_term_string" } } </script>
@Rob Bertholf Product Schema <div itemscope itemtype="http://schema.org/Product"> <span itemprop="brand">{{Product Manufacturer}}</span> <span itemprop="name">{{Product Name}}</span> <img itemprop="image" src="{{Product Image Filename}}" alt="{{Product Name}}" /> <span itemprop="description">{{ProductDescription}}</span> Product #: <span itemprop="mpn">{{Product ID}}</span> <span itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> <span itemprop="ratingValue">{{Review Rating|4.4}}</span> stars, based on <span itemprop="reviewCount">{{Review Count|89}}</span> reviews </span> </div>
@Rob Bertholf Rating Schema <div itemscope itemtype="http://schema.org/Review"> <div itemprop="itemReviewed" itemscope itemtype="http://schema.org/Product"> <span itemprop="name">{{Product Name}}</span> </div> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> <meta itemprop="bestRating" content="{{Review Rating|5}}" /> <meta itemprop="worstRating" content="{{Review Rating|1}}" /> <span itemprop="ratingValue">{{Review Rating|4}}</span> </span> stars <span itemprop="author" itemscope itemtype="http://schema.org/Person"> <span itemprop="name">{{First L}}</span> </span> <b>"<span itemprop="name">{{Review Title}}</span>" </b> <span itemprop="reviewBody">{{Review Text}}</span> <meta itemprop="datePublished" content="2015-03-31T08:06:00" /> </div>
@Rob Bertholf Breadcrumb Markup <ul class="breadcrumb inline clearfix"> <li itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a title="Home" href="/" itemprop="url"><span itemprop="title">Home</span></a> </li> <li itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a href="/store" itemprop="url"><span itemprop="title">Store</span></a> </li> <li itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a href="/store/shoes" itemprop="url"><span itemprop="title">Shoes</span></a> </li> <li itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <span itemprop="title">Running Shoe</span> </li> </ul>
@Rob Bertholf https://developers.google.com/structured-data/testing-tool/
@Rob Bertholf Tools __
@Rob Bertholf What I Pay For ● Currently ○ Moz (https://moz.com/) ○ AHREFs (https://ahrefs.com/) ○ Screaming Frog (http://www.screamingfrog.co.uk/seo-spider/) ○ Link Assistant’s Rank Tracker (http://www.link-assistant.com/rank-tracker/) ● Previously ○ seoClarity, MagesticSEO, WebCEO, LinkResearchTools
@Rob Bertholf Webmaster Tools
@Rob Bertholf Test drive… vroom. Google Webmaster Tools Search Console
@Rob Bertholf + Google Search Console Data Google Search Console - Chrome https://www.google.com/webmasters/tools/crawl-errors Google Search Console URL Errors Desktop Smartphone Feature Phone Server Error Soft 404 Not Found OtherNot Followed
@Rob Bertholf Test drive… vroom. Bing Webmaster Tools
@Rob Bertholf + Crawl Data via URL Long URL Dynamic URL 4XX Error 5XX Error 301 Code 302 Code Meta Refresh No follow Block robots Block meta- robots / (Homepage) FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /help/shipping FALSE FALSE FALSE FALSE TRUE FALSE FALSE FALSE FALSE FALSE /policies-and-programs FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /help/policy FALSE FALSE FALSE FALSE TRUE FALSE FALSE FALSE FALSE FALSE /tonneau-covers/10A50174.aspx FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /brakes/10A50530.aspx FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /seat-covers/10A52289.aspx FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /suspension-systems/10A504... FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE
@Rob Bertholf Noticeably Absent ● International / Multilingual Tactics ● Mobile Sitemap & Canonical, Viewport ● Social Integration (FB: OG, etc.)
@Rob Bertholf Questions? @Rob Rob@Bertholf.com
@Rob Bertholf Recap __
@Rob Bertholf Questions?
@Rob Bertholf Thank you! @rob rob@bertholf.com
@Rob Bertholf What were your thoughts? Please tweet: “Just finished #SEO course with @Rob. It was _________”

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Technical SEO Factors

  • 5. @Rob Bertholf @Rob’s Geek Cred @Rob WordPress Plugin Developer <> #IRC Operator @Zeppo Former Board of Directors Information Management Staff Sergeant US Air Force Software as a Service Architect / Growth Hacker CC Creative Commons Contributor Wikipedia Editor PATENT APPLICATION #US20060294199 Systems & Methods for a Standard Web Platform
  • 6. @Rob Bertholf Search Engine Optimization Expert Google Search Engine Optimization Expert @Rob Bertholf | Search Engine Optimization Expert rob.bertholf.com Hi, I’m @Rob on Twitter. California guy living in Honolulu, Hawaii the last 10 years. I teach at University of Hawaii’s PNM program and I am passionate about Development, Social Marketing Strategy, Web Analytics & Conversion optimization. Search engine optimization - Wikipedia en.wikipedia.org/wiki/Search_engine_optimization About 22,500,000 Results
  • 7. @Rob Bertholf Get Social! #UHPNM Pacific New Media @pacificnewmedia Follow @PacificNewMedia Excited to speak at #Clarity15 on #SEO #KPI’s & Reporting! Rob Bertholf @Rob Follow @Rob Excited to speak at #UHPNM on #SEO & #ContentMarketing!
  • 8. @Rob Bertholf Introductions :) HELLOyour name is 1) Name 2) Industry 3) Takeaway
  • 9. @Rob Bertholf ● How can we improve the search experience for our visitors while serving up our content in the most effective way for a search engine to consume it ● What are the technical aspects search engines look at Desired Takeaways
  • 11. @Rob Bertholf Google - Browser http://www.google.com Search Engine Google
  • 12. @Rob Bertholf Search Engines Query their Index for Search Results Google
  • 13. @Rob Bertholf The Index is the result of Spiders “Crawling” the Internet
  • 14. @Rob Bertholf cache:cat.html Cat Page - Chrome cat.html Meow. Cat Page - Chrome cat.jpg Meow. Cat Spiders SeeHumans See Cached View
  • 15. @Rob Bertholf view-source:cat.html Cat Page - Chrome cat.html Meow. Cat Page - Chrome cat.jpg <html> <head> <title>Cat Page</title> </head> <body> <h1>Meow.</h1> <img src=”cat.jpg” alt=”Cat” /> </body> </html> Humans See Spiders See HTML Source
  • 17. @Rob Bertholf Anatomy of an HTML Document <!DOCTYPE> <html> <head> <title>Cat Page</title> <meta /> <script></script> </head> <body> <h1>Meow.</h1> <img src=”cat.jpg” /> </body> </html> Cat Page - Chrome cat.html Meow.
  • 18. @Rob Bertholf My Page - Browser mypage.html Hello World! Click Here for Cats! Hyperlinks are fundamental to HTML & the web
  • 19. @Rob Bertholf cat.html My Page - Browser mypage.html Hello World! Click Here for Cats! Meow. Cats - Browser cat.jpg Hyperlink Spiders Crawl Hyperlinks
  • 20. @Rob Bertholf Likely to be indexed Likely to be indexed NOT likely to be indexed About Products Homepage Contact Internal Linking
  • 21. @Rob Bertholf Likely to be indexed Likely to be indexed NOT likely to be indexed About Products Homepage Contact <a href=”cars.html” title=”Page about Cars”>Cars</a> Internal Linking
  • 22. @Rob Bertholf Spiders must see (& trust) your content to index it! Avoid: ● Frames / iframes ● AJAX single page sites ● Unparsable javascript ● Flash, java or plugins ● Text in Images
  • 23. @Rob Bertholf HTML Sitemaps Good for Humans Great for Robots
  • 24. @Rob Bertholf Good for Humans Great for Robots HTML Sitemaps
  • 27. @Rob Bertholf Sitemaps and Sitemap Indexes Sitemap files can contain up to 50,000 URLs in each sitemap. For large sites you need to break URLs up over several sitemaps. If you have more than one sitemap, you will need a sitemap index.
  • 28. @Rob Bertholf XML Sitemap (Index) <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <sitemap> <loc> http://www.domain.com/pages.xml </loc> <lastmod>2015-07-19</lastmod> </sitemap> <sitemap> <loc> http://www.domain.com/products.xml </loc> <lastmod>2015-07-19</lastmod> </sitemap>
  • 29. @Rob Bertholf XML Sitemap <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc> http://www.domain.com/some-page/ </loc> <lastmod>2015-07-19</lastmod> <changefreq>daily</changefreq> <priority>0.8</priority> </url>
  • 30. @Rob Bertholf Homepage About Services Hidden Please DO NOT INDEX What about intentionally hidden pages?
  • 31. @Rob Bertholf Tells User Agents how to treat the page <meta name="robots" content="NOINDEX"> ...or manage multiple rules in the robots.txt file Meta NoIndex
  • 34. @Rob Bertholf Robots.txt Tells User Agents how to treat the site. Allow Disallow
  • 35. @Rob Bertholf Robots.txt User-agent: * Disallow: /wp-admin/ Disallow: /wp-includes/
  • 36. @Rob Bertholf Mozilla/5.0 (compatible; Googlebot/2.1; +http://www.google.com/bot.html) User Agents User-Agent: Googlebot Allow: /
  • 37. @Rob Bertholf Google’s User Agents Googlebot Googlebot-News Googlebot-Images Googlebot-Mobile Mediapartners-Google AdsBot-Google
  • 38. @Rob Bertholf International User Agents Do we need international search engines crawling and indexing our site?
  • 40. @Rob Bertholf Server Codes ● 1xx: Information ● 2xx: Successful ● 3xx: Redirect ● 4xx: Client Error ● 5xx: Server Error
  • 45. @Rob Bertholf Internal Server Error 500 Code WT@#$%
  • 48. @Rob Bertholf Broken Links & Images Slow The Crawl 404 Error
  • 50. @Rob Bertholf 1. Manually Finding Missing Pages In Google just type “site:yourdomain.com” to return a list of pages in your website that Google has in their index. Check for pages which are no longer valid or that should not appear publicly. site:yourdomain.comGoogle Search
  • 51. @Rob Bertholf 2. Use Google Search Console Cat Page - Chrome https://www.google.com/webmasters/tools/crawl-errors Google Search Console URL Errors Desktop Smartphone Feature Phone Server Error Soft 404 Not Found OtherNot Followed
  • 52. @Rob Bertholf 3. Run a Crawl Report w/ URL Long URL Dynamic URL 4XX Error 5XX Error 301 Code 302 Code Meta Refresh No follow Block robots Block meta- robots / (Homepage) FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /help/shipping FALSE FALSE FALSE FALSE TRUE FALSE FALSE FALSE FALSE FALSE /policies-and-programs FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /help/policy FALSE FALSE FALSE FALSE TRUE FALSE FALSE FALSE FALSE FALSE /tonneau-covers/10A50174.aspx FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /brakes/10A50530.aspx FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /seat-covers/10A52289.aspx FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /suspension-systems/10A504... FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE
  • 54. @Rob Bertholf Fixing Broken Link on Website /old-page.html /new-page/ 404 Error Add to your .htaccess file: Redirect 301 /old-page.html http://yourdomain.com/new-page/
  • 55. @Rob Bertholf Redirecting to or from http://WWW. http://mydomain.com http://www.mydomain.com WWW. Add to your .htaccess file: RewriteEngine on RewriteCond %{HTTP_HOST} !^www.domain.com$ [NC] RewriteRule ^(.*)$ http://www.domain.com/$1 [R=301,L]
  • 56. @Rob Bertholf Redirecting to new domain http://olddomain.com http://newdomain.com Add to your .htaccess file: RewriteEngine on RewriteCond %{HTTP_HOST} ^olddomain.com$ [NC] RewriteRule ^(.*)$ http://newdomain.com/$1 [R=301,L]
  • 57. @Rob Bertholf WordPress Rewrites index.php?id=2 /my-path/ Add to your .htaccess file: <IfModule mod_rewrite.c> RewriteEngine On RewriteBase / RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_FILENAME} !-d RewriteRule . /index.php [L] </IfModule>
  • 58. @Rob Bertholf Other Types of Redirects Note: There are other ways to redirect pages using Javascript, ASP, PHP, etc. THESE ARE NOT RECOMMENDED! They feel spammy to the search engines. Use 301 Redirects in your HTACCESS file (If on Apache).
  • 60. @Rob Bertholf What is HTACCESS? .htaccess files (or “distributed configuration files”) provide a way to make configuration changes on a per-directory basis. A file, containing one or more configuration directives, is placed in a particular document directory, and the directives apply to that directory, and all subdirectories thereof. - via Apache
  • 61. @Rob Bertholf What is HTACCESS? The file you edit to manage redirects (and how page paths are handled).
  • 62. @Rob Bertholf Find or Create the File You will want to edit it with a plain text editor (notepad or similar, I like “Sublime Text” editor). If the file is not there you can create one. Just name it: “.htaccess”
  • 63. @Rob Bertholf WordPress “Redirection” Plugin If you are using WordPress you can use a plugin to manage your redirects. This is not as powerful but is easier to use. https://wordpress.org/plugins/redirection/
  • 64. @Rob Bertholf RegEx (Regular Expression) Working Smarter not Harder with Pattern Matching
  • 65. @Rob Bertholf Character Classes . any character except newline w d s word, digit, whitespace W D S not word, digit, whitespace [abc] any of a, b, or c [^abc] not a, b, or c [a-g] character between a & g
  • 66. @Rob Bertholf Anchors ^abc$ start / end of the string b word boundary
  • 67. @Rob Bertholf Escaped Characters . * escaped special characters t n r tab, linefeed, carriage return u00A9 unicode escaped ©
  • 68. @Rob Bertholf Groups & Lookaround (abc) capture group 1 backreference to group #1 (?:abc) non-capturing group (?=abc) positive lookahead (?!abc) negative lookahead
  • 69. @Rob Bertholf Quantifiers & Alternation a* a+ a? 0 or more, 1 or more, 0 or 1 a{5} a{2,} exactly five, two or more a{1,3} between one & three a+? a{2,}? match as few as possible ab|cd match ab or cd
  • 70. @Rob Bertholf Site is clean… now how to determine Context & Authority
  • 71. @Rob Bertholf The role of the Technical SEO is to make it easy to crawl the site & also provide contextual info
  • 72. @Rob Bertholf How to determine context? Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nunc viverra velit ex, nec placerat lorem suscipit et. Pellentesque condimentum lectus at venenatis tincidunt. Donec at ex nec ante pharetra suscipit a non nunc. Curabitur velit quam, pharetra sed convallis non, volutpat mattis urna. Sed et urna suscipit, sagittis libero nec, viverra metus. Fusce congue massa in dapibus bibendum. Proin bibendum augue et nulla iaculis, non porta lorem tempus. Suspendisse vitae elementum nisi, vel tempus lorem. In luctus orci sed finibus viverra. Etiam semper sit amet ante eu ullamcorper. Sed tempus, elit ac convallis suscipit, metus elit iaculis ante, sit amet pellentesque turpis justo sit amet mauris. Sed fermentum condimentum turpis id ultrices.
  • 73. @Rob Bertholf Context applied from <tags> <h1>Lorem ipsum</h1> Dlor sit amet, consectetur adipiscing elit. Nunc viverra velit ex, nec placerat lorem suscipit et. Pellentesque condimentum lectus at venenatis tincidunt. Donec at ex nec ante pharetra suscipit a non nunc. <h2>Curabitur velit quam</h2> Paretra sed convallis non, volutpat mattis urna. Sed et urna suscipit, sagittis libero nec, viverra metus. Fusce congue massa in dapibus bibendum. <h2>Proin bibendum augue</h2> Et nulla iaculis, non porta lorem tempus. Suspendisse suscipit, metus elit iaculis ante, sit amet pellentesque elementum nisi, <strong>tempus lorem</strong> In luctus orci sed finibus viverra. Etiam semper sit amet ante eu ullamcorper. Sed tempus, elit ac convallis turpis justo sit amet mauris. Sed fermentum condimentum turpis id ultrices.
  • 74. @Rob Bertholf HTML Tags ● Heading <h1> <h2> <h3> <h4> <h5> <h6> ● Bold <strong> ● Image Alternate <img alt=”value”> ● Link Title <a title=”value”>
  • 75. @Rob Bertholf Context from Page Title <title>Lorem ipsum</title> Lorem Ipsum - Chrome cat.html Meow. <!DOCTYPE> <html> <head>
  • 76. @Rob Bertholf Page Title ● Keep the page title less than 65 characters ● Ensure the title grabs your attention Home domain1.com This is a description of the page. Search Term - Free Shipping! domain2.com This is a description of the page.
  • 77. @Rob Bertholf Lorem Ipsum - Chrome http://distraction.com/pets/cat.html Meow. Context from URL domain.tld/sub-folder/page
  • 78. @Rob Bertholf Search Friendly URLs Keyword in Domain Relevant Keyword in Subfolder Keyword in page name separated by hyphen www.distraction.com/pets/playful-cats.html
  • 79. @Rob Bertholf UN-Search Friendly URLs Unnecessary Subdomain Dynamic URLs (especially with more than 2 parameters) Not readable URL string 123xyz.distr-action.com/a?q=abc&x=yxz&p=1
  • 80. @Rob Bertholf Lorem Ipsum - Chrome cat.html Learn about Cats Context from referring Hypertext <a href=”page.html” title=”Page about Cats”>Cats</a>
  • 81. @Rob Bertholf Hypertext <a href=”page.html”>Click Here</a> for Cats Click Here for <a href=”page.html”>Cats</a>
  • 82. @Rob Bertholf NOT SEO Factors ● Meta Keywords ● Meta Description <meta name="keywords" content="Obsolete"> <meta name="keywords" content="This is only used to customize what appears in the search engine results page for your listing.">
  • 83. @Rob Bertholf Pruning Content (Not all content should be indexed)
  • 84. @Rob Bertholf Duplicate Content Identifies Duplicate Content Determine Original Version <link rel=”canonical” href=”http://site.com/url.html” />
  • 85. @Rob Bertholf rel=”canonical” Copied Version partnersite.com/article Canonical Version yoursite.com/article Duplicate Version yoursite.com/article?mode=print
  • 86. @Rob Bertholf rel=”prev/next” Page 3 Page 2 yoursite.com/article?page=2 Page 1 yoursite.com/article?page=1 yoursite.com/article?page=3 <link rel="prev" href="http://yoursite.com/article?page=1" /> <link rel="next" href="http://yoursite.com/article?page=3" />
  • 88. @Rob Bertholf Link Sculpting Overall, this is a tactic which is no longer a tactic. Still useful on Privacy Policy / Terms of Use which should not be followed or indexed by the search engines. <a href="/login" rel="nofollow">Login</a>
  • 89. @Rob Bertholf Link Sculpting: NoFollow Google recommends Rel=NoFollow on any paid links or external links going to untrusted sites. <a href="http://externalsite.com" rel="nofollow">Sponsored Link</a>
  • 90. @Rob Bertholf Other Link Directives noarchive: Don’t show a "Cached" link in search results. nosnippet: Don’t show a snippet in the search results for this page noodp: Don’t use metadata from Open Directory project for titles or snippets. notranslate: Don’t offer translation of this page in search results. noimageindex: Don’t index images on this page. unavailable_after: Don’t show this page after the specified date/time.
  • 91. @Rob Bertholf Let’s Get Back to Context
  • 92. @Rob Bertholf Web 1.0 Article Person Song Book Portal
  • 93. @Rob Bertholf Article Person Song Book Collaborate Connect & Share Review Discuss Collaboration Web 2.0
  • 94. @Rob Bertholf Article Person Song Book written by is loved by references inspired by isreading discussed in Context Web 3.0
  • 95. @Rob Bertholf Semantic Web User Interface & Applications Trust Crypto URI / IRI XML Data Interchange:RDF Rules: RIF RDF-S Unifying Logic Ontology: OWLQuery: SPARQL Proof Unicode
  • 96. @Rob Bertholf JSON Markup: Organization <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "Organization", "url": "http://www.yourdomain.com", "logo": "http://yourdomain.com/somelogo.png", "contactPoint" : [ { "@type" : "ContactPoint", "telephone" : "+1-800-123-4567", "contactType" : ["Sales","Customer Service"], "contactOption" : "TollFree", "areaServed" : "US", "availableLanguage" : ["English", "Spanish"] } ],
  • 97. @Rob Bertholf JSON Markup: Organization "sameAs" : [ "https://www.facebook.com/yourbrand", "https://twitter.com/yourbrand", "http://plus.google.com/+yourbrand", "https://www.youtube.com/user/yourbrand", "https://www.pinterest.com/yourbrand/", "https://instagram.com/yourbrand/", "http://en.wikipedia.org/wiki/yourbrand", "https://www.linkedin.com/company/yourbrand" ] } </script>
  • 98. @Rob Bertholf JSON Markup: Website <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "WebSite", "url": "http://www.domain.com", “name”: “Your Brand”, "potentialAction": { "@type": "SearchAction", "target": "http://www.domain.com/shop/{search_term_string}", "query-input": "required name=search_term_string" } } </script>
  • 99. @Rob Bertholf Product Schema <div itemscope itemtype="http://schema.org/Product"> <span itemprop="brand">{{Product Manufacturer}}</span> <span itemprop="name">{{Product Name}}</span> <img itemprop="image" src="{{Product Image Filename}}" alt="{{Product Name}}" /> <span itemprop="description">{{ProductDescription}}</span> Product #: <span itemprop="mpn">{{Product ID}}</span> <span itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> <span itemprop="ratingValue">{{Review Rating|4.4}}</span> stars, based on <span itemprop="reviewCount">{{Review Count|89}}</span> reviews </span> </div>
  • 100. @Rob Bertholf Rating Schema <div itemscope itemtype="http://schema.org/Review"> <div itemprop="itemReviewed" itemscope itemtype="http://schema.org/Product"> <span itemprop="name">{{Product Name}}</span> </div> <span itemprop="reviewRating" itemscope itemtype="http://schema.org/Rating"> <meta itemprop="bestRating" content="{{Review Rating|5}}" /> <meta itemprop="worstRating" content="{{Review Rating|1}}" /> <span itemprop="ratingValue">{{Review Rating|4}}</span> </span> stars <span itemprop="author" itemscope itemtype="http://schema.org/Person"> <span itemprop="name">{{First L}}</span> </span> <b>"<span itemprop="name">{{Review Title}}</span>" </b> <span itemprop="reviewBody">{{Review Text}}</span> <meta itemprop="datePublished" content="2015-03-31T08:06:00" /> </div>
  • 101. @Rob Bertholf Breadcrumb Markup <ul class="breadcrumb inline clearfix"> <li itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a title="Home" href="/" itemprop="url"><span itemprop="title">Home</span></a> </li> <li itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a href="/store" itemprop="url"><span itemprop="title">Store</span></a> </li> <li itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <a href="/store/shoes" itemprop="url"><span itemprop="title">Shoes</span></a> </li> <li itemscope itemtype="http://data-vocabulary.org/Breadcrumb"> <span itemprop="title">Running Shoe</span> </li> </ul>
  • 104. @Rob Bertholf What I Pay For ● Currently ○ Moz (https://moz.com/) ○ AHREFs (https://ahrefs.com/) ○ Screaming Frog (http://www.screamingfrog.co.uk/seo-spider/) ○ Link Assistant’s Rank Tracker (http://www.link-assistant.com/rank-tracker/) ● Previously ○ seoClarity, MagesticSEO, WebCEO, LinkResearchTools
  • 106. @Rob Bertholf Test drive… vroom. Google Webmaster Tools Search Console
  • 107. @Rob Bertholf + Google Search Console Data Google Search Console - Chrome https://www.google.com/webmasters/tools/crawl-errors Google Search Console URL Errors Desktop Smartphone Feature Phone Server Error Soft 404 Not Found OtherNot Followed
  • 108. @Rob Bertholf Test drive… vroom. Bing Webmaster Tools
  • 109. @Rob Bertholf + Crawl Data via URL Long URL Dynamic URL 4XX Error 5XX Error 301 Code 302 Code Meta Refresh No follow Block robots Block meta- robots / (Homepage) FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /help/shipping FALSE FALSE FALSE FALSE TRUE FALSE FALSE FALSE FALSE FALSE /policies-and-programs FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /help/policy FALSE FALSE FALSE FALSE TRUE FALSE FALSE FALSE FALSE FALSE /tonneau-covers/10A50174.aspx FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /brakes/10A50530.aspx FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /seat-covers/10A52289.aspx FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE /suspension-systems/10A504... FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE FALSE
  • 110. @Rob Bertholf Noticeably Absent ● International / Multilingual Tactics ● Mobile Sitemap & Canonical, Viewport ● Social Integration (FB: OG, etc.)
  • 115. @Rob Bertholf What were your thoughts? Please tweet: “Just finished #SEO course with @Rob. It was _________”