The Art & Science of Value Creation: 3 Traits of Great Value-creators
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The document discusses the principles of value creation, highlighting the importance of viewing challenges through the lenses of creativity and scientific experimentation. It emphasizes traits of successful value creators such as empathy, relentless curiosity, and evidence-based decision-making. The text advocates for a mindset focused on exploration and learning rather than strict execution, underscoring the need for behavioral experimentation in uncertain contexts.
The Art & Science of Value Creation: 3 Traits of Great Value-creators
- 1. THE ART & SCIENCE @JeremiahGardner OF VALUE CREATION
- 3. © All Rights Reserved @JeremiahGardner CREATIVES VS CODERS NARRATIVE design thinking lean startup mvpprototype VS customer inspiration customer development a/b testing experimentation
- 4. © All Rights Reserved @JeremiahGardner VALUE OVER DOGMA >VALUE DOGMA
- 5. © All Rights Reserved @JeremiahGardner VALUE-CREATION MINDSET
- 6. 3 TRAITSOF GREAT VALUE-CREATORS
- 8. © All Rights Reserved @JeremiahGardner lead with empathy Personally experience your customer’s perspective See what people really do, not just what they say
- 10. © All Rights Reserved @JeremiahGardner WHERE TO START?
- 12. © All Rights Reserved @JeremiahGardner search vs execute You can’t execute your way to value discovery…because it’s inherently unknown.
- 14. © All Rights Reserved @JeremiahGardner OPERATING IN THE UNKNOWN
- 16. © All Rights Reserved @JeremiahGardner the value path Identify assumptions Run behavioral experiments testing assumptions Make decisions based on evidence At speed
- 18. © All Rights Reserved @JeremiahGardner FOLLOW THE EVIDENCE
- 20. LEAVE THE SAFETY OF CAMP, BECOME A VALUE-CREATOR
- 21. @JeremiahGardner http://MovesTheNeedle.com [email protected] We’ve advised the innovation practices of: http://JeremiahGardner.com •Author, The Lean Brand •Principal, Moves The Needle •Startup Mentor & Advisor •Enterprise Innovation Catalyst