The Blurring Line Between Digital Marketing and PR

Virtually every buyer around the world conducts some form of online due diligence, often plugging keywords into Google. As search engines increasingly favor quality of content in delivering search results, there’s a mega opportunity for PR to lead the charge in helping companies establish online presence and specifically addressing organic search. This deck makes the case that building online presence depends on integrating digital marketing, storytelling, SEO and traditional PR into single campaigns.