An Overview
Lisa Cremin, Director, Metropolitan Atlanta Arts Fund, Nonprofit
       Loan Fund, Social Innovation, Community Partnerships
     Audrey Jacobs, Director, Center for Family Philanthropy
History
• Bullet information here
Founded in 1951 as
The Metropolitan Foundation of Atlanta
Atlanta’s then four largest banks—Citizens and
  Southern National, First National Bank of Atlanta,
  Fulton National Bank and Trust Company of Georgia
Purpose – serve a permanent charitable resource to
  benefit and improve quality of life in the
  metropolitan Atlanta region.
1977- Metropolitan Atlanta Community Foundation
  created, $7 million in Assets
History and Background

• Bullet Foundation Renamed
• 1997 information here
• The Community Foundation for Greater Atlanta
• 2011 - $700 million assets
       1100 funds, including 700 donor advised funds
• The Community Foundation is one of more than
  700 community foundations throughout the
  country; among the top 20 largest community
  foundations.
Our Philanthropic Framework

• Bullet information here
Our Philanthropic Framework

• Bullet information here
• Bullet information here


          Observe/think
• Bullet information here
• Bullet information here




         Philanthropic
            Services
Donor Advised Funds

Donor Advised Funds
• Bullet information here
• Must be separately identified with reference to the
  contribution of a donor or donors
• It must be owned and controlled by a sponsoring
  organization
• The donor or a person appointed by the donor
  must have or must reasonably expect to have, the
  privilege of providing advice with respect to the
  funds investments or distributions
Donor Advised Funds

• Bullet information here




• 90% referrals from Professional Advisors, Accountants,
  Attorneys
• $50,000 minimum fund size ($5,000 open)
• Center for Family Philanthropy—
       $250,000 or Planned Gift of $1m or more
• Average new fund size is $400,000
• Average payout rate across donor- advised funds was 21%
  in 2010
Donor Advised Funds and Private Foundations

• Bullet information here



• Private foundations- start-up costs
• 5% asset payout requirement, annually
• Income tax deduction– up to 30% for cash
  contribution
•     up to 20% for appreciated securities that are
  publicly traded
• Excise tax on income– up to 2% of annual net
  investment income
Other Funds Held at The Community Foundation

• Bullet information here

   • Unrestricted– Common Good Funds
     Donors who wish to provide a gift to nonprofits in the
     region without being involved in the selection process
          Competitive grantmaking
          General operating support
   • Designated
     Donor creates a legacy to benefit one or more nonprofits
     perpetually without giving the entire amount directly to the
     nonprofit at the onset.
   • Scholarship Funds
Who are the Foundation’s Donors?


• Predominantly metro Atlanta residents
• Bullet information here
•      Fulton, Dekalb, Gwinnett
• Age 50+
• Caucasian (97%)
• Few minorities
• Both male and female
• High net worth
• Entrepreneurs
The Community Foundation’s Role vis-a-vis
     Donors

Serve as personal philanthropic advisor to individuals
• Bullet information here
  and families who want to make a difference
  through their long-term giving.

Provide multiple giving opportunities for individuals
  and families
Provide deep knowledge about nonprofit
  organizations and critical community issues
Donor Services and Donor Engagement

• Grantmaking- grants processing,** due diligence
• Bullet information here
• Back office Support/Recordkeeping
• Reports and various materials
• Education Opportunities throughout the year
   • Smart Giving Series
• Co-investment opportunities
• Site Visits
• Family Services
• Successor Engagement
• Engaging the Next Generation
The Center for Family Philanthropy

Launched in 2000
• Bullet information here
Customized services for donors with donor-advised
  funds of $250,000 or greater or a Planned Gift of
  $1million or more.
Provide opportunities for deep donor engagement
  and customized services
   • Philanthropic planning and Grantmaking
   • Information and education
   • Legacy Services
   • Investment Options– individually managed
Elements of a Successful Philanthropic Roadmap

• Bullet information here
• Values
• Interests
• Mission
• Research
•      Visits
•      Consultation
• Involving others– Involving the
  Next Generation
• Grantmaking
•      Strategy and approach
• Evaluation– results and impact
• Legacy
Community Foundation Impact in 2010

• Bullet information herein gifts from donors and
• Received $138 million
  other funders– record year
       Majority of gifts from existing fund advisors
• Granted $99 million to nonprofits in the region and
  beyond
  87% of those grants were through individuals,
  donor advised funds
  75% of last year’s $99 million remained in our
  Atlanta region.
Donor Behavior

2010 Donor Survey
• Bullet information here
  Issues most important to donors:
       Education
       Religion and Spiritual Development
       Arts, Culture and Humanities

  Focus remains significantly on the metropolitan
  Atlanta region
  Giving was more focused/strategic as a result of
  economic downturn in 2008
      More selective in support, Emergency Relief
Donor Behavior

Considerations in supporting nonprofit organizations:
• Bullet information here

  Strong mission, effective programs (81%)
  Demonstrating impact in meeting community needs
  (66%)
  Well-managed operations and stable finances (60%)
  Effective Board of Directors (22%)
  Innovative approaches to addressing community
  issues (21%)
Current Research on Donor Behavior

• Bullet informationHope Consulting
“Money for Good,” here
Increasing Charitable Donations From Individuals
Key Findings:
• There is $45B of market opportunity, limited in
  part by high levels of loyalty in charitable giving.
• Donors are generally satisfied with nonprofits, but
  cite being solicited too often as their key area of
  frustration.
• Behaviors matter: there are six discrete segments
  of donors with different primary reasons for giving
• Demographics don’t matter.
Money For Good Research

Recommendations:
• Bullet information here
• Segment on behaviors, not demographics
• Tag and track donors by segment
• Determine what segments are best for your
  organization, given your strengths
• Develop consistent outbound marketing that
  appeals to target segments
• Prioritize investments based on what will drive
  donor behavior
• Capture donors early
• Understand how to manage different segments
• Bullet information here




      Community Partnerships
Funds and grantmaking programs
  • Bullet information here
• Common Good Funds:                • Donor Advised Funds:
  – Is a pool of funds driven by       – Are driven by donors
    the Board                          – Comprise the majority (95%)
  – Is not always granted                of the foundation’s funds &
    competitively                        awards ($96M)
  – Is not General Operating           – Are only made competitively
    Support, a type of grant             when requested by donor
  – Grants are vetted                  – Are made for all kinds of
    rigorously/individually; used        grants
    as basis for donor                 – Are not vetted beyond
    information                          legalities
  – Exclude certain                    – Do not exclude any legal
    organizations                        nonprofit
2012 Community Partnerships Committee
Department here
  • Bullet information
Funding:        •Administrative Fees
                •Payouts: Designated Funds
                •Grants from other Funders
                •Fundraising & Events
                •“Fees for Service
Grantmaking Philosophy
  • Bullet information here
We fund well integrated organizations that have:

Effective programs
Diverse, well-managed funding
Strategic planning
Capable boards and staff leadership
Assumptions
  • Bullet information here
The nonprofit sector is essential to enhancing
 the quality of life in the metro region.

A strong nonprofit sector is one comprised of
 sustainable organizations.

Sustainable organizations must have effective
 leadership, adaptability, program capacity.
Our operating thesis as of 2009:
 • Bullet information here



Providing general operating support and
  targeted management consulting services
  will lead to stronger, more sustainable
  nonprofits and enhance our collective
  quality of living.
Philanthropic (Donor) Services

• Bullet information here


   • Support thoughtful, accurate informed
     research that encourages smart giving
     to Foundation donors
   • Community Partnerships staff provide
     reports, training and facilitated
     education sessions; and co-design of
     donor events and activities
Community Initiatives
  • Bullet information here
• Networks of people who can work together to
  address critical community needs
• Three Community Initiatives are: the AIDS Fund,
  Arts Fund and Neighborhood Fund
  – These are “long-term” initiatives that are now
    permanent programs of the Foundation.
Sample of Community Initiatives
                                                                                                                                                              KEY:      TCF                    Organizational Excellence                                        Important                 Program ends              Important
A Sampling of Past/Current Community Initiatives (1/2011)

               • Bullet information here
                                                                                                                                                                        Program                  Engaging Philanthropists              Limited                  events before             or is spun off            program
                                                                                                                                                                                            Strenthening Nonprofit Sector              Invlovement              program is                                          milestone
                                                                                                                                                                                                   Advancing Public Will                                        official
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                                                                                                                                                                                                                                                         2000



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                                                                                                                                                                                                                                                                                   2002



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                                                                                                                 Neighboorhood Fund                                                  X                                X
                                                                                                                 · Mott Foundation
                                                                                                                 · Local match
                                                                                                                 · 3-year program

                                                                                                                                                                               TCF Program                       TCF Program

TCF Partners with                                                                               Georgia Center for Nonprofits                                                                                                                                                Spun off into
Support Center for                                                                              (formerly Nonprofit Resource Center)                                                                                                                                         independent
Nonprofits (SF) for                                                                             · Institutional Funder                                                                                                                                                       entity
workshops                                                                                       · 3-year plan                                                                                         X

                                                                                                                                                                                            Decision to continue

                                    NEA challenge $ to                                                                                X          Metropolitan Atlanta
                                    stabalize arts groups                                                                                        Arts Fund
                                                                                                                                                 · Challenge $
                                                                                                                                                 · TCF Grant match
                                                                                                              National Arts Strategies
                                                                                                              to ATL for $ assessment



                                                     TCF receives grant from                                  Neighborhood
                                                     Ford for CDC support                                     Development
                                                     (ATL Housing Fund)                                       Partnership
                                                                                                              · merger of 2 orgs



                                                            Atlanta Women's Foundation                                                                                                                                          Spun off into
                                                            (formerly Fund for Women & Children)                                                                                                                                independent
                                                            · TCF Initiated                                                                                                                                                     entity




                                                                                                                                                                               Atlanta/Fulton Collaborative                     ATL/Fulton                                                   Spun off into
                                                                                                                                                                               dormant - TCF partipates                         Fam. Connection                                              independent
                                                                                                                                                                               in restart dialogue                              · Institutional Donors                                       entity
                                                                                                                                                                                                                                · 1-year plan



TCF receives Ford grant to                                                                                                         Atlanta AIDS Partnership Fund                                                                   (PLANNED GIFTS)
fund Gay Related Immune                                                                            X                               · Partnership with United Way
Disorder (GRID) treatment                                                                                                          · Individual/Institutions



                                                                               Increased donor engagement
                                                                               (National AIDS Fund, Elton                                                                                                                                                Metro ATL Youth                                                         Statewide
                                                                               John); designed for event funding                                                                                                                                         Opportunity Initiative
                                                                                                                                                                                                                                                         · 3-year plan




                                                                                                                                                                                                          Intergroup Relations                                  Program end
                                                                                                                                                                                                          Program
                                                                                                                                                                                                          · Ford, 2-year plan
                                                                                                                                                                                                          · local match
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                                                                                                                                                                                                                                             1999



                                                                                                                                                                                                                                                         2000



                                                                                                                                                                                                                                                                      2001



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Community Leadership
  • Bullet information here
• Our role and presence in the community
  includes collectively hosting and participating in
  hundreds of meetings annually
• Community Partnerships is also responsible for
  management of the Foundation’s 200+
  volunteers who serve on our grantmaking and
  research committees
Working Externally
• Bullet information here
Our Path
• Bullet information here
Measuring Our Progress
• Bullet information here
2010 Bank of America Study of High Net Worth
     Philanthropy

• Bullet information hereCommunity Foundations
Findings with respect to
• Most giving is local
• Community foundations provide important
  guidance
•      donors rely more on foundation staff for
  guidance
• Use of charitable vehicles continues
•      donor advised funds, endowed funds with a
  particular organization, private foundation
• Family involvement remains important
Conclusion

• Bullet information here time to understand
• Importance of investing
  donors
       interests, passions, drivers

• Continue cultivation over time, through
  generations

• Importance of collaboration
Conclusion


        Thank You for Your
• Bullet information here


            Interest!!

     Questions & Answers

The community foundation

  • 1.
    An Overview Lisa Cremin,Director, Metropolitan Atlanta Arts Fund, Nonprofit Loan Fund, Social Innovation, Community Partnerships Audrey Jacobs, Director, Center for Family Philanthropy
  • 2.
    History • Bullet informationhere Founded in 1951 as The Metropolitan Foundation of Atlanta Atlanta’s then four largest banks—Citizens and Southern National, First National Bank of Atlanta, Fulton National Bank and Trust Company of Georgia Purpose – serve a permanent charitable resource to benefit and improve quality of life in the metropolitan Atlanta region. 1977- Metropolitan Atlanta Community Foundation created, $7 million in Assets
  • 3.
    History and Background •Bullet Foundation Renamed • 1997 information here • The Community Foundation for Greater Atlanta • 2011 - $700 million assets 1100 funds, including 700 donor advised funds • The Community Foundation is one of more than 700 community foundations throughout the country; among the top 20 largest community foundations.
  • 4.
    Our Philanthropic Framework •Bullet information here
  • 5.
    Our Philanthropic Framework •Bullet information here
  • 6.
    • Bullet informationhere Observe/think
  • 7.
  • 8.
    • Bullet informationhere Philanthropic Services
  • 9.
    Donor Advised Funds DonorAdvised Funds • Bullet information here • Must be separately identified with reference to the contribution of a donor or donors • It must be owned and controlled by a sponsoring organization • The donor or a person appointed by the donor must have or must reasonably expect to have, the privilege of providing advice with respect to the funds investments or distributions
  • 10.
    Donor Advised Funds •Bullet information here • 90% referrals from Professional Advisors, Accountants, Attorneys • $50,000 minimum fund size ($5,000 open) • Center for Family Philanthropy— $250,000 or Planned Gift of $1m or more • Average new fund size is $400,000 • Average payout rate across donor- advised funds was 21% in 2010
  • 11.
    Donor Advised Fundsand Private Foundations • Bullet information here • Private foundations- start-up costs • 5% asset payout requirement, annually • Income tax deduction– up to 30% for cash contribution • up to 20% for appreciated securities that are publicly traded • Excise tax on income– up to 2% of annual net investment income
  • 12.
    Other Funds Heldat The Community Foundation • Bullet information here • Unrestricted– Common Good Funds Donors who wish to provide a gift to nonprofits in the region without being involved in the selection process Competitive grantmaking General operating support • Designated Donor creates a legacy to benefit one or more nonprofits perpetually without giving the entire amount directly to the nonprofit at the onset. • Scholarship Funds
  • 13.
    Who are theFoundation’s Donors? • Predominantly metro Atlanta residents • Bullet information here • Fulton, Dekalb, Gwinnett • Age 50+ • Caucasian (97%) • Few minorities • Both male and female • High net worth • Entrepreneurs
  • 14.
    The Community Foundation’sRole vis-a-vis Donors Serve as personal philanthropic advisor to individuals • Bullet information here and families who want to make a difference through their long-term giving. Provide multiple giving opportunities for individuals and families Provide deep knowledge about nonprofit organizations and critical community issues
  • 15.
    Donor Services andDonor Engagement • Grantmaking- grants processing,** due diligence • Bullet information here • Back office Support/Recordkeeping • Reports and various materials • Education Opportunities throughout the year • Smart Giving Series • Co-investment opportunities • Site Visits • Family Services • Successor Engagement • Engaging the Next Generation
  • 16.
    The Center forFamily Philanthropy Launched in 2000 • Bullet information here Customized services for donors with donor-advised funds of $250,000 or greater or a Planned Gift of $1million or more. Provide opportunities for deep donor engagement and customized services • Philanthropic planning and Grantmaking • Information and education • Legacy Services • Investment Options– individually managed
  • 17.
    Elements of aSuccessful Philanthropic Roadmap • Bullet information here • Values • Interests • Mission • Research • Visits • Consultation • Involving others– Involving the Next Generation • Grantmaking • Strategy and approach • Evaluation– results and impact • Legacy
  • 18.
    Community Foundation Impactin 2010 • Bullet information herein gifts from donors and • Received $138 million other funders– record year Majority of gifts from existing fund advisors • Granted $99 million to nonprofits in the region and beyond 87% of those grants were through individuals, donor advised funds 75% of last year’s $99 million remained in our Atlanta region.
  • 19.
    Donor Behavior 2010 DonorSurvey • Bullet information here Issues most important to donors: Education Religion and Spiritual Development Arts, Culture and Humanities Focus remains significantly on the metropolitan Atlanta region Giving was more focused/strategic as a result of economic downturn in 2008 More selective in support, Emergency Relief
  • 20.
    Donor Behavior Considerations insupporting nonprofit organizations: • Bullet information here Strong mission, effective programs (81%) Demonstrating impact in meeting community needs (66%) Well-managed operations and stable finances (60%) Effective Board of Directors (22%) Innovative approaches to addressing community issues (21%)
  • 21.
    Current Research onDonor Behavior • Bullet informationHope Consulting “Money for Good,” here Increasing Charitable Donations From Individuals Key Findings: • There is $45B of market opportunity, limited in part by high levels of loyalty in charitable giving. • Donors are generally satisfied with nonprofits, but cite being solicited too often as their key area of frustration. • Behaviors matter: there are six discrete segments of donors with different primary reasons for giving • Demographics don’t matter.
  • 22.
    Money For GoodResearch Recommendations: • Bullet information here • Segment on behaviors, not demographics • Tag and track donors by segment • Determine what segments are best for your organization, given your strengths • Develop consistent outbound marketing that appeals to target segments • Prioritize investments based on what will drive donor behavior • Capture donors early • Understand how to manage different segments
  • 23.
    • Bullet informationhere Community Partnerships
  • 24.
    Funds and grantmakingprograms • Bullet information here • Common Good Funds: • Donor Advised Funds: – Is a pool of funds driven by – Are driven by donors the Board – Comprise the majority (95%) – Is not always granted of the foundation’s funds & competitively awards ($96M) – Is not General Operating – Are only made competitively Support, a type of grant when requested by donor – Grants are vetted – Are made for all kinds of rigorously/individually; used grants as basis for donor – Are not vetted beyond information legalities – Exclude certain – Do not exclude any legal organizations nonprofit
  • 25.
    2012 Community PartnershipsCommittee Department here • Bullet information Funding: •Administrative Fees •Payouts: Designated Funds •Grants from other Funders •Fundraising & Events •“Fees for Service
  • 26.
    Grantmaking Philosophy • Bullet information here We fund well integrated organizations that have: Effective programs Diverse, well-managed funding Strategic planning Capable boards and staff leadership
  • 27.
    Assumptions •Bullet information here The nonprofit sector is essential to enhancing the quality of life in the metro region. A strong nonprofit sector is one comprised of sustainable organizations. Sustainable organizations must have effective leadership, adaptability, program capacity.
  • 28.
    Our operating thesisas of 2009: • Bullet information here Providing general operating support and targeted management consulting services will lead to stronger, more sustainable nonprofits and enhance our collective quality of living.
  • 29.
    Philanthropic (Donor) Services •Bullet information here • Support thoughtful, accurate informed research that encourages smart giving to Foundation donors • Community Partnerships staff provide reports, training and facilitated education sessions; and co-design of donor events and activities
  • 30.
    Community Initiatives • Bullet information here • Networks of people who can work together to address critical community needs • Three Community Initiatives are: the AIDS Fund, Arts Fund and Neighborhood Fund – These are “long-term” initiatives that are now permanent programs of the Foundation.
  • 31.
    Sample of CommunityInitiatives KEY: TCF Organizational Excellence Important Program ends Important A Sampling of Past/Current Community Initiatives (1/2011) • Bullet information here Program Engaging Philanthropists Limited events before or is spun off program Strenthening Nonprofit Sector Invlovement program is milestone Advancing Public Will official 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Neighboorhood Fund X X · Mott Foundation · Local match · 3-year program TCF Program TCF Program TCF Partners with Georgia Center for Nonprofits Spun off into Support Center for (formerly Nonprofit Resource Center) independent Nonprofits (SF) for · Institutional Funder entity workshops · 3-year plan X Decision to continue NEA challenge $ to X Metropolitan Atlanta stabalize arts groups Arts Fund · Challenge $ · TCF Grant match National Arts Strategies to ATL for $ assessment TCF receives grant from Neighborhood Ford for CDC support Development (ATL Housing Fund) Partnership · merger of 2 orgs Atlanta Women's Foundation Spun off into (formerly Fund for Women & Children) independent · TCF Initiated entity Atlanta/Fulton Collaborative ATL/Fulton Spun off into dormant - TCF partipates Fam. Connection independent in restart dialogue · Institutional Donors entity · 1-year plan TCF receives Ford grant to Atlanta AIDS Partnership Fund (PLANNED GIFTS) fund Gay Related Immune X · Partnership with United Way Disorder (GRID) treatment · Individual/Institutions Increased donor engagement (National AIDS Fund, Elton Metro ATL Youth Statewide John); designed for event funding Opportunity Initiative · 3-year plan Intergroup Relations Program end Program · Ford, 2-year plan · local match 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
  • 32.
    Community Leadership • Bullet information here • Our role and presence in the community includes collectively hosting and participating in hundreds of meetings annually • Community Partnerships is also responsible for management of the Foundation’s 200+ volunteers who serve on our grantmaking and research committees
  • 33.
  • 34.
    Our Path • Bulletinformation here
  • 35.
    Measuring Our Progress •Bullet information here
  • 36.
    2010 Bank ofAmerica Study of High Net Worth Philanthropy • Bullet information hereCommunity Foundations Findings with respect to • Most giving is local • Community foundations provide important guidance • donors rely more on foundation staff for guidance • Use of charitable vehicles continues • donor advised funds, endowed funds with a particular organization, private foundation • Family involvement remains important
  • 37.
    Conclusion • Bullet informationhere time to understand • Importance of investing donors interests, passions, drivers • Continue cultivation over time, through generations • Importance of collaboration
  • 38.
    Conclusion Thank You for Your • Bullet information here Interest!! Questions & Answers