The Dao of Learning: How content strategy supports learning on the web
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The document discusses how content strategy can support learning on the web. It argues that optimizing for learnability through a content strategy that helps users throughout the entire learning process is more strategic than optimizing just for conversions. This allows companies to create devoted users and benefit from resulting transactions. The learning process involves stages like selection, exploration, and formulation, and companies that best support users through this entire process have an advantage.
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The Dao of Learning: How content strategy supports learning on the web
- 1. The Dao of Learning How content strategy supports learning on the web. by @TylerTate Illustration by Kevin Cornell via A List Apart
- 8. Photo by David Woo
- 9. Photo by Paul Robertson
- 11. Photo by Mark Hillary Photo by Paul Robertson
- 20. ?! Surely there’s a better way?!
- 22. Optimising for conversions is tactical.
- 23. Optimising for conversions is tactical. Optimising for learnability is strategic.
- 24. We must develop content strategies that help users learn.
- 25. Evaluation Synthesis Analysis Comprehension Knowledge
- 26. The learning process 1 2 3 4 5 6
- 27. uncertainty apprehension The learning process 1 2 3 4 5 6
- 28. Selection optimism The learning process 1 2 3 4 5 6
- 29. Selection Exploration confusion uncertainty doubt The learning process 1 2 3 4 5 6
- 30. Selection Exploration Formulation confidence The learning process 1 2 3 4 5 6
- 31. Selection Exploration Formulation Collection The learning process 1 2 3 4 5 6
- 32. Selection Exploration Formulation Collection The learning process 1 2 3 4 5 6
- 33. The company that best supports the user throughout the entire process has the upper hand in converting that loyal user into a paying customer.
- 34. Explore
- 39. Good Content
- 41. Refind
- 43. Organise
- 45. Annotate
- 47. Compare
- 49. Monitor
- 50. Saved Searches
- 51. Co"aborate
- 53. Companies that help users throughout the entire learning process are more likely to: Create passionate, devoted users Benefit from the resulting transaction
- 54. Users aren’t just conversion metrics. They’re people who need empathy.
- 55. “When the teacher has the ability to understand the student’s reactions from the inside and has a sensitive awareness of the way the process of education and learning seems to the student... the likelihood of significant learning is increased.” – Carl Rogers
- 56. Learning Styles on Johnny Holland http://johnnyholland.org/2011/06/16/learning- styles-the-cognitive-side-of-content/ Cognitive Styles on UX Magazine http://uxmag.com/design/cognitive-styles Novices Orienteer, Experts Teleport on B&A http://boxesandarrows.com/view/ novices-orienteer
- 57. ENTERPRISE SEARCH Meetups www.searchmeetups.com ENTERPRISE ENTERPRISE SEARCH SEARCH London Frankfurt
- 58. The Dao of Learning How content strategy supports learning on the web. by @TylerTate Illustration by Kevin Cornell via A List Apart