The Future of Asset Management: Building Business Models and Strategies for 2025
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The document discusses the future of the asset management industry in 2025. It highlights that asset managers will need to focus on building trust with customers, mass customization, embracing new technologies, and adapting to workforce shifts. The document outlines strategies that asset managers can take to thrive in 2025, including strengthening their brand and purpose, designing products with client outcomes in mind, transforming sales and distribution with new technologies, enhancing investment capabilities with AI, reinventing operations to be more customer-centric, and boosting innovation through talent and culture changes. Survey results from asset managers suggest that technology, customer experience, and investment capabilities will be important differentiators in the future.
The Future of Asset Management: Building Business Models and Strategies for 2025
- 1. The Future of Asset Management Building business models and strategies for 2025
- 2. What will an asset manager look like in 2025? Business savviness combined with the ability to forge trust, master mass customization, embrace industrial strength technology, and conquer workforce shifts.
- 3. Do you have the capabilities and expertise to thrive in 2025? Brand and purpose are important differentiators Product distribution and value chain will transform Customization for the masses will define the next five years Investment products and strategies are expanding Here’s what asset managers told us in our research: Technology will lead the transformation Sales, marketing and distribution overhauled Investment strategy and products will evolve 95% Technology, data and digital capabilities will become differentiators 76% Investment capabilities becoming more important than products 91% 97% 80% 83%
- 4. Thriving in this moment will require ambitious leaders who are not content to simply return the business to what it was, but willing to up-end convention and create their future.
- 5. Extend and deepen your brand strategy Transform sales and distribution to create hyper-relevant customer experiences Design products with client-focused outcomes Generate alpha through enhanced investment capabilities Reinvent investment operations for a customer-centric world Boost innovation and agility with your talent and culture strategy 06 03 05 02 04 01 Take a 360° approach to redefine your business in 2025
- 6. Extend and deepen your brand strategy Because it’s not just what you sell; it’s who you are. Tell a compelling story that clearly defines and differentiates your brand and purpose. 01
- 7. Design products with client-focused outcomes Investor preferences are changing. It’s time to adapt your portfolio and embed client-focused and ESG strategies. 02 of asset managers said purpose investing will grow over the next five years. 79%
- 8. Transform sales and distribution to create hyper-relevant customer experiences 03 Get future-ready by using technology and data to reimagine client interactions and build trust.
- 9. Generate alpha through enhanced investment capabilities Forge a path toward to new alpha by turbo-charging your decision making with AI and harnessing alternative data to enhance due diligence. 04
- 10. Reinvent investment operations for a customer-centric world Achieve optimal operations capabilities by shifting towards value-generating, client-centric processes and focusing on technology, data and scale. 05 of asset managers believe they must radically restructure and redefine investment operations to focus more on competitive differentiators. 85%
- 11. Boost innovation and agility with your talent and culture strategy New products, brand and enhanced operations strategies require new skillsets and an adaptive culture. Ensure the right skills are in place in the right numbers. 06 of asset managers believe they will need to focus more strongly on data science. 56%
- 12. Don’t just prepare for tomorrow. Create it.
- 13. Thank you Read our latest report www.accenture.com/AM2025
- 14. About Accenture Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. Accenture’s Capital Markets industry group helps wealth and asset managers, investment banks and exchanges rethink their business models, manage risk, redefine workplace strategies and improve operational efficiency to prepare for the digital future. To learn more, visit www.accenture.com/CapitalMarkets About the research Accenture conducted field research across the United States and Canada in late 2020 to better understand asset managers’ priorities for today, tomorrow and into 2025. We surveyed 250 senior executives at asset management firms—including institutional, retail, alternative and hedge funds. The survey included 17 of the top 25 largest asset managers globally. The executives were evenly aligned to one of seven business functions: investment management, operations, marketing and brand, technology, product, distribution and strategy. To learn more, visit www.accenture.com/AM2025 This document makes descriptive reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks. Copyright © 2021 Accenture. All rights reserved. Accenture and its logo are registered trademarks of Accenture.